Why Europe is a scorching spot for US eBay sellers

ecommerce calendar 2021 print sheet

Worldwide ecommerce in Europe is on the rise

Ecommerce in Europe is anticipated to be price 717 billion euros on the finish of 2020 (12.7% enhance in comparison with final yr). Western Europe remains to be probably the most developed ecommerce market in Europe and has the best share of internet buyers.

Nevertheless, an enormous ecommerce gross sales progress could be noticed in several elements of the continent, e.g. the Polish Allegro is the fourth largest on-line market in Europe.

Moreover, worldwide ecommerce is gaining increasingly attraction in Europe. One of many latest occasions driving cross border buying and selling is Brexit. Because the referendum there’s been an total enhance in retail gross sales on European markets.

With Brexit turning into actuality, maintain your eyes huge open. If the UK is not a part of the tariff-free commerce zone, European consumers can anticipate a lot greater prices when ordering from Britain. It might make extra sense for them to order from different EU nations, but additionally from different continents.

global ecommerce uk london

One of many latest occasions driving cross border buying and selling is Brexit. Because the referendum there’s been an total enhance in retail gross sales on European markets.

Curiously, many EU marketplaces lag behind the UK digitally and have a comparatively restricted product availability. When the UK turns into a costlier non-EU on-line buying vacation spot, Europeans might be extra open for different digitally-advanced marketplaces, such because the USA.

Amongst different components contributing to the rising gross sales potential in Europe are the growing variety of younger buyers and the widespread use of cellular units. The impression of Covid-19 appears apparent, too. Regardless of the overall volatility of the present setting, the coronavirus pandemic appears to have put ecommerce on the forefront of retail.

coronavirus ecommerce sales italy

Throughout difficult occasions, similar to the present pandemic, promoting on worldwide markets usually permits sellers to stability the gross sales between markets, unfold their danger and take advantage of diversification.

Nevertheless, because of the lockdown and social distancing, shopper conduct associated to cross-border ecommerce imports differs relying on the stage of the pandemic in every market.

If the nation is inside the peak of the outbreak, a slowdown of cross-border imports could be anticipated. It’s essential for worldwide retailers to attempt to decrease potential delivery delays and maintain their purchasers knowledgeable. Dependable parcel monitoring instruments and easy return choices also needs to assist in reassuring consumers.

Europe loves ecommerce & American manufacturers

Ecommerce transactions, together with worldwide ones, are rising because of the rising confidence amongst shoppers to purchase on-line.

Based on Wunderman Thompson Commerce, 43% of buyers now really feel extra constructive about buying on-line; nearly 40% of shoppers report that they’re extra snug with digital know-how than earlier than lockdown.

The highest European marketplaces have excessive and numerous buying energy. The inhabitants of Europe is 834,995,197 and Web customers quantity to 727,848,547. Web penetration in Europe is excessive (nearly 90%).

It needs to be comparatively straightforward to search out appropriate audiences in your merchandise and types. The truth is, your merchandise could be discovered by tens of millions of additional shoppers.

There’s already plenty of proof for the openness for cross-border transactions in Europe. For instance, KW Commerce is an internet vendor primarily based in Berlin nevertheless it’s additionally the highest Amazon vendor in Italy.

The very best bit:

Europeans, on-line buying fans, love American manufacturers. Based on a report from NetBase, probably the most beloved model in Europe is Apple, adopted by Google. However Europeans love smaller manufacturers “made in America”, too.

ecommerce us brands sell europe

Europeans, on-line buying fans, love American manufacturers. Thus, it’s price selling your merchandise on eBay Europe.

The underside line:

The overall cross-border commerce pattern, Brexit, the impression of Covid-19 on ecommerce and the recognition of American manufacturers are all constructive indicators for American on-line sellers buying and selling in Europe.

One of the crucial essential European markets for US eBay sellers is Germany. The nation’s geographical location is a serious hub for supply effectivity serving to you promote throughout Europe.

About one third of the main US ecommerce retailers have been planning to enter the German market within the subsequent 4 years, based on the “Internationalizing Your Brand in 2017” research commissioned by Arvato and performed by the Worldwide Enterprise Analysis Digital Company. The Benelux nations, France and Italy are additionally prime targets.

As Frank Schirrmeister, CEO at Arvato SCM Options, says:

Europe is likely one of the largest and most dynamic ecommerce markets on the planet. US manufacturers, due to this fact, have to actively enhance their reputations in Europe.”

Promoting on eBay Europe: frequent errors

Promoting in Europe brings massive gross sales potential, but additionally challenges non-existent within the USA. For starters, some American sellers assume that the EU is one massive market. They could anticipate uniform shopper habits, much like America’s.

However take into account this:

  • A quick meals fanatic within the US is a special shopper from the one in southern Italy, the place cooking is an artwork.
  • German consumers usually evaluate choices throughout opponents, however Spaniards have a tendency to reply extra to spontaneous and emotionally pushed advertising approaches.
  • Within the English-speaking UK, with no obvious language barrier, your product could also be named otherwise. For instance, within the USA you’ll come throughout “oven mitts”, however within the UK “oven gloves”.

In different phrases:

There may be plenty of selection. Europe consists of about 50 nations that talk completely different languages, have varied authorized necessities in addition to their very own shopping for and cost preferences.

For example this additional, debit/bank cards or PayPal are broadly adopted, however, as an example within the Netherlands, many shoppers choose to pay with a cost methodology known as iDEAL. One in three on-line prospects in German-speaking nations prefers cost by bill. It might even be too early to supply providers, similar to ApplePay or Samsung Pay on many European markets.

When it comes to authorized necessities, the EU is working onerous at implementing standardization to facilitate cross-border enterprise, e.g. geoblocking rules. Nevertheless, there are nonetheless variations at nationwide degree.

To make your worldwide growth into Europe simpler, take a look at this complete information about VAT in Europe.

Will it’s straightforward to promote on-line in Europe?

It gained’t occur by itself however a hassle-free growth into Europe is unquestionably doable for US eBay sellers.

To start out with: competitors. There are 25 million eBay sellers across the globe and seven million are US eBay sellers. With so many eBay sellers within the USA you may anticipate extra ecommerce competitors.

Ecommerce markets in Europe, in flip, are smaller and lots of of them can provide considerably decrease competitors.

Additional, in Europe the most important on-line shops are accountable for an enormous a part of ecommerce income. These massive shops, nonetheless, are solely a fraction of the entire shops on-line. Most European on-line shops are small outlets with many promoting not more than six merchandise.

A lot of European on-line shops appear to be interest tasks (usually self-made merchandise). They assist sellers generate some additional earnings, on prime of their each day jobs. Many markets aren’t saturated but, which signifies that there’s nonetheless plenty of potential in Europe in varied ecommerce classes, for instance on marketplaces similar to eBay.

Attain European eBay consumers

It’s a pity that internationalization appears to be a frightening prospect for therefore many American sellers. Granted, Europe means cultural variations on many (ecommerce) ranges. There are language and cultural boundaries, completely different shopper expectations / market traits, greater delivery prices, native taxes and completely different currencies and legal guidelines.

However there’s excellent news, too.

With right now’s know-how, it might probably take just some clicks to launch your eBay retailer in Europe.

So make it easy. First, analysis which market provides the perfect gross sales potential in your product. Then take into account computerized options that can care for all facets of getting ready your eBay retailer for rising worldwide gross sales.


Europe is a good vacation spot for a lot of American eBay sellers. Europeans deal with the USA as a particular on-line buying vacation spot and are eager on American manufacturers.

Some American manufacturers arrange outlets in flagship EU places the place the lease is greater. Nevertheless, this isn’t as profitable an answer because it may very well be within the case of promoting on eBay. To not point out the present actuality of lockdowns and brick-and-mortar retailer closures because of the Covid-19.

Therefore, take into account launching your eBay retailer on European markets. Ecommerce localization is the subsequent step.

This straightforward half is often seen as too advanced by many American sellers, which is a pity. Ecommerce localization can take just some clicks and produce tons of additional income for you!

About Webinterpret

Webinterpret helps retailers promoting on massive, worldwide ecommerce platforms, similar to eBay and Amazon as effectively extra native marketplaces, similar to Cdiscount.

Our market provide is continually increasing so if you wish to develop your on-line gross sales, be at liberty to contact our gross sales specialists. They are going to provide help to analyze your worldwide gross sales potential and select markets that can give you the very best return on funding.