What is a Hashtag: Build Your Audience the Easy Way in 2022
If you’ve spent time online, you’ll have encountered hashtags. You may have seen them on commercials on television and billboards or spoken in public. That might have inspired you to inquire what a hashtag is?
If yes, then you’re in the right spot. Next, we’ll go over the meaning of hashtags, the definition, how hashtags came to be, and how to use hashtags properly. By the time you’ve concluded this article, you’ll be a master of hashtags!
Table of Content
What is a hashtag?
The”pound” symbol on your keyboard, also known as an octothorpe, was originally designed to indicate numbers.
It was initially used to create hashtags in the summer of 2007 by Chris Messina. The web marketing expert walked into the offices of Twitter and came up with an idea. Since Twitter is a short platform with limited reach, he suggested that the company begin using the pound symbol to join tweets with similar content.
This was the first use of the hashtag.
Since then, the usage of hashtags and their popularity and impact has increased.
Hashtags allow you to connect social media posts to a specific subject or event, theme, or conversation.
What is a hashtag used for ?
Help your audience find you.
On both LinkedIn and Instagram, users can also follow hashtags and other users. Therefore, utilizing a handful of popular hashtags can also be an option to help users find your company.
For instance, if you are using #travel on the back of your Instagram posts, anyone who follows the hashtag might see your latest blog post in their feed. Therefore, you may gain new followers through this method.
Based on research conducted by Buddy Media, tweets with hashtags have twice the engagement as those without. Also, you can increase your click-through rates by using hashtags.
When it’s the case that you are conducting research and are looking for information, you can discover great and relevant content by searching for specific hashtags. I’ve observed that tweets containing hashtags tend to focus more on a specific topic than a tweet that only mentions the word.
On Twitter, it’s not an enormous amount of space to compose captions. It’s just about 280 characters in total.
For Instagram, longer captions aren’t always the most efficient. The same applies to Facebook, Pinterest, LinkedIn, or any other platform. Sometimes, less is better.
A hashtag is a great method of putting your message in context. Talking about without having to use precious characters or writing boring captions.
1. Branded or Campaign
These are “your” hashtags. It is possible to generally have an organization’s hashtag and additional hashtags specific to particular campaigns.
Make a Wish uses #WishesAreWaiting in their most recent campaign, asking people to send encouraging messages to Make a Wish kids.
2. Descriptive/Topical
These are hashtags closely related to the content that you’re posting.
For instance, Defenders of Wildlife uses hashtags to describe keyword phrases in tweets, such as #habitat and #endangeredspecies.
Pencils of Promise utilizes a variety of relevant hashtags that relate to their work, such as #teaching, education, #covidresponse (as well as a place hashtag).
3. Community/Groups
These are hashtags utilized by a particular set of people who would be able to relate to your content.
Human Rights Campaign Human Rights Campaign uses #LGBTQ and #LGBT, as well as their brand hashtag and the popular hashtags #MothersDay and #FamilyLeave.
4. Locations
Utilize the most popular hashtags for your place for tours, customer services, volunteer-related requests, occasions, etc.
5. Funny
These could originate from you, or you could be hijacking the most popular hashtags for comic effect.
Twitter is the place where hashtags were born. Hashtags. So, they’re important.
According to the data from SEO company Linchpin, Tweets that include hashtags get double the number of retweets than tweets with no hashtags. However, this doesn’t mean you need to include every hashtag in a tweet. Research from the same research also indicates that tweets that contain more than two hashtags have a 17 percent reduction in engagement.
However, hashtags can do more than boost the amount of engagement through Twitter. They can also be useful in engaging in conversations and finding them. You can search hashtags on twitter’s Twitter search function. It will show the most popular and recent tweets, including the hashtags. You can look up what other people are tweeting on a particular area and then share your ideas and participate in conversations.
Because Twitter is the most popular platform for moving fast, it is also possible to use hashtags in your favor by participating with popular or trending hashtags. Check what other people are saying about the hashtag before tweeting! It is also possible to use tools such as Hashtagify to identify trending popular hashtags within your industry.
You can also search for the most popular hashtags and topics in the Explore section of the Twitter homepage:
How can you add hashtags on Twitter? Create a new tweet, then use the # symbol, followed by the hashtag you’d like to hashtag. Twitter will provide ideas of hashtags that are popular, and you could include, for example:
- Ico
- Ethereum
- Aca
- crypto
- crowdfunding
- giveaway
- contest
- BlackHistoryMonth
- women history month
- cryptocurrency
- women’s day
- Happy birthday!
- authentication
- Win
- medicare
- internationalwomensday
- influencer marketing
- Opioid
- health insurance
- QA
- humorous
- womeninstem
- iwd2019
- Photography
- Monday motivation
- OOTD
- Vegan
- traveltuesday
- TBT
What is a hashtag on Instagram?
It is the mix of numbers, letters, or emojis preceded by the number symbol (e.g., #NoFilter). They can be used to classify the content, making it easier to find.
Hashtags can be clicked. Any person who clicks on the Instagram hashtag or performs an Instagram hashtag search will land on an entire page of posts tagged using the hashtag.
Here are the most popular 50 most popular hashtags used on Instagram:
#love (1.835B)
#instagood (1.150B)
#fashion (812.7M)
#photooftheday (797.3M)
#beautiful (661.0M)
#art (649.9M)
#photography (583.1M)
#happy (578.8M)
#picoftheday (570.8M)
#cute (569.1M)
#follow (560.9M)
#tbt (536.4M)
#followme (528.5M)
#nature525.7M
#like4like515.6M
#travel497.3M
#instagram482.6M
#style472.3M
#repost471.4M
#summer454.2M
#instadaily444.0M
#selfie422.6M
#me420.3M
#friends396.7M
#fitness395.8M
#girl393.8M
#food391.9M
#fun385.6M
#beauty382.8M
#instalike374.6M
#smile364.5M
#family357.7M
#photo334.6M
#life334.5M
#likeforlike328.2M
#music316.1M
#ootd308.2M
#follow4follow290.6M
#makeup285.3M
#amazing277.5M
#igers276.5M
#nofilter268.9M
#dog264.0M
#model254.7M
#sunset249.8M
#beach246.8M
#instamood238.1M
#foodporn229.4M
#motivation229.1M
#followforfollow227.9M
What is a hashtag symbol?
The term hashtag is used to mean that the symbol (#) in Twitter is a mix of the words hashtag and the word hash mark. The hash marks and tags as a method to designate the item in a particular grouping.
As most of you are aware, using hashtags on Twitter can help categorize your tweet and allows people to locate your tweet when searching for similar messages on the subject. For example, if you use your hashtag #snowden in your tweet, those who search on #snowden on Twitter will find your tweet. Hashtags can be used to find tweets on the subject you are interested in.
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