Videos are one of the most popular ways to interact with your customer these days. With the introduction of Tiktok, you can reach out to your customer base in a fun and interactive way. Tiktok is a unique platform that allows you to post a short, entertaining video and spread it across a network of other users. If you want to reach out to your customers using a viral video, a Tiktok video is a perfect platform for this. In today’s blog, we will learn how to create a video that would find its way into the hearts of millions of Tiktok users. And use TikTok marketing for eCommerce products.
Table of Content
What is Tiktok?
TikTok is a short video social media platform with a large user base. It is the most popular short video social media platform with over 400 million users. It became a popular alternative to a similar app called musically, which was an excellent platform for a while, but it slowly died out after a while.
These TikTok videos can be shared across other social media platforms like Facebook, Instagram, Snapchat, etc. TikTok is owned by Chinese mobile company ByteDance, the parent company of the famous international app Jinri Toutiao. The app was launched in 2016 and had over 500 million monthly active users. It is available on the App Store and Google Play.
Tiktok is a great platform for those who want to gain some following. You can gain some sort of follow-through by creating a few exciting videos that some people will like. Many people have made a lot of money on this app; it is still new and growing. It is a great way to advertise your product on a cheap budget and gain some sort of following.
Why is TikTok marketing is good for product ?
TikTok has been known to be a social media platform that can be used for fun and entertainment. However, TikTok is a platform that can be used to market a product as well. One of the best things about TikTok is that you can add your videos to your own website and get them in front of your viewers. Here are a few points that will explain this TikTok marketing is good for your product if you use this platform well:
1. Create a Vlog Keep it short and simple; create a vlog that showcases your product well. Make it interesting by giving a demonstration of your product.
2. Create a series of Vlogs Upload a series of vlogs that showcase the capability of your product. This will give your customers a chance to see its dependability.
3. Create a Giveaway Create a giveaway that gives your customers a chance to win a free product from you. This will help you build a relationship with your customers and will eventually lead to a sale.
4. Create a Storyboard Create a storyboard that will introduce your product to your target market.
How to use Tiktok marketing to promote a product.
There are three methods to establish a brand identity and advertise the products you sell on TikTok:
- Make your channel in which the brand will share its videos
- Pay-per-click on the platform
- Work with influential personalities for content sponsored by their profiles.
There are two major issues with TikTok for companies. Its primary target audience, Generation Z, is not a fan of ads and does not like sponsored content or corporate profiles. Another issue is that advertisements are more expensive than other social media platforms like Facebook.
At present, the CPM (cost per 1,000 impressions) for TikTok is approximately 10 dollars. The required minimum investment for an ad campaign could be extremely expensive for many companies, as we’ll examine in the next section.
If you choose to make your profile for your brand, The process is easy and easy. However, there aren’t all users with the option of adding an URL for their personal website to their profile. To make sure you share your information, the best strategy is to choose live streams or videos that offer articles and advice that are beneficial to the audience you are targeting rather than just displaying products with no added value.
How to set up an advertiser account on TikTok
The first step to do is set up an account on TikTok Ads. You’ll be required to submit your basic information and then be patient for an agent of TikTok to get in touch with you to verify your account.
After it’s operating, you’ll be able to build campaigns and add the following parameters:
- Goal: If it is intended to bring traffic to a particular URL, you can see conversions or encourage users to download an app and then optimize your set of ads according to click, conversion or impression.
- Group To divide advertisements based on the user year, gender, interest, language, and device location.
- Duration: The number of days the campaign will run.
- Budget setting: Set your daily spending limit and your total spending amount (for both, you must set an upper limit of $500) and the rate that you wish your budget used either in a standard or increased.
To make the advertisements, it is required to include links you would like to be included in the advertisements and images, text categories, categories, and at least 20 words to indicate your app or website.
TikTok advertisements could be GIFs, images, or videos in horizontal or vertical format; however, since most users use the site on their mobile phones, vertical videos are typically the most effective option. It is possible to create them by using this TikTok Video Creation Kit by TikTok, which comes with templates and music.
1. Use the latest trends
It’s clear the reasons TikTok initially gained popularity with a young audience. It’s extremely trend-driven, bringing videos and memes to the forefront. The next trend could be a couple of weeks later. However, each meme has its own moment.
You don’t need to search for long for a trend to get involved in. There’s likely one already on the For You page as we speak.
Most of the time, TikTok trends operate similar to the Mad Libs. It’s likely to be a segment of music that is trending or dance or a text-based format on which users put their own spin. They can last throughout the year, although most of the time, it’s more of a day. They can be gone in a flash. If they’re successful, they’re an excellent way to put your content noticed by many more people and help you in TikTok marketing
2. Use the humour
Comedy is an integral part of any social media platform. However, it is the main currency for TikTok. From lifestyle vlogging to gym inspirational videos, humor connects the various channels.
The humor of the video keeps viewers interested and makes them more likely to view an entire video. If they discover that you share a personality with theirs, it is possible that they will keep on top of your video content for the long haul.
You don’t need to be the next sensational SNL celebrity to get people laughing on TikTok. While it’s not as funny as it might be, users will be more comfortable with their own personalities.
Hashtags are one of the TikTok algorithm’s ranking indicators. That means using hashtags in your description of your video allows the algorithm to display your video description in the hands of a public who will be able to respond to it.
4. Keep it short
Absolutely, TikTok provides a range of limits on video lengths which include 15 seconds, 30 seconds, and three minutes. You can’t stop yourself from using the entire 180 seconds.
A brief video does not give viewers enough time to become bored. It will give them more time to go back and watch it again when the autoplay feature is activated. Videos that are short tend to get greater engagement and views because of this that will you good TikTok marketing
5. Use TikTok’s own tool
Tools for editing videos on TikTok don’t start and stop by capturing your image. The app houses an extensive collection of top-rated audio and music videos. Users can access an array of fun video effects too. There is no need for education in a film to create excellent videos using this application. The platform gives you all the tools you require.
It pays off by two means. First, an original and well-known design of your video may assist in creating an audience. In addition, using popular filters and sounds can work to your advantage. The algorithm is more likely to display your videos to viewers who are already familiar with the original sound and filters.
Conclusion:
Don’t let the idea of creating a video overburden you. If you think Tiktok marketing will reach out to your customers and potential customers, then try creating a Tiktok video and see how it goes. TikTok marketing doesn’t work the same for everyone, so give it a try and see
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