Although all logos are composed of images and typography, each type of logo will give your company the impression of a distinct brand. Since it is your first impression that new customers see, you must ensure it in place.
Table of Contents
- 1 What is a Logo?
- 2 The 10 types of logos
- 3 Conclusion
What is a Logo?
A logo could include text, images or shape, abstract, or any combination of these, utilized to signify a company. It’s a mark affixed to various items such as stationery business cards and aids the user in identifying the company. One of the most important purposes is to create a sense of emotion and create a sense of analogy for the viewer.
The 10 types of logos
1. Monogram logos (or lettermarks)
Monogram logos or letters are logos composed of letters, often the brand’s initials. IBM, CNN, HP, HBO… Are you noticing a pattern? These are the names of a few well-known companies that have long names. With just a few words to keep in mind, They’ve all resorted to using their initials for branding reasons. Therefore, it is logical to use monograms, sometimes known as lettermark logos, to symbolize their companies.
Lettermarks are the type of logo made up of a couple of letters, typically an organization’s initials. The lettermark is about simplicity. With just a handful of letters, lettermark logos work in streamlining any branding, even if they’re an extensive name. For instance, how easy to spell-out and remember the acronym NASA instead of the National Aeronautics and Space Administration?
2. Wordmarks (or logotypes)
Like a lettermark, the wordmark or logotype is a logotype that uses fonts and is focused on a company’s name and brand. Think Visa and Coca-Cola. Wordmark logos work well for companies with eloquent and distinctive names. Google’s logo is an excellent illustration of this. Google’s logo’s title is memorable and memorable. When coupled with strong typography, the logo can help create strong brand recognition.
As with a wordmark logo, the choice of fonts is crucial. Since the attention will be on your brand name, it is important to select an appropriate font or create one that conveys the essence of what your company is about. For example, fashion brands typically utilize simple, elegant fonts that look expensive and sophisticated, while government or legal agencies tend to stick with the traditional, “heavier” text that is safe.
When to use lettermark and wordmark logos:
Consider a lettermark logo if your company happens to have a lengthy name. Making the business name shorter into the initials of your company will reduce the complexity of your logo, and customers will have a simpler recall of your company as well as your logo.
The termmark is an excellent choice when you’re starting a new company, and you’re looking to make your name known to the world. First, make sure that the name is short enough to benefit from the appearance. If it’s too long, it can appear like it’s too busy.
The use of a wordmark image is a great idea if you’ve got an identifiable brand name that can stick in customers’ minds. Your name is in a beautiful, well-designed font that can make your name more memorable.
The lettermark and wordsmark logos are simple to reproduce across marketing materials and branding, making them extremely adaptable choices for a new growing business.
3. Pictorial marks (or logo symbols)
An image mark (sometimes called a logo symbol or brand mark) is a graphic or icon-based logo. It’s the most likely image that pops into your mind when you think of “logo”: the iconic Apple logo as well as The Twitter bird or the Target bullseye. Each of these brands’ logos is so iconic, and each brand is so well-known that the logo itself is immediately identifiable. However, the true mark of a brand is just an image. Due to this, it is a difficult logo for businesses that are just starting and those with weak brand recognition, and therefore difficult to apply.
The main thing to consider when deciding to use an image-based mark is which image to pick. It is a decision that will be a part of your company all the time. You must think about the larger implications of your selected logo: do you wish to use your brand name (like John Deere did with their logo featuring deer)? Or do you want to convey more significance (think about how the Snapchat ghost informs us about what the product is doing)? Do you want to create an emotional response (as the World Wildlife foundation does with their stylized image of a panda, an adorable but critically endangered animal)?
4. Abstract logo marks
Abstract marks are an exclusive type of logo that is pictorial. It isn’t a recognized image, such as an apple or bird; it’s an abstract geometric design representing your company. Some of the most famous examples are the BP starburst logo, the Pepsi divided circle, and strips of the Adidas flower. Like all logos, abstract designs work well since they compress your brand’s image into one image. Instead of being limited to images of something well-known abstract logos let the creation of something completely distinctive symbolize your company.
Mascot logos include an illustration. They are often colorful, occasionally humorous, and generally entertaining. The mascot logo is ideal for creating your own brand’s spokesperson — or spokes-character(? ).
A mascot is essentially an image of a character that represents your business. Consider them to be your company’s ambassador. The most famous mascots are the Kool-Aid Man, Colonel of KFC, and the Planters Mr. Peanut. Mascots are great for businesses looking to create a positive environment by engaging with families and children. Imagine all the characters at sporting events and the wonderful energy when they interact with the spectators!
When to use picture and symbol logos:
A graphic mark by itself can be a challenge. It’s effective when you already have a well-known brand name; however, it’s not a strict and unavoidable norm. Brandmarks can be used to highlight your company’s work graphically when you have a name that isn’t long enough, and they can be effectively used to communicate the desired emotion or idea.
Pictures and an abstract mark can also be used to facilitate global commerce when, for instance, the name of a company isn’t well suited to translation.
However, a visual logo is not the best choice when you expect the need to change your business’s model shortly. For example, it’s possible to begin selling pizzas and then use the word pizza as your logo. But how do you move selling burgers, sandwiches, perhaps even fruit?
Abstract markings can be used to create a distinctive image for your company. However, they are best reserved for designers who are aware of the ways in which shape, color, and form work together to create significance.
6. Combination marks
Combination marks consist of a combination of a lettermark or wordmark as well as an abstract or pictorial mark or a mascot. Text and pictures can be laid outside-by-side stacked on top of each other or joined together to form an image. Some of the most well-known combinations of logos are Doritos, Burger King, and Lacoste.
Because the name is linked to the image and image, a combination mark can be an excellent choice using both the text and the icon or mascot being used in conjunction to build your brand. When you use a combination mark, people can also connect your brand name to your image or mascot as soon as they see it! In the near future, you could be able to rely on a logo’s icon solely and not need to mention your personal name. Furthermore, because symbols with text make a distinct image, they are generally simpler to register than graphic marks by themselves.
7. The emblem
A logo that is emblematic comprises a font that is incorporated into an icon or symbol such as seals, badges, and crests. They usually are traditional looking about and can have an impact. This is why it is often the first option for many institutions, schools, or government agencies. Automakers are also highly influenced by emblem logos. Although they’re of a traditional design, certain companies have modernized the classic emblem style with logos designed to modern times (think of Starbucks, the iconic mermaid logo, or Harley-Davidson’s famous emblem).
When to make use of a combination mark or emblem logo:
The mix mark is a fantastic choice for virtually any company out there. It’s versatile, typically individual, and is the most sought-after logo for prominent companies. (We also see a lot of combinations mark logos being made through 99designs.)
An emblem‘s traditional design might be preferred by a variety of schools and public agencies, but it also serves any new private company well, particularly in the food and drinks business: think of labeling for coffee and beer (Starbucks!). However, remember to play safe when it comes down to specifics. Still, you want a design that you can easily print on every piece of marketing material.
8. Dynamic Marks
It is possible to say that”dynamic marks” are the new age logo. In contrast to other logos, this type of logo adjusts to the setting where it’s being used. It’s a way of using a standard font-color-text combo within the logo design; those elements are able to alter – whether it’s on the internet or different materials for branding.
Then, last but not least, letters are the simple counterparts of monograms. They’re simple single-letter logos. Of course, they should be beautiful and bold (read that: well designed) because it’s difficult for a single letter to communicate an effective message. Consider the Favicons (“shortcut” or icons for websites).
Benefits of logos with letters:
Letterforms are easily scaleable. If your logo is only the letter “A,” you could put it on any surface and make it look just as attractive. And, a successfully-designed letterform will subconsciously invoke the full name of your brand in people’s minds.
10. Slime Logos
Slime logos are modern-day branding marks. In contrast to the earlier ones, the slime logos are cartoon-like, meaning that instead of an ordinary symbol or typeface, the logo has elements that are inspired by slime.
Look at the Nickelodeon logo. The colors spread across the design in the same way that slime does and create a distinct brand identity for the business.
If your business is involved with kids’ toys or has the purpose of entertainment, an appealing slime logo is an ideal choice.
How To Use A Slime Logo?
Select A Cartoon-like Figure Slime logos typically have children as their customers; choose an animated character for your logo. Make it unique in a slime design.
Utilize Slime-Inspired Elements Because these logos don’t have typical typefaces or symbols, it is recommended to first look for elements that are unique.
In the end, these are the most popular kinds of logos you could encounter on the streets. All types bring something distinctive to the table, and it’s all about the tone or tone you want to convey and what impression you want your brand’s image to convey. I hope that you have liked this brief guide and are already inspired by your next logo idea.