Study The Newest Newbie & Superior Amazon Personal Label Methods with Greg Mercer of Jungle Scout

Tactical Arbitrage

In our latest interview with Greg Mercer the proprietor of Jungle Scout, we caught up with Greg to get the lowdown on some Newbie and Superior Personal Label strategies which you can make use of to crush it when personal labelling your subsequent product on Amazon.

David De Souza: Greg what are your essential product choice suggestions for freshmen?

Greg Mercer: When you’re a newbie, you’ve in all probability heard how good of a chance promoting on Amazon is, which it actually is.

You are considering, “Okay, where do I begin? I don’t have an idea, I don’t know what I should sell on Amazon.” I’ve some nice suggestions and guidelines of thumbs that I’ve give you.

One, you actually wanna search for a product that has current demand on Amazon.

So I converse to plenty of Amazon sellers. I converse to plenty of new or newbie Amazon sellers and, oftentimes, I hear them say

I’ve this nice product thought. One time, I used to be searching for this product on Amazon, I could not discover it, so I am gonna begin promoting on Amazon as a result of I am certain there are different individuals like me searching for this product.

I hate to interrupt it to you, however there’s in all probability not a lot demand for this product that you’ve in thoughts on Amazon.

Positive, there is a one % probability that that may very well be profitable; however why threat it as a substitute when you’ll be able to simply promote issues that have already got good demand on Amazon?

Rule Quantity One is current demand on Amazon. You wanna see that consumers are going to Amazon on daily basis and buying this kind of product. In any other case, it’s extremely dangerous to simply go off your intestine, so one key issue is current demand.

At Ecommerceguider we like to make use of the Junglescout Chrome Extension which you’ll be able to see in motion above, Junglescout rapidly scans merchandise to gauge current gross sales demand.

Number of competitor reviews and Buy box seller

Rule Quantity two is how steep the competitors is / how stiff competitors is, and an effective way to determine this out is simply by the variety of critiques that your rivals have.

One of many merchandise I promote on Amazon are marshmallow sticks, if I looked for marshmallow sticks, I’ll look to see what number of critiques the highest 10 sellers have.

Ideally, you could find a distinct segment or a essential key phrase alternative that has a number of sellers within the prime 10 with underneath, for example, 50 critiques. If I had been to go looking one thing very aggressive like yoga mats, or garlic press, or one thing like that, I’d see the highest sellers have hundreds and hundreds of critiques.

The rationale that variety of critiques is an effective indicator of the quantity of competitors is that listings with an entire bunch of critiques have a robust gross sales historical past.

They have been round on Amazon for some time and it is also very apparent to us that is one of many concerns that Amazon takes under consideration with their rating these merchandise for that key phrase.

However keep in mind, as a model new vendor, it is gonna be quite a bit tougher so that you can rank for these key phrases organically for those who’re moving into one in all these very aggressive niches.

So whereas I am searching for a product that has a robust current demand, I wanna see one thing that is not too aggressive.

100% profit Margin

Quantity Three – You need one thing with a very good margin, so I search for 100% ROI on something I buy.

My bamboo marshmallow sticks price me about 4 bucks to purchase and to ship to Amazon whole, so I am seeking to make at the least 4 {dollars} revenue on each a kind of models that I promote.

Quantity 4 – Smaller or lighter weight merchandise are usually simpler to take care of. There are much less complications. I will not go into all the small print about that, however simply take my phrase for it, so it is one thing that is additionally good to remember.

Quantity 5 – You additionally wanna keep away from something that simply has any potential unlawful issues, so do not promote an merchandise that has your favorite sports activities group on it. It is alleged to be licensed and it is not. Do not promote one thing that is trademarked, et cetera, et cetera.

However yeah, these can be some tricks to get your mind beginning to suppose in the fitting manner about what forms of merchandise are good to promote on Amazon.

David De Souza: I do know, in a few of your YouTube movies, you speak about a criterion that is protected to start out with, which we have simply addressed.

Nevertheless, do you’ve got any product choice methods you suggest for extra superior sellers, maybe perhaps gadgets, with a bit of upper worth, with much less demand, or increased margins, or perhaps oversize gadgets that have to be shipped by sea; however with a better demand?

Greg Mercer: Yeah, completely. You nailed a couple of of them there.

“Oversize items are generally less competitive”.

Rule Quantity Six – Usually oversize gadgets are gonna be slightly bit much less aggressive. The rationale for that’s, like I used to be saying, the bigger the gadgets, the extra of simply complications or hurdles related.

The outsized gadgets are usually much less aggressive and the explanation for that’s, with a model new Amazon vendor account, you’ll be able to solely usually retailer 500 oversize gadgets of their warehouses, in order that’s slightly little bit of a headache.

You usually must ship these merchandise through ocean freight as opposed air delivery then, once more, this is not that arduous to do.

There’s loads of sources on-line and on our weblog that explains how to do that, but it surely’s slightly bit tougher than simply having these merchandise shipped utilizing FedEx from China straight to the Amazon warehouse.

Rule Quantity Seven – Whereas oversize gadgets are a very good alternative, in all probability my favorite alternative for those who’re slightly bit extra superior otherwise you desire a greater problem is making enhancements on merchandise.

After I say that, I am not speaking a couple of model new invention. I am speaking about one thing {that a} manufacturing unit’s already creating and you are making small variations or small enhancements.

“My favorite Advanced opportunity is making improvements on products”.

An instance of that is, proper now, I am doing one thing referred to as the Million Greenback Case Examine.

When you’re , you’ll be able to test it out on our weblog; however we’re publicly launching a product and displaying all of the steps alongside the way in which of what it takes to launch merchandise on Amazon or promote bodily merchandise on-line all the way in which as much as 1,000,000 {dollars} of income.

The primary product we have proven for this case examine are hooded child towels and, with these hooded child towels, we’re studying the critiques of plenty of our rivals.

One thing that got here throughout usually within the critiques was simply that the fabric was too skinny, so I did not invent the hooded child towel, proper?

There’s already a manufacturing unit in China making this stuff, however I made a decision to make a small enchancment on the material weight measurement.

It is referred to as a GSM, grams per sq. meter.

All my rivals had been 300 GSM and I am doing 500 GSM, so now our product is 50% or one thing thicker.

The concept there’s hopefully I get all five-star critiques as I I’ve higher critiques than my rivals and due to this fact it ought to convert higher and promote greater than my rivals.

When you’re searching for slightly bit extra superior or slightly extra superior tactic, that is what I actually suggest.

Discovering these merchandise which might be promoting effectively, despite the fact that they’ve some unfavourable critiques.

Learn these unfavourable critiques, see the place you’ll be able to enhance upon these merchandise, after which make these enhancements.

David De Souza: Yeah, I believe that is a very nice technique to take overview evaluation to the subsequent degree and actually hit some residence runs.

Greg Mercer: Yeah, precisely. It is a longterm, nice enterprise mannequin, proper? This may by no means go away, offering a greater product at a aggressive charge, proper?

That is removed from a get wealthy fast scheme, in a single day enterprise, that is one thing that is gonna work rather well, even for those who take heed to this podcast recording 5 years sooner or later.

If you wish to catch our full interview with Greg ensure you tune into our Amazon Personal Label Product Choice Podcast with Greg Mercer right here

However for now, for those who keep in mind the important thing takeaways under you ought to be effectively in your technique to selecting profitable newbie and superior personal label merchandise:

Newbie Guidelines

 Guarantee there’s current demand on Amazon to your product.

 Use product critiques to find out how stiff competitors is or that there’s ample competitors.

 Guarantee your merchandise have good margins – Ideally search for 100% ROI.

 Smaller or lighter weight merchandise are usually simpler to take care of.

 Keep away from copyrighted and trademarked merchandise.

Superior Guidelines

Oversize gadgets are usually much less aggressive.

Make enhancements on merchandise by discovering out flaws in current merchandise from buyer critiques.

Lastly, If you wish to velocity up your area of interest product analysis evaluation, then we suggest choosing up your individual model of Jungle Scout right here.