What is Shopify Marketing?
Shopify marketing can be described as the process you employ to market your Shopify store using a variety of digital channels.
The Shopify plan of marketing aims to bring in more customers, boost the brand’s visibility, maintain customers who are already there, and increase customer loyalty. In addition, a well-planned marketing plan to promote your Shopify store can increase sales.
Shopify offers a platform for online businesses, which is why your Shopify marketing strategy must be centered around various digital channels. It’s all about locating your customers wherever they’re on the internet and driving them to your website.
Top 15 Shopify marketing strategies to create a 6-figure business
- Put your marketing strategy on autopilot
- Pin your latest products
- Put your website on the map with SEO
- Invest in community marketing
- Turn customers into a sales force with referrals
- Encourage more user-generated content
- Launch a Facebook store for your brand
- Make your Instagram feed shoppable
- Get back to texting your shoppers
- Start leveraging the demand for good content
- Launch an irresistible loyalty program
- Get on trends with Instagram Reels and TikTok’s
- Collect high-intent subscribers in a fun way
- Create an Instagram filter for your brand
- Collaborate with other brands
1. Your marketing strategy should be put on autopilot
As a Platform, Shopify allows you to automate the majority of your work through the use of Shopify applications and integrations. You can focus on expanding your business while manual routine or repetitive tasks are managed by Shopify on their own.
A few of the things you should not leave out automating to improve your marketing include:
- Cart recovery campaigns Remind shoppers who purchased items from the cart but didn’t complete the purchase. You can do this by sending automated reminders via web push, email or SMS, and even Facebook Messenger. You can accomplish this by using Shopify cart recovery applications such as TxtCart, which allows SMS-based recovery Firepush to send push notification notifications on the web, CareCart for email reminders, and Recart to send the same message reminders via Facebook Messenger.
- Customer engagement keeps your store’s customers and visitors engaged by automatizing the retargeting, remarketing, and communication via email or web push, among other channels. From the welcome emails to updates to your products, several Shopify applications handle everything!
- Promoting new items on social media It is possible to integrate with your Shopify shop on Twitter, Instagram, Facebook, and Pinterest to post your products via social media with just a click. You can also create Facebook and Instagram stores using Shopify apps that automatically refresh your stock on social media platforms and make it available for sale.
- Internal communication as well as program administration by integrating Your Shopify store with applications like Slack, Trello, Google sheets/docs, Airtable, and every other application you use to manage your program internal communications, program management, or collaboration, you can keep track of cross-functional projects marketing and sales activities as well as customer management and many more.
2. Pin your latest products
It is used by many young adults to explore any subject on the internet. As a result, it’s a “goldmine of ideas.” But, Pinterest users are also willing to discover new brands or products, which is an opportunity that brands are unable to make use of.
Make use of the behavior of these internet users who are looking for ideas in order to increase visitors to the Shopify store. Make appealing images of your products, infographics, or showcase a product in use, and then share it on Pinterest for them to see it.
You can make mood boards, lookbooks, and more using Pinterest, depending on the kind of products that you sell. With the fact that Pinterest users are seven times more likely to be engaged with their products through scenes, it all makes sense to plan your strategy correctly.
To ensure you’re in a position to reach your potential target customers, include these in your pins:
- Use your Pinterest application on your Shopify store
- An appealing title that describes your product or collection
- A compelling review of the item (include BTS, making, or specifics)
- Hashtags that describe the best your photo
- Link to the webpage on which the user will find additional information about the product they have discovered.
- Tags on products are a great way to promote web-based visits and reduce purchasing.
- Use Pinterest stories to extend your reach with your Pinterest pins
- Make sure you optimize your Pinterest profile by including the URL of your store and an overview of your business
- Be sure to rock your logo across every media file
3. Place your website on the map using SEO
Around 60% of online shopping experiences begin from Google and other search engine sites. That means you must be prepared for the right type of search at the exact moment.
The majority of eCommerce store owners believe that search engine optimization is only possible when they’re actively creating blogs. Unfortunately, this isn’t the case!
It is essential to ensure that the landing page, product pages, collection pages, homepages, and even your sale pages are SEO-friendly and also appear on the search results page for relevant keywords. For example, if you’re conducting a sale to BFCM, your sales webpage must be optimized for key phrases like “BFCM deals,” etc.
When you are creating an SEO-friendly strategy to promote the website of your Shopify store, you must be certain to:
- Make sure you are targeting higher-ranking terms since they will have a greater volume of searches than more specific keywords.
- Be sure to focus on long-tail keywords, too, since they are likely to be utilized by buyers with high-purchase intent.
- Make sure your website is speedy to ensure that long load times don’t cause factors in drop-offs and lower rankings for search engines.
- Optimize your website’s images for search so that they are visible when you are in the image section.
- Utilize the SEO functions built into Shopify, such as creating URL structure and adding the meta title and description for each page, as well as the ALT text for every image
- Make your descriptions as detailed as you can when creating product descriptions since they will likely cover an array of relevant keywords.
- Connect all of the possible product or category pages on your website with one another.
4. Investment in community marketing
Often, the term “community marketing” is often confused with social media marketing. However, it is actually a technique where companies interact with their customers or potential customers through online groups and communities that are individuals who are passionate about a subject.
They could be found on Facebook groups, subreddits or Quora communities, community blogs, or anywhere else on the internet.
For instance, if you sell candles and candles, joining these groups can help you get your products noticed by customers quicker:
Through regular posting of relevant content that is useful to community members, You can also establish an excellent reputation for your brand. If you have a good reputation and trust you, you will increase sales!
Additionally, it’s virtually nothing and will generate an impressive amount of word-of-mouth traffic to the Shopify store.
5. Turn customers into a sales force with referrals
92% of customers believe in word-of-mouth referrals from relatives and friends. Simply put, having your customers bring you more customers is the most efficient Shopify advertising strategy.
A referral program is a process where customers earn reward points or store credit for the act of recommending your store to relatives or friends. They are reward points only when the customer interacts through your Shopify store through a sign-up or purchase.
Here’s a basic illustration of a referral campaign:
The benefit of this strategy of marketing is that it does not cost you a lot. In addition, it generates traffic to your site that is more likely to result in an order for your business.
Setting up a referral system for the Shopify store is fairly simple. There are many applications that will help you make everything work. The most widely utilized is ReferralCandy. The app allows you to manage everything from keeping track of how many referrals you have made to the conversions of referrals to rewards that are distributed and redemptions.
There are a few aspects you should consider in order for succeed in the field of referral marketing include:
- Know what could inspire your customers to recommend your business to other customers.
- Make sure you have a fantastic shopping experience and experience with products.
- Make the program simple to take part in
- Make sure you advertise your program effectively on all channels
6. Encourage user-generated content
The benefits of content created by users are twofold. The first is that you have authentic and original content that you don’t need to develop.
The second is that customers who create content promoting your brand are a different form of social proof and recommendation.
Content created by users helps to increase brand recognition to reach more customers and keeps you active on social media platforms.
Users can submit content in a variety of forms. This could be via videos that show how they’ve been using the product, thorough critiques on the social platforms, submissions to giveaways or contests, and even comments to your social media posts.
7. Start a Facebook store to promote your brand
Facebook is a great tool for more than marketing on social media. You could even let your Facebook fans purchase items from your shop, making use of the site. All you have to do is use Facebook’s Facebook shopping feature to integrate it into your online store.
This makes your entire catalog visible to the world on Facebook as well as helps you keep track of inventory.
There are a variety of advantages to the creation of a Facebook store. The most significant is that you do not rely only on on-site traffic to make sales. Share more useful material on Facebook and increase your fan base organically. You’ll be able to attract more customers to look through your catalog and purchase your products without redirecting visitors to your website.
In addition to enabling you to increase the number of customers you can reach, Facebook shop enables you to establish a stronger brand and enhance the brand’s visibility and reputation.
Don’t forget that Facebook will boast more than 2.6 billion active users by 2021. you do not want to be left out of the chance to influence their purchasing choice.
8. You can make your Instagram feed shoppable
Like Facebook, it is possible to establish an Instagram store too. That means Instagram users can buy using your catalog without making purchases on the platform.
All you have to do is create your account for business on Instagram, add the relevant information, and add a hyperlink to your Shopify store. After posting, join your Instagram handle with your Facebook page, then upload your catalog of products to your Facebook page, enable the shopping option, and you’re done!
You’re all set to begin using product tags in your videos and posts to allow them for sale in the Instagram store.
You can also include items from your catalog in the Instagram stories by choosing appropriate stickers from the tray. This will allow you to include your
Instagram is the platform we use for inspiration and visuals in every area of life. We spend more than 53 minutes a day on Instagram; we think this is a Shopify marketing technique you should not ignore!
9. Send Text Messages
with an open rate as high as 98 %, SMS marketing has become among the top efficient ways to communicate with businesses today.
The number of owners of mobile phones all over the world is growing as you read this and as our online shopping customers. People today prefer to receive transactional SMS messages because they are brief, clear, and send messages in the shortest amount of time.
They don’t even need to log in or connect to read the message.
Make sure that you’re efficient and wise with this system. Make sure to automate the cart-recovery efforts via SMS; however, ensure that your single-time promotions are scheduled in that they don’t “bother” the subscriber.
10. Get started leveraging the demand for quality content
76 % of B2C marketers are using content marketing to reach out to their targeted customers.
With the necessity to consume information prior to making a purchase growing by the minute and it’s high time for eCommerce marketers to focus on content-based marketing.
This is a strategy where you go beyond the description of the product to highlight the benefits of your product that are unique to your collection, the brand’s story, and how you’ll add value to the customer.
11. Start an irresistible loyalty program
Many companies believe that loyalty programs should be in place once they have a specific amount of customers in their base. It’s not required.
It is essential to put a loyalty program in place from the beginning to make sure that your customers aren’t able to leave your business. And even better, they come back to your business to make purchases.
A loyalty plan allows customers to earn rewards points or store credit every time they make a buy from you. The best part about rewards programs is they’re highly effective in bringing about frequent purchases. Indeed, as high up to 75% of consumers will choose brands that provide rewards over those that do not.
This is one method to ensure that you get consistent traffic to the Shopify store!
But, when you are creating your loyalty program, you must make sure that it’s not difficult or valuable for customers. They’ll immediately recognize programs that aren’t intended to benefit them.
12. Use Instagram Reels and TikToks
If you’ve been shunned from making videos, it’s now time to get right into it. Thanks to Instagram Reels or TikToks, there’s no have to spend a lot of money creating product videos, how-to guides, or even entertaining content to add to the content of your Shopify store.
Micro-videos can be made by using the native features of the two apps with ease. All you require is the smartphone, careful observation of the latest trends being followed by the public, and of course, clarity about the content you wish to share with your viewers.
13. Collect high-intent subscribers in a fun way
You’d like to learn more about your audience’s needs and what they want. However, asking the wrong questions won’t help. No one has time to fill out long questionnaires or elaborate on exactly what they need. They’d rather choose brands that seem to know what they want.
One way to encourage your readers to engage and also to sign up the subscribers you want to get is to host polls and quizzes.
After completing the questionnaire, they suggest items in line with the results to make the user feel valued and appreciated.
If you’re launching your new line, You can conduct polls on the Instagram account to encourage people to discuss and express their opinions on your merchandise.
You can even create specific lists using this strategy for marketing!
14. Design an Instagram filter to promote your brand.
Instagram filters are among the most frequently used features of the platform. From selfies on Stories and posts to Reels, IGTV videos, and many more, Everyone is making use of Instagram filters to improve the appearance and feel of the photos.
If you’re artistically inclined or can make presets, then you can create an individual Instagram filter and let users handle the marketing for you. The simple “created by” tag will help get the word out as more users utilize the filter, which will drive many more users to visit your account and, eventually, to your store!
15. Collaboration with other brands
The majority of brands believe that another business is a threat; however, you can cross-promote each other and connect with more customers through collaborations.
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