Walmart’s Black Friday sale was one of the most popular deals of the last Black Friday. Unfortunately, we’re still months ahead of the next one (Black Friday 2022 is on the 25th of November), But this is a recap of the year’s events and what we found – from the most affordable deals to the items that had the most discounts – and give you all the information you should be aware of the next Walmart’s Black Friday sale.
Table of Content
- 1 What is Black Friday?
- 2 How Does Black Friday Work?
- 3 Why is Black Friday important to Walmart, BestBuy and other eCommerce Retailers
- 4 What has changed on Walmart’s Black Friday sale
- 5 When does the Walmart’s Black Friday sale 2022 start?
- 6 Walmart’s Black Friday deals: what to expect
- 7 When do Walmart’s stores open on Black Friday?
- 8 Can I shop in-store on Walmart’s Black Friday sale?
- 9 Tips for eCommerce Retailers on How to Prepare For Black Friday
What is Black Friday?
Black Friday (the day following the Thanksgiving Day holiday on the final Thursday of November) is the most important day for retail sales across the United States, often regarded as an unofficial beginning of the shopping season for Christmas.
Cyber Monday The Monday following Black Friday is a 24-hour online shopping event designed to encourage shoppers to shop online. It is now seen to be an extension of Black Friday sales.
How Does Black Friday Work?
Black Friday is a part of shopping for the holiday season. Being profitable on Black Friday is essential for numerous retailers, particularly games and toy stores. In the last 5 years, this season of the holidays is 19 percent or more of annual sales for various retailers, as per the National Retail Federation.
Some retailers begin the Black Friday sales on Thanksgiving Day. However, the deals usually last all weekend. For instance, in 2020, the average price for shoppers was $311.75 between Thanksgiving and Cyber Monday (the first Monday following Thanksgiving). For a better understanding, the typical shopper spent $997.79 all-in during the festive season of 2020.
Traditionally retailers would announce various deals in stores for everything from electronics to toys to start the holiday shopping season-opening their stores at 5 a.m. However, in recent years the buying frenzy has shifted online, and 2018 was the record-breaking year for online retailers, pulling the total to $6.2 billion in sales online, growing by 23.6 percent compared to the prior year. There are more shoppers opting to go on holiday shopping online; retailers have a unique chance to draw new customers and increase sales.
The most important Black Friday eCommerce insights:
- Black Friday customers are more likely to purchase on the internet rather than in stores, with the increasing use of mobile devices to purchase on the internet. Americans are six times more likely to shop through the internet during Black Friday than other Friday sales.
- eCommerce stores report up to 380 and 240 percent increase in revenues on Black Friday and Cyber Monday, respectively.
- Compared to a typical sales day, traffic on the internet can increase up to 220 percent for Black Friday and up to 155 percent for Cyber Monday.
- Longer or all-day sales occasions are more effective than flash sales.
- Over 70 percent of Black Friday shoppers purchase from companies that provide free shipping on desktops.
- The five-day shopping holiday is the perfect opportunity for online retailers to sell their inventory.
The opportunity to capture a piece of the increasing Black Friday market represents an enormous opportunity for retailers looking for innovative sales strategies.
What has changed on Walmart’s Black Friday sale
The most significant change over the past Black Fridays was that we witnessed the trend of drip-feeding become a reality this year. In the six weeks prior to Black Friday proper, Walmart announced three separate sales, which reduced prices on an array of great items. That means you did not have to find a bargain for a long time until the day of the sale, and we actually saw the lowest prices at Walmart on certain items even before even the actual Black Friday sale.
Walmart went all-in for their online Black Friday sale on Monday that preceded Black Friday. There were huge price reductions all over the board, including early access being offered to Walmart and subscribers. Unfortunately, we also saw a decline on both the PlayStation 5 along with the Xbox Series X that, as expected, was sold out within minutes.
The sales that started on the Monday prior to Black Friday were somewhat surprising, and we believe it was the perfect opportunity to purchase most items. We saw savings as high as Black Friday proper across the spectrum, and at the beginning of this week, the stock was in good condition. And in some cases, the prices were lower during the lead-up to Black Friday as well. For example, Walmart was able to add $10 or so to the price of Black Friday itself.
When does the Walmart’s Black Friday sale 2022 start?
We anticipate that 2022 as the year of the pig. Walmart’s Black Friday sale will begin on Monday, the 21st of November. It will be four days prior to Black Friday. We expect to see some beginning Black Friday sales before this. If the past two years are any indication, We believe Walmart will start launching Black Friday deals from as early as the month of October, and we expect there to be more sales in October and November. When they go live, you’ll be able to find the top Walmart’s Black Friday deals at this site.
This year, we witnessed certain items hit the lowest price during the weeks leading up to Black Friday. On the day of the event, they got a slight discount. If you spot an amazing bargain at Walmart prior to Black Friday, it’s well worth grabbing it – Walmart could add $10 to the price during the day.
Walmart’s Black Friday deals: what to expect
Walmart offers just about everything, and Black Friday sees the retailer cut prices on a wide assortment of goods. The biggest and most affordable bargains are usually homeware and consumer tech.
TVs, gaming equipment, air fryers, blenders, audio equipment, and certain bathroom items are normal, and we’re hoping for the same in the coming year.
There aren’t just discontinued products that are getting discounts either. Newer models like the Sony WH1000XM4 headphones had the price drop by more than $100 off their price, which means that you’ll be able to get the most recent gear for less in the coming year.
When do Walmart’s stores open on Black Friday?
When it comes to Black Friday, the Walmart store generally opens at 5 a.m. It’s nevertheless worth visiting your local store to see if there are any unanticipated changes.
Can I shop in-store on Walmart’s Black Friday sale?
If you’re comfortable with the bustling, crowded atmosphere of sales, Walmart welcomes you to shop in-store.
You can browse the online store at your own leisure as well as add things to the wish list within My Cart. Then, you can purchase them at the click of a button once the sale begins at the beginning of Friday morning.
Tips for eCommerce Retailers on How to Prepare For Black Friday
- Capitalizing on the art of online merchandising. Online merchandising is focused on the art of displaying the most attractive products and offers on a site in an approach that boosts sales. Be sure that your most popular deals are strategically placed to grab your customers’ attention as soon as they arrive on your website. Images, banners, and pop-ups are often utilized to showcase the most well-known discounts.
- Offering incentives to boost Social sharing. To generate more sales, you must drive more visitors to your site quickly. That’s the reason why social media advertising and Google advertisements are the marketer’s preferred methods of driving online traffic. But, you could also encourage customers to share your offers and increase social engagement by offering discounts coupons. The most appropriate places to display such offers are on the homepage of on the page for products, the checkout page, as well as the purchase confirmation page. It is also possible to experiment with placing the coupon inside the purchase confirmation email.
- Create gift guides for your customers. The sales can be overwhelming and so helping your prospective customers discover the most intriguing and relevant deals is among the most effective methods of getting them to give their money away. Be sure to create a variety of gift guides that target different groups of customers (gifts for him and her, gifts for couples to grandparents, suggestions for gifts to entrepreneurs and others) and include these on your homepage and in your marketing emails.
- Take advantage of emotional triggers. Black Friday shoppers are just like your usual customers, except that they arrive at your shop with the intention to buy. The only thing you need to do to assist them in making a purchase is to press the right buttons by flooding your site with different emotional triggers. Make sure you include visually appealing deals (limited discounts or referral coupons, free shipping, or free gift cards) in prominent spots on your site, as well as include a live support page (at least during the busiest buying time) because buyers are always asking inquiries. Gift cards and pop-ups that are exit-intent are also especially effective in capturing the attention of undecided buyers.