Social Media image Sizes
Image optimization is boring, complicated stuff, and you’d rather just forget about it and get on with the fun part of creating engaging content for your readers! But what if we told you that there was a way to make sure that these amazing images don’t go to waste every single time you post them?
We always recommend image optimization at Social Media Today because your audience notices when something looks out of place, no matter how small! So here’s just some friendly advice for making sure your graphics get all the attention they deserve
Whether you use your professional image on LinkedIn or your company’s banner on Facebook, images are the essence of social media. A recent study found that Instagram shares images in social networking app increases their virality by 53 percent.
Hence knowing the correct image sizes are vital to its long-term success. Indeed size does matter! So here is a quick guide to the various image sizes you need for each and every social channel
Table of Content
Best Social media Image Sizes for Facebook

Facebook is the world’s greatest and most lively social network through a long way. It might also no longer be “cool” for teenagers; however, it has followers ranging the full gamut of social users. Additionally, it is nicely set up, with a state-of-the-art advertising and marketing system.
Facebook has launched authentic recommendations for essential photographs you’ll upload.
Facebook Profile Picture
Your profile photograph shows as square, so you have to add a 1:1 rectangular graphic representing your brand. Facebook doesn’t like textual content to take up greater than 20% of an image, so you need to be cautious if you intend to import a giant textual content logo.
The formal sizes and specs for Facebook profile photos are:
• Minimum photograph size: one hundred eighty x one hundred eighty pixels
• Actual dimension used relies upon on system and usage: a hundred and seventy x one hundred seventy (desktop), 128 x 128 (smartphones), 36 x 36 (feature phones), 32 x 32 (thumbnail)
• Your profile photograph is placed sixteen pixels from the left and 176 pixels from the pinnacle of your cowl image (on desktop). This is necessary if you prefer to create a built-in profile picture/cover photo
Cover Photos
The formal sizes and specs for Facebook cowl pix are:
• Minimum dimension of four hundred x a hundred and fifty pixels; however, whatever much less than 820 x 312 pixels will show up
• Display size: 820 x 312 pixels (desktop), 640 x 360 pixels (smartphones)
• Doesn’t exhibit at all on function phones
• Loads quickest as an sRGB JPG file this is 851 pixels wide, 315 pixels tall, and much less than a hundred kilobytes
• For profile pix and cowl pics with your brand or text, you might also get a higher-end result by using the use of a PNG file
• Sizes and specs are the same for each commercial enterprise page and non-public profiles
Shared Facebook Image
First, strive and make sure that it meets Facebook’s photograph guidelines.
The formal sizes and specs for shared Facebook photographs are:
• Recommended add dimension of 1,200 x 630 pixels
• Will show up in the feed at the most width of 470 pixels (and scale to a max of 1:1)
• Will show up on web page at the most width of 504 pixels (and scale to a max of 1:1)
Shared Facebook Link
This is like the Shared Facebook Image; without the photo relates to anything you are linking to. You can both create a put-up with a small photo rectangular on the left and textual content on the right or a giant rectangular picture on pinnacle and textual content underneath.
The formal sizes and specs for shared Facebook hyperlinks are:
• Recommended add size: 1,200 x 628 pixels
• Square Photo: Minimum 154 x 154 pixels in feed
• Square Photo: Minimum 116 x 116 on page
• Rectangular Photo: Minimum 470 x 246 pixels in feed
• Rectangular Photo: Minimum 484 x 252 on page
Highlighted Facebook Image
Although these actually show up in your personal feed, they are exquisite for highlighting something different affecting your commercial enterprise or organization.
• Recommended add size: 1,200 x 717 pixels
• Will show up on your web page at 843 x 504 pixels
Facebook Event Image
Facebook Events are splendid for encouraging more than one human being to come collectively for some activity. As this is highlighted, the matching photograph is large than ordinary images.
• Recommended add size: 1,920 x 1,080 pixels
• Facebook will scale down to minimal dimensions: 470 × 174.
• Shows in feed: 470 × 174.
Best Image Sizes for Instagram

Instagram can be trickier to use than some of the extra standard systems such as Facebook and Twitter. It is solely currently that most of the social media administration systems have introduced Instagram to their supported social networks (apart from Instagram-specialist, Later), and they all go through Instagram-imposed limitations.
You can add each picture and movie to Instagram or even mix them over 24 hours into an Instagram Story.
Instagram Profile Picture
Like most social networks, you use your profile image on Instagram as an avatar for yourself. It is indispensable that you use a splendid photo that truly identifies you, whether or not as a character or a commercial enterprise, if you have a Business Profile.
The formal sizes and specs for Instagram profile pix are:
• Recommended add size: a hundred and ten x a hundred and ten pixels
• It’s a rectangular photograph, so it is first-class to add a photo with an element ratio of 1:1
Instagram Photo Thumbnails
When anyone goes to your profile page, they will see all your content material in rows of thumbnails. They then click on these thumbnails to get the right of entry to large variations of your photographs or videos.
Regardless of the measurement of your large-scale images/videos, these thumbnail pix will be square.
The formal sizes and specs for Instagram profile photos are:
• Thumbnail size: 161 x 161 pixels
• It’s a rectangular photograph, so keep a factor ratio of 1:1
Instagram Photos
Instagram pics (and videos) are the coronary heart of Instagram. You can add these from a range of sources, and as such, they will probably originate at a large combine of sizes.
The formal sizes and specs for Instagram Photos are:
• Maximum add size: 1080 x 1080 pixels (square, horizontal); 1080 x 1350 pixels (vertical)
• Scaled downsize: 612 x 612 pixels
• Size in feed: 510 x 510 pixels
• Aspect ratios between 1.19:1 and 4:5
• Smaller featured header pictures show up as 204 x 204 pixels
• Larger featured header photographs show up as 409 x 409 pixels
Instagram Stories
Instagram Stories are now noticeably popular. These are commonly vertical. You can add extra pics and video clips to your Story throughout its 24-hour life. While most human beings add new images to their Stories, you can add present content material if you prefer.
The formal sizes and specs for Instagram Stories Photos are:
• Recommended resolution: 1080 x 1920 pixels
• Minimum resolution: 600 x 1067 pixels
• Aspect Ratio: 9:16
• Maximum file size: 4GB
Best Image Sizes for Twitter

While its boom has been restrained in the latest years, being overtaken with the aid of Instagram and even TikTok for customers numbers and downloads, it is nonetheless fantastically famous worldwide, with 330 million energetic users.
You want to have the as it should be, sized Twitter Profile Photo and a Header Photo for your Profile page.
Twitter Profile Picture
Twitter Profile Picture seems at unique sizes in one-of-a-kind places, so you want to add a picture that works at vary of (square) sizes.
The formal sizes and specs for Twitter profile snapshots are:
• Recommended add size: four hundred x four hundred pixels
• Displays: 200 x 200
• Maximum file size: 2MB
• Permitted picture sorts to consist of. JPG, GIF, or. PNG
Twitter Header Photo
It takes up an awful lot greater house than your profile image, so you need to add a great deal large file. It ought to seize the eye of traffic to your Profile Page. It is three instances as long as it is high.
The formal sizes and specs for Twitter header photographs are:
• Recommended add size: 1,500 x five hundred pixels
• Maximum file size: 5MB
• Permitted photo sorts to consist of. JPG. GIF, or. PNG
Twitter In-Stream Photos
The formal sizes and specs for Twitter In-Stream Photos are:
• Minimum to show up expanded: 440 x 220 pixels (a 2:1 ratio)
• Can tweet up to four photos at one time.
• Can edit pix if tweeting from Twitter iOS or Android app.
• Maximum to show up expanded: 1024 x 512 pixels.
• Appears in movement collapsed at 506 x 253 pixels on desktop.
• Maximum file dimension of 5 MB for photos, 5 MB for animated GIFs on cell, and 15 MB on the web.
LinkedIn Image Sizes

Although LinkedIn is now not so photograph centered as Instagram or Pinterest, it nevertheless can pay to add nice pictures to LinkedIn.
LinkedIn is mainly crucial for B2B firms. LinkedIn is an expert community for enterprise leaders, so you are much less likely to locate snapshots of humorous cats or pranks.
LinkedIn Personal Profile Image
LinkedIn additionally serves as a centralized resume for the world’s workers, so profile photos are greater essential right here than any of the different networks. Therefore, it is indispensable that you get the dimension and component of your non-public profile picture right.
Note that the LinkedIn profile photo will normally show up as a circle, so you will desire to make certain that the essential components of the photograph show up in the central region.
The formal sizes and specs for LinkedIn profile pics are:
• Recommended add size: Between four hundred x four hundred and 20,000 x 20,000 pixels
• Minimum add size: 200 x 200 pixels
• Aspect Ratio: 1:1
• Maximum file size: 10MB
• File types: .JPG, .GIF, .PNG
LinkedIn Personal Background Image
The LinkedIn Personal Background photograph covers a lengthy skinny area. Look for something that virtually depicts you and your interests.
The formal sizes and specs for LinkedIn Personal Background Images are:
• Recommended add size: 1584 x 396 pixels
• Maximum file size: 4MB
• File types: .JPG, .GIF, .PNG
LinkedIn Company Logo Image
The two sorts of mages show up in comparable locations (although the emblem is rectangular on the Company’s Profile Page).
You need to add two variations of your logo. The large one is the popular employer brand that seems in the header of your enterprise profile page and in the “Companies You May Want to Follow” section. The smaller brand is the manufacturer photograph that indicates up when your organization is searched.
The formal sizes and specs for LinkedIn business enterprise trademarks are:
• Recommended add size: 300 x 300 pixels (large logo), 60 x 60 pixels (small logo)
• Aspect Ratio: 1:1
• Maximum file size: 4MB (large logo), 2MB (small logo)
• File types: .JPG, .GIF, .PNG
LinkedIn Company Cover Images
The LinkedIn Company Cover photograph covers an even longer, skinnier place than that of a private profile – it covers the full width of the page. It can every now and then be tough to locate an appropriate picture for this area. Look for something that actually depicts your business. (not your logo)
The formal sizes and specs for LinkedIn Company Cover Images are:
• Recommended add size: 1536 x 768 pixels
• Minimum add size: 1192 x 220 pixels
• Appears as 1400 x 425 pixels
• Maximum file size: 4MB
• File types: .JPG, .GIF, .PNG
LinkedIn Shared Images or Links
You can share a picture or a hyperlink to someplace (like a weblog post) that points to an image.
The formal sizes and specs for LinkedIn Shared Images or Links are:
• Recommended add dimension for pix or links: 1104 x 736 pixels. Appears at 552 x 289 pixels.
• Maximum add dimension for shared images: 1104 x 736 pixels
• File types: .JPG, .GIF, .PNG
YouTube Image Sizes

On YouTube, that skill catchy headlines and killer images. Here’s a seem-to-be at all photograph sizes you ought to be conscious of as you prep to take over the platform.
Your Channel Profile Image
Channel profile photograph dimension is 800 x 800. Here’s a seem at channel profile photo guidelines:
• Displays as 98 x 98 pixels
• Image types: JPG, GIF, BMP, or PNG
YouTube Channel Cover Photo Size
Your channel cowl image is the best chance to make an impression. Today, greater YouTubers use theirs to encompass a catchy tagline, a massive hero image, or a montage of visuals representing what they vlog about. YouTube’s endorsed channel cowl image measurement is 2560 x 1440 pixels. YouTube additionally presents the following suggestions for channel cowl image sizes:
• Safe location for cellular and web: 1546 x 423 pixels (excluding textual content and emblem cropping)
• Maximum file size: 4MB
• Image types: JPG, GIF, BMP, or PNG
YouTube Channel Photo Sizes on Various Devices
Because of YouTube’s footprint, it’s integral to stick to endorsed photograph cowl sizes, so your pictures show up expert and no longer warped or pixelated.
Here’s a collection of picture cowl sizes throughout devices. Also, note if you use YouTube’s endorsed channel image size, you don’t want to fear these:
• Tablet display: 1,855 x 423.
• Mobile display: 1,546 x 423.
• TV display: 2,560 x 1,440.
• Desktop: 2,560 x 423 (1,546 x 423 pixels are continually visible). Flexible area (can be visible): 507 pixels to the left and 507 pixels to the proper of the secure area.
YouTube Video Uploads
YouTube Video Upload Guidelines country that:
• Videos should keep a 16:9 element ratio.
• In order to qualify as full HD, your dimensions should be at least 1,280 x 720 pixels.
And be positive to encode your movies for these resolutions:
• 2160p: 3840×2160
• 1440p: 2560×1440
• 1080p: 1920×1080
• 720p: 1280×720
• 480p: 854×480
• 360p: 640×360
• 240p: 426×240
Tumblr Image Sizes
Tumblr lets you replace three sorts of images. These encompass a profile photo, a profile cowl image, and a put-up image. Here are the dimensions for each:
Tumblr Profile Picture Size
Tumblr profile images show up alongside all posts and feedback you make. Recommended photograph measurement is 128 x 128 pixels, and you use JPG, GIF, PNG, or BMP file types.
Tumblr Cover Image Size
Cover pics are frequent throughout social media platforms. On Tumblr, you get to add a large, 3000×1055 pixels image. Files sorts you can use encompass JPG, PNG, and GIF.
Tumblr Image Posts Image Size
Here are picture dimension hints for Tumblr posts:
• Dash photo sizes max at 1,280 x 1,920 pixels and exhibit in feeds at five hundred x 750 pixels
• Images can’t exceed 10MB
• Animated GIFS should be beneath 3MB and max at 540 pixels (although some cases enable greater width relying on GIF size)
Pinterest Image Sizes

Pinterest is possibly the web’s favorite referral hyperlink social media platform. SEMRush located that 90% of Pinterest hyperlinks factor away from the platform. If you’re searching for a financial institution on Pinterest’s “linkablility,” make your pix seem to be tremendous the usage of these picture sizes.
Pinterest Profile Picture Size
Pinterest’s profile pix need to be best rectangular and one hundred sixty five x one hundred sixty five pixels in size. Profile pix exhibit on your Home and Following page and when you pin content. On your domestic page, the photo seems like a one hundred sixty five x a hundred sixty five pixels graphic. Yourr profile picture will exhibit as a 32 x 32 pixels graphi on your following web page and in all places else on Pinterestc.
Image pointers include:
• Maximum 10 MB (wouldn’t permit me to add something larger)
• Image kinds include: JPG and PNG for profile pictures
Pin Image Size
Boards are designed to exhibit a series of pins; there isn’t a restriction to the size of your pin image; however, photo width ought to remain 600 pixels at most. Pins all show up as 236-pixel graphics. For a great look, Pinterest recommends a factor ratio of 2:3 to 1:3.5
Board Display Image Size
When developing your board, Pinterest advocated the use of these photo guidelines:
• 222 x a hundred and fifty pixels (large thumbnail)
• 55 x 55 (smaller thumbnail)
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