In the ever-changing world in a world of digital marketing, PPC campaigns have maintained a steady source of traffic for digital market plans.
PPC is among the most effective advertising strategies; in turn, it can provide significant benefits for your business.
Ecommerce PPC campaigns are an essential component of your advertising plan, and therefore it’s crucial to understand the importance eCommerce PPC management could bring to your business.
Table of Content
- 1 What is PPC marketing?
- 2 Benefits of using PPC ads for your business
- 3 How to do effective PPC keyword research
- 4 Ecommerce PPC Strategies to Consider
- 5 Best PPC Platforms
- 6 SEO vs. PPC
What is PPC marketing?
Pay-per-click or PPC is a form of online marketing in which advertisers pay an amount every time their advertisement is clicked. You have to pay for advertising if the advertisement is clicked. It’s a means of buying visitors to your website as well as increasing organic visits to your website.
A very well-known type of PPC is search engine marketing, which allows advertisers to buy ad placement on the sponsored links of a search engine. This happens when someone searches for a term related to the product they offer. For instance, if we advertise for the keyword “Google Shopping Management the ad we bid on could appear on the first page of the Google result page.
Google Shopping, what we do best, is a perfect example of what PPC advertisements can be employed to improve effectiveness and visibility.
Benefits of using PPC ads for your business
1. Only pay when someone clicks on your ad
With various forms of advertising that you can choose from, you will have to pay the same price for the ad space regardless of how many people can view it or get in touch for help because of it.
One of the main PPC advantages is that you are charged per click. That means you pay when someone clicks your ad, which gives you an opportunity for conversion.
You’ll be able to stay within your budget, as you can set your spending limit in advance.
Pay-per-click ad campaigns allow you to take full control over your spending, target, and advertising placements. With continuous PPC campaign optimization, You’ll soon find the ideal balance between your budget and the results.
With our PPC-based advertising solutions, you won’t have to pay for ads’ exposure or reach. Pay only for clicks. This means that you’re in complete control over your spending budget.
3. PPC ads provide instant traffic
While organic marketing efforts are focused on getting your content onto the top on Google, PPC advertising slots are already available; therefore, why not use them to start creating businesses?
The process of gaining organic rankings for specific keywords can take months. Organic growth is essential to build a lasting brand; however, sometimes, it is necessary to get immediate results.
4. PPC ads don’t depend on algorithm changes
Contrary to SEO and content marketing that rely on updates to the algorithm of search engines, PPC advertising offers stability.
PPC algorithms are not subject to major changes. This means that you can easily assess the performance of your campaigns will fare to previous results.
5. You can easily test different ads
Each PPC provider keeps track of the stats of your ads, so you can improve your marketing strategies and gain the advantages that come from PPC advertising in the real world.
All three track the same basic statistics, such as clicks, the amount you’re charged, and details specific to the service. Whatever platform you use, Google, Bing, or Facebook, it is possible to improve your PPC strategy.
These statistics also tell you whether you’re earning a decent investment return. If not, you can modify something in just a couple of minutes.
How to do effective PPC keyword research
Searching for keywords for PPC is very time-consuming, yet it’s also vital. The complete PPC campaigns are built on keywords, and the most effective Google Ads advertisers continuously grow and enhance their PPC keywords list. If you do only keyword research once when you start the first PPC campaign, you’re likely to be missing many thousands of highly valuable, low-cost, long-tail, and relevant keywords that could bring visitors to your website.
We have a complete guide on keyword research here, and in the shortest way, the most efficient PPC keywords list must consist of the following:
Relevant: You do not want to pay for clicks that aren’t likely to be converted. So, those keywords you are bidding for must be closely linked to the products you offer.
Comprehensive: Your keyword research should comprise not just the most searched-for and most frequently searched-for terms in your area but also lengthy-tail keyword phrases. These are more specific and uncommon, yet they combine to comprise the bulk of traffic generated by search engines. Additionally, they’re less competitive and, consequently, less expensive.
Expansive: PPC is continuous. It is important to continually refine and broaden your campaigns and create a space where your keyword list will continue to grow and change.
Ecommerce PPC Strategies to Consider
It is, in essence, the product of two components:
- Social media PPC
- Google PPC and Shopping Ads
To create your eCommerce marketing campaigns for long-term success, it’s best to blend the best techniques for each platform.
The best results can be achieved with Your PPC campaign by adhering to the best methods for every platform.
Social PPC Strategies
Traditional PPC advertisements usually appear in the form of banner ads or text advertisements, and paid social comes in various formats and locations for eCommerce ads. Most popular is Facebook as well as Instagram’s News Feed. However, other options comprise Facebook Marketplace, Video Feeds, Messenger Inbox, and Right-Hand Column. The appearance of a Facebook advertisement is usually the first option to use.
Comparatively against In comparison to Google Ads, Facebook ads are much more visually appealing and smooth. They integrate content into the user’s experience while they scroll instead of being placed at the top of SERPs or appearing at the bottom of YouTube videos. This is crucial since Facebook users do not have the same user-driven intent as Google users actively searching for a particular product or service.
Thus, the most effective Facebook ads should naturally integrate into the user’s News Feed to promote a product without interrupting the user’s experience on the site. Also, the social PPC advertisements for eCommerce must be supported by high-quality content, including videos or images. When you’ve got the material ready, take a look at the top methods to create a successful PPC campaign.
1. Social Listening
Social media platforms such as Facebook and Instagram offer unique opportunities for companies to learn what customers are talking about them, their competition, and their products and services. Monitor these conversations and engage when appropriate to observe the general opinion about your company and gain valuable insights from your customers.
2. Advanced Targeting
Social media platforms are where users visit to share their passions with family and friends. In turn, platforms such as Facebook have a wealth of first-party information about famous brands, demographics, products, and much more. Marketers can use this to use Facebook users and their interests to identify the right target audience to run eCommerce PPC ads.
3. Lookalike Audiences
The lookalike audience is one of Facebook’s most popular targeting options by marketers who can transfer data on their existing customer base to Facebook and then receive an audience similar to the initial base. This new list of customers can be a great way to reach out to new customers who share similar interests and purchasing behavior as the existing customers.
Google PPC and Shopping Ads
1.Product Feed Setup & Optimization
Google’s product feed (found in Merchant Center) Google Product feed (found in Merchant Center) includes all your products, as well as related details, such as:
- Product category
Google Shopping Ads and Display Ads draw this data directly from your shop’s feed in order to fill up its search engine result web pages (SERPs). This is the reason optimizing your product’s data feed is crucial.
2. Run Google shopping ads
It’s quite popular for people to visit Google to search for something similar to black shoes; then they go to the shopping tab, and they’ll see ads everywhere when they click on the shopping tab, and those are all advertisements. If you’d like to be on the shopping tab, ensure that you’re running Google advertisements for shopping. Also, consider investing in running ads for your products.
Make sure your ads are optimized according to the outcomes. Utilize an e-commerce tracking system setup. You can track the amount of revenue that is generated by every product. You can determine your ROI per product and also your product advertisements. Remove the ads that aren’t performing equally well and those that aren’t doing equally, and increase the budget for the items that are doing well.
3. Run dynamic targeting campaigns
The interactive campaign is a brand-new alternative to the multi-campaign feature. You can create multiple campaigns from the same website. The dynamic advertisement automatically arranges your site into categories that are specific to your offerings and services, such as “sports shoes,” “phones,” and “computers.” Choose the appropriate category or group that pertains to your site.
If someone goes to your site and they browse around but do nothing that night while browsing Facebook just browsing their feeds, they’ll suddenly see an advertisement from your company’s name. So retargeting your customers dynamically is a way to result in more revenue back to your business.
4. Optimize your shopping ads
It is important to optimize your ads for shopping. Make sure to differentiate the type of ads that you use to promote eCommerce. Include negative keywords. This is a list of keywords that aren’t relevant to the content you are promoting.
Best PPC Platforms
- Google Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads / Microsoft Ads
- Amazon Ads
- Twitter Ads
SEO vs. PPC
SEO is the process of improving your website’s ranking and getting free visitors via search engines. In contrast, you’ll be required to pay for clicks using PPC. Though they’re not the same, businesses get the greatest results when they integrate SEO and PPC with their marketing.
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