A pair of leggings made by Seasum, a French company, went viral in November 2020. The popular hashtag #TikTokMademeBuyIt encourages users to experiment with items and hacks. It was loved by its comfortable texture and indentation at the lower back that mimicked a pulled-up Thong, as well as its honeycomb-like texture. These leggings are unique in that they can transform any woman’s derriere. Lauren Wolfe, a TikToker who has over 500,000 followers, shared the first. She claimed that her “butt doesn’t look like that” normally. This video has been liked more than 250,000 times.
What are TikTok leggings, and what do they look like?
TikTok leggings are leggings that have a high waist and ribbed honeycomb pattern. They can be found at brands such as SEASUM or GYMSPT. These leggings are a brand name of yoga pants that is available on Amazon and went viral via the social network.
After several buyers raved about the leggings, the hashtag “tiktokleggings” has been shared more than 639,000,000 times. TikTok buyers claimed that these TikTok leggings hugged and lifted their curves, giving them an instant lift.
Strategically placed seams that run from your bottom to your bum give the illusion of a more rounded silhouette. Amazon describes the leggings as anti-cellulite, which most reviewers agree with. You can choose from sizes S-4XL.
This creates instant TikTok appeal. We’re interested in much more than this today. We are eager to see how a simple product on TikTok can become a viral sensation and well-known singers flaunt them in a matter of months.
Why Did They Go Viral?
It is difficult to find a video zero that started the trend for TikTok leggings. However, by summer 2021, hashtag #tiktokleggings had received over 600 million hits.
It’s easy to see why. These TikTok videos show users wearing these leggings before and after they were worn. They have all the elements of a viral TikTok TikTok post.
Surprise. Last Year, TikTok poster Devin Olson was “like, what?” surprised at the TikTok SEASUM leggings’ effectiveness. This created obvious intrigue. It’s hard to resist a pair of expensive pants that make you look at the mirror and wonder, “what?” With awe, of course!
Market match. TikTok’s demographics trend female and young-60% female” are the exact demographics who may be looking for miracle leggings. Visual appeal. The leggings on TikTok have a medium-specific design: You can immediately see the impact of their products.
TikTok’s unique appeal is its ability to go viral without a huge following
“Every TikTok video is shown to a very small audience… the TikTok algorithm then determines whether it should be shown or not to that larger group.”
What does this all mean? You have a chance of going viral if you create a video that appeals to the small group you test. You can cater to the needs of TikTok’s users and have a chance at success.
It’s easy to see why TikTok leggings were so popular. Curious users viewed the videos and then tried them out, sharing the results with their friends. Viral success was an obvious conclusion.
Are they really effective?
Yes, according to TikTok users. Devin Olson stated, “Okay–please buy these.” Sophie, another user, said, “I never wear [another pair] of pants.”
Amazon reviews have more than 70,000 ratings–on average, a 4.1/10 currently. There are plenty of user-submitted photos and videos to confirm the magic pants’ effectiveness.
Where can I purchase the TikTok leggings?
If you want to know where to find TikTok leggings that helped kick off the trend in the first place, there are a few products that fit neatly into the viral craze:
POWERASIA’s High Waisted Yoga Pants have been quite popular, with 9,000 customer reviews. It is worth noting that SEASUM’s popularity seems to be quite low at 9,000 reviews.
Amazon sells many versions of these leggings. These leggings share a textured material and thick waistband.
You can also choose from a variety of colors. The most popular pair on TikTok was the grey leggings with a white pattern. Amazon also stocks Riojoy and Seasum.
Although it is not clear which brand first released these TikTok leggings, both have been featured in viral online reviews.
How to make your ecommerce product go viral on Tiktok
1: Hashtags & Hashtag Challenges
After you have spent some time studying the environment and decided your brand is ready to use TikTok marketing, hashtags and hashtag challenges can be used to help get your posts noticed. You can apply the best practices that you have learned on other networks like Twitter to get your posts noticed. However, it is important not to overuse hashtags if you are looking to maximize engagement. TikTok is a more difficult platform for brands as the captions can only be 100 characters long. So make sure you choose your hashtags wisely. Hashtags will assist with your TikTok search for content, such as the branded videos that you’re creating. For eg- These TikTok leggings got famous with the hashtag “#tiktoklegging”
Video Advertising Best practices
TikTok can be used to help you focus on the correct hashtags. Search for keywords, and TikTok will suggest similar hashtags. It’s all about finding the right balance between generic hashtags that are popular and those that are less well-known. How do you find the right mix? It’s up to each of you to decide.
The hashtag challenges are the best way to discover new things. They’re wildly popular on TikTok. Apodaca is the above. A brand can either participate in existing challenges or create its own. They’ll be true TikTok marketers if they succeed with the latter, such as Chipotle and the #LidFlipChallenge, Pepsi and the #SwagStepChallenge, and Nike and the #MagicBoots.
TikTok, like other social media platforms, has big-name influencers such as Addison Rae and Charli D’Amelio. These influential users have a large reach and loyal followers. While these top influencers might not be within your budget for TikTok marketing, there are many other TikTok users who have followers that may be interested in your brand.
Search for relevant influencers on TikTok by searching for topics that are related to your brand. You can contact TikTok to discuss a collaboration with a TikTok user who creates content that is a good fit for your brand.
Although you may need to start small, your reputation and bargaining power will grow as you create valuable content with the right influencers. It’s just like any other social media platform.
The TikTok Business Platform was launched in July. Brands can also opt for TikTok ads.
This is a fast way to get to TikTok’s top users in just 24 hours. The current options include
- TopView is a takeover of “TikTok’s most premium real property.”
- Brand Takeover – A full-screen dynamic or static display
- Infeed Ads which are displayed in the “For You” section of users’ browsers
- Branded Hashtag Challenge offers packages that last from three to six days with an average engagement rate of 8.5%
- Branded effects include sharable stickers and filters as well as special effects.
Your brand will determine the right advertising mix. However, small businesses report that Infeed ads provide the highest return on investment. These are the options you should consider if your brand wants to make a big impact on the platform.
4: Pro accounts
If your brand is serious about TikTok Marketing, you might consider signing up for a Pro Account to access additional analytics. With insights into how videos resonate across the network, such as a breakdown of views by week and month, follower growth, and trending videos, this allows creators to “better connect” with the community.
TikTok says that enabling an optional Pro Account may provide additional tools that can help you grow and track performance.
Tiktok is growing at a good pace in the U.S. You have seen these simple TikTok leggings got huge attention and sales; if you’re a brand or running a simple eCommerce or selling on Amazon or anywhere, you should start using TikTok professionally and take advantage and grow your business.
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