Facebook Live provides a fantastic way to connect with your followers, and the best part is that it’s completely free and simple to make use of! No matter what field you’re in, any enterprise can benefit from Facebook Live’s interactive features. However, it will require some strategy to ensure it’s done right. This guide will show you how to utilize Facebook live and best practices for brands to make high-quality and genuine entertaining Facebook Live stream videos.
Table of Content
- 1 What is Facebook Live?
- 2 What is a Facebook live producer?
- 3 How to Use Facebook Live
- 4 Tips for a successful Facebook livestream
- 4.1 1. Add a call to action
- 4.2 2. Start promoting before you start your Facebook Live
- 4.3 3.Host a Q&A
- 4.4 4. Make formatting decisions
- 4.5 5.Show and explain the product
- 4.6 6. Be active and responsive in your life on Facebook
- 4.7 7. Try live video using the “Only me” privacy setting.
- 4.8 8. Create your live video visually engaging.
- 4.9 9. Use storytelling
- 4.10 10. Encourage viewers to like and share the video.
- 5 Conclusion
What is Facebook Live?
Facebook Live is a live streaming video feature available on Facebook which lets you broadcast live videos to your fans via your page or business profile. Facebook Live was released in April of this year, and although many marketers are still struggling to get their heads about it, those who have been using it appear to have noticed the benefits.
When the Facebook Live video is created, it will be displayed on your profile or page for those who didn’t get to watch the event in a live watch. In addition, videos can be shown in a user’s news feed throughout the live event and after the event has concluded. However, the odds of being able to view a video even when its life is now greater because Facebook has modified its algorithm of ranking to display more live videos streaming in real-time.
Companies that use Facebook active on their Facebook pages can modify and manage their followers once the live period has finished. In addition, the page’s visitors and followers can receive a notification that a particular page or person is live.
What is a Facebook live producer?
Live Producer lets you live stream on Facebook using high-end production equipment and streaming software or a laptop camera or desktop. Live Producer can be accessed from any entry point to living from a Page and at facebook.com/live/producer.
How to Use Facebook Live
Facebook live streaming are available to the public, and viewers can view any device that can access Facebook; however, they don’t require an account. Livestreams can be streamed on Facebook through an account, a Page or group, or an event. Starting a Livestream via the app or using a browser on the internet will be somewhat different. Check out the steps for each.
How to Go Live on Facebook From the Facebook App
1. Visit the profile, page, or group you would like to live with.
2: Click What’s on your mind? If you’re on a profile and create a post if you’re on a webpage. This will open the post options.
3. Click the Live Video button under the Post options.
4: Touch where it states. Tap to include an explanation to provide additional details regarding the film.
5. Utilize the controls at the bottom to set the settings and any other tools or features that you wish to utilize throughout the live stream.
6. Step 6: the Start button to play a live video when you’re at your best.
How do you live stream on Facebook via your computer
You can make Live video content by using the built-in webcam of your computer and a microphone. There’s also the option to connect more expensive production equipment if you’d prefer.
Whatever tool you use to go Live using your PC, Facebook will first direct you to the Live Producer tool.
1. On the top of your feed, select the Live Video icon beneath the “What’s on your mind?” status field.
2. Then, you’ll be taken through The Live Producer tool. Facebook will ask if you want to go Live right now or schedule an event to be scheduled for the future. You can select the location you want to publish your stream by clicking on the left side.
Facebook may prompt you to use your phone’s microphone and camera in the next step.
3. You’ll have to choose your source for your video and select webcam.
4. Go to the left of the screen and click Add the Post’s Details. You can then write your live video’s description and provide an optional title to your live stream. You can also tag individuals or places or raise funds using an embossed heart donation button.
5. If you’re ready, hit on the “Go Live” icon located on the left side of the display.
Tips for a successful Facebook livestream
1. Add a call to action
Before pressing activate the Go Live button, you should determine what you want to accomplish with the broadcast.
It is possible to give people an insight into the workings of your company or showcase new products, announce an event, stream an event live, talk to someone, or conduct an interactive Q&A session.
Whatever topic you choose to concentrate on, you should create an outline of the topics you’d like to discuss and any questions you’d like to inquire from your guest or your audience members to ensure that you don’t feel in a rush to come up with things at the moment.
Also, you should encourage your viewers to stay with you following the broadcast. Include a link to what you would like your audience to do next; sign up for something to read, learn more about something, buy something, or visit your site — both as part of the title for your broadcast and in a comment in the stream.
2. Start promoting before you start your Facebook Live
While consistent promotions support the majority of the content we publish, it’s important to be aware that Facebook Live videos behave more like an event rather than a blog article. That’s why you must generate excitement before your experience to be able to attract that crucial audience. The good thing is Facebook allows you to target specific types of events and groups through your advertisements. This is great for creating a targeted marketing strategy.
One of the easiest ways to achieve this is by making an event. It is a way to provide people with something to remind them of on the date of your event.
In the end, you’ll need to announce the announcement to your Facebook page whenever you can in order to get it started. Don’t simply repeat to your fans that you’re planning to stream. Each time you remind them, you’ll be able to provide something worth their time. For example, you could highlight the tip you’ll be sharing or the type of information you’ll present.
3.Host a Q&A
The most basic and straightforward method to start using Facebook Live is to host an open Q&A.
This is a fantastic option, to begin with since it lets you quickly get feedback on your performance and create content quickly according to what the people are looking for.
If you’re looking to boost the number of people who are interested in your brand, take a deeper analysis of your company’s brand to increase your exposure and visibility. This is your chance.
It does not have to be an easy process, however. It is possible to extend the Q&A process to be more complex and thrilling.
4. Make formatting decisions
When you’re preparing for your big show, ensure that you make time to think about the best way to film your video and when you’ll broadcast it. For instance, when you use the Facebook Live app on iOS, you can pick between broadcasting vertically or horizontally based on which will give you the most appealing view.
You can try a few of the two options during an experiment to determine what you can do to find your viewers. Sometimes, vertical shots make you appear near to your camera. This could not be the best choice for a documentary-style interview. However, when you’re hoping to create an intimate conversation with your viewers behind the scenes, it could be what you’re looking for.
5.Show and explain the product
If you’re having trouble imagining the idea of a Facebook Live video that would benefit your audience and your brand, think about showcasing an item you’ve created.
Do not worry about launching a new product or demonstrating how to make use of the product. Instead, simply showcase the product that you are offering in real-time.
This is a fantastic way to let yourself feel more relaxed because it’s something you already are familiar with.
6. Be active and responsive in your life on Facebook
The live comments and responses are what make Facebook Live Facebook Live experience so engaging for customers. It’s more like an open dialogue when you’re able to respond directly to users’ questions in real-time. This is why Facebook Live drives comments at ten times the rate of videos that are not live.
One of the most effective methods of increasing engagement on the web is to reply to live comments on the air. This allows more users to express their opinions while you’re going. In addition, if you’re worried that you’ll have numerous comments that you need to handle on one channel, you’re able to ask someone else off camera to send the most important remarks to you.
7. Try live video using the “Only me” privacy setting.
If you’re looking to test live broadcasting but don’t want to share it with anyone else, you can modify the privacy settings so that you’re the only person that can view it as with any other post on Facebook.
To switch to Only Me, you must first check your privacy options. You will then have the option to select the appropriate settings, and then you should be able to choose Only me from the list below.
8. Create your live video visually engaging.
You must be visually captivating, and Not just at the beginning of your video (although it’s crucial for viewers who watch the video later) but throughout the broadcast when more viewers are invited to join in.
The more visually captivating you are, the better you will be able to draw people in. This means that you should keep the camera in motion and not be stationary.
You’ll not only gain more viewers by doing this as well, but it also means that your post ranked higher on other viewers’ News Feeds. The social network has begun looking for signals of engagement with videos such as activating the audio, changing to full-screen mode, or turning on high-definition -interprets these as people who are watching the video. This is why they’ve altered the algorithm to ensure that videos that users engage with through these methods will show higher in the feed.
9. Use storytelling
Like a story, a video must follow an identical path. Be aware that you’ll need to allow your audience time to get involved in your Facebook Live stream, so it could take a few minutes. Don’t jump in the middle of the discussion just now, but be aware that the majority of your viewers are yet to arrive. Instead, you should think of an interesting way to engage your audience from the beginning. This could include a factual statement or an intimate story about yourself, or even the motive for making your Facebook Live video – but whatever you choose to tell, be authentic and personal. It is essential to establish connections with your viewers right from the start.
Remember that your fans will be watching your Facebook Live stream at various times, too. Therefore, you must make certain to check in with them often and introduce your guest and the topic repeatedly during your Facebook Live broadcast, e.g., “for those of you who have joined the stream, we’re glad to be together with Mrs. Smith and discussing …”
One of the main methods by that Facebook’s algorithm grades the post is based on the number of people who like or share the post. The more people Like or share the live stream, the greater likely chance it will appear in users’ News Feeds.
However, when they are watching a video, they might be disoriented from sharing it and liking it than they would with a photo or text post. (That’s an issue Facebook’s folks at Facebook discovered with regard to videos early on, and that’s why they started to monitor other signals of engagement with videos in addition, like increasing the volume.)
It might seem difficult at first with Facebook Live, but these suggestions will help you get started.
Incorporating Facebook Live into Your Facebook strategies for marketing is an excellent strategy to capture your target audience’s focus on Facebook and make them interact with your company. Start your first live broadcast today and tell us your experience in the comment section