#260 – What Is Amazon’s “Manage Your Experiments” and How to Use It

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    What Is Amazon’s “Manage Your Experiments” and How to Use It. After years of closely guarding their domain, causing a testing “black hole” for sellers with ambitions of optimization, Amazon is finally starting to roll out tools to enable sellers to squeeze every dollar of effectiveness out of their Amazon marketing efforts. The latest tool in that growing seller arsenal is Amazon’s “Manage Your Experiments” feature. In this post I’m going to walk through what Amazon’s “Manage Your Experiments” is, who has access to it, and how to get the most out of it.

    Unlock 30% Savings on Your Amazon Liability Insurance in Just 3 Minutes! Attention Amazon Sellers! As your sales soar past $10K, Amazon requires you to have liability insurance. But did you know the majority of eCommerce sellers are overpaying for their coverage? Don’t let excessive insurance premiums eat into your profits! Introducing Spott – your ultimate solution to save BIG on liability insurance.

    Drive sales with TikTok to your Amazon store. Thrasio, Amazon aggregator, uses Insense to get fast UGC and partner with TikTok creators for Spark Ads campaigns – they generated 3 million views for a total of 25 Amazon products advertised with Spark Ads. Insense is an all-in-one platform for UGC and influencer marketing where you can find TikTok creators for your products, get UGC starting at $50 per video in just 10 days, grow organic reach, and run TikTok Spark Ads. Book a 15min demo to learn more.

    When it comes to funding for your ecommerce business, you want a company invested in your company’s growth. Onramp was founded by industry veterans that genuinely want you to succeed. With our unique model, you only pay us when you make a sale. Say goodbye to minimum payments and monthly fees and say hello to increased cash flow and more opportunities. No interest, no commitments and more than half the cost of Amazon Lending and other traditional lenders. Plus, you’ll get pre-approved in minutes and have cash in hand within days. Learn more about how we compare.

    A Complete Guide to Digital Shelf Optimization for Ecommerce Brands. What exactly is the “digital shelf”? Simply put, it’s the virtual space where consumers browse and make purchasing decisions on e-commerce websites. And just like in physical stores, brands are fighting for visibility and sales on these digital shelves. In fact, appearing beyond the first page is like being lost in the Bermuda Triangle of e-commerce – hardly anyone will find you! Studies have shown that the first three products on major retailers’ search engines get as much as 80% of clicks. So, if you want your product to stand out like a star on the digital shelf, you need to aim for those top spots.

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    5 Steps – How To Prepare For Amazon Prime Day 2023. Amazon Prime Day 2023 runs from July 12 to 13 for 48 hours. Prime Day is a great opportunity for Amazon sellers to take advantage of the influx of Prime members on the Amazon platform. Sellers can gain a huge boost in sales and revenue because of the big growth in consumers searching for lightning deals and discounted items. The lead time for getting more stock manufactured, shipped, and stocked in the FBA warehouses can sometimes take up to 3 months, so now is the time to start getting ready. This post will cover exactly how to prepare for Prime Day 2023.

    E-Commerce Videos: 8 Type of Videos that Work. Imagine you’re working in retail. You’re a salesperson at a sporting goods store. On an average day, you see hundreds of different shoppers: those who came with a specific sneaker model or brand in mind ready to buy, those who hunt for special prices and offers, those who came to browse and kill time… Then some shoppers know they’d like to buy a specific product, say, a running shoe, but are uncertain of the brand, model, or features that would work for them. You know how to spot this kind of reluctant shopper.

    How To Conduct Product Research Using Historical Data. Trying to find profitable items to sell on Amazon and turn a side hustle into your main earner? With the right software, you can go it alone and still get off to a good start. Here’s how to find profitable items to sell on Amazon.

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    How to Remove Amazon Counterfeit Products – Everything You Need to Know. As an Amazon seller, there’s nothing worse than discovering that your product has been counterfeited. Not only does it damage your brand reputation, but it can also lead to lost sales and potential legal action. If you find yourself in this situation, it’s important to act quickly and effectively to remove counterfeit products from the market. In this guide, we’ll walk you through everything you need to know on how to remove Amazon counterfeit products as a seller.

    How to Build Brand Awareness on Amazon. Creating brand awareness on Amazon is more important today than ever before. And that’s because there’s more competition for shopper eyeballs, and more brands vying to secure sales on the platform, than at any other time in its history. Amazon dominates ecommerce with more revenue generated from online sales than any other platform in the world. This dominance is only set to grow.

    Amazon Lightning Deals: Are They Worth it for FBA Sellers? As an Amazon seller, you’re always strategizing ways to reach new customers and grow your sales – whether by improving your listings, using Amazon Advertising, or utilizing promotions. Running a deal or offering a discount is a great way to boost your sales and grow your conversion rate, because who doesn’t love a good deal?! In fact, 53% of consumers look for on-sale items to cut back their spending. In Seller Central, Amazon sellers have access to many advanced seller tools to help reach more customers and to sell more products. One of those tools is Lightning Deals. Here’s what we’ll cover in this article.

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