To enhance the user’s experience of searching simple and easier to navigate, Google created SERP features pages that provide users the answers to their questions without the need to go to an organic search result. However, while on-page SERP features to benefit users, they could make it difficult for marketers to be noticed in organic search results, even when they’re ranked at the top of the list.
Through this post, find out the definition of a SERP and the various features of a SERP, which can impact the way your business is perceived by the people you want to reach.
10 Most Important SERP Features
Here are the most frequent SERP features that are displayed in Google. They also significantly impact how people interact with the results of Google’s search.
1. Featured Snippets
Featured Snippets are boxes of large size that highlight a particular section of a website. Then, they display the section inside of the results.
The Featured Snippets are typically located at the top (below the advertisements).
However, Google has recently begun to mix featured snippets of content into its results. So, for instance, you can observe that the highlighted snippet takes over the usual #2 ranking spot.
Featured Snippets can have a major impact on organic click-through rate. Ahrefs found that the featured snippet is responsible for about 8 percent of the organic clicks.
2. Local SERP
Local SERPs show up whenever your search query implicitly connects to the location. For example, suppose you enter “restaurants,” “gas station,” and the title of a particular item sold in shops. In that case, Google will surface locations close to you that correspond to your search and then show exactly where you can locate these locations on maps.
3. Top and Bottom Ads
Google’s SERPs include two main Google ads slot advertising:
One is located at the highest point of the webpage (above those organic search results). Another is on the lower portion of the page.
Wordstream data indicates that the average CTR of a Google advertisement is around 3 %. Ads affect the organic CTR. However, they are less significant than the Featured Snippets.
4. Video Carousels
Video carousels are collections of results from videos (usually downloaded from YouTube) that appear in the search results.
Let’s look at an instance:
This was previously an unchanging set of 3 results. Today you can use the arrows to show additional videos (up to 10 in total).
Google doesn’t display results in a video for most query types.
Video carousels are important because they consume most of the SERP real space. They also appear in the middle or near on top. They are more likely to click them.
5. Image pack
Images are a collection of images usually displayed in a horizontal row of links. Clicking on them will lead you to the Google Images image search. They can be found in any natural position on the SERP.
6. Top Stories
Top stories bring people more information on major stories and breaking news.
Google offers a list of news stories related to the query, indicating the date of publication and by whom.
7. Knowledge card
This feature can be seen when Google provides a concise and precise answer to the question. It is usually displayed on the results’ first page when you do desktop searches.
8. Knowledge panel
This feature offers a complete answer to a specific query and provides the basics of information about a topic without the need to scroll through the results page. It is usually located at the top right of a SERP for desktop results and on mobile devices. However, as always, under AdWords.
9. People Also Ask (PAA)
People also ask (PAA) refers to the questions Google automatically creates based upon queries it believes to be related to your query.
It is important to note that the PAA Box questions can be linked to answers that users can select to read via Google SERPs. This will help users better grasp the question they were asked and not have to click on additional results.
The format usually begins with a list of 4 questions. However, it can also be expanded and offer quick answers similar to the featured snippets.
Related questions can also show up anywhere on a SERP. However, they tend to be on the first page, typically in the”Featured Snippet. Clicking on a related query’s result will redirect you to the site which provides the solution.
10. Sitelinks
Sitelinks are the special hyperlinks that Google includes under the site result.
Google shows these links to assist users in quickly accessing a specific site section. Most of the time, they appear on websites that Google accesses can comprehend its navigation systems.
For instance, if someone is looking for a bank, the links on the main URL of the bank could include shortcuts to pages such as”online banking portal, “online banking portal,” “find bank locations,” or “contact us.”
In addition to the additional links, your site could receive the Sitelinks Search Box. It can be powered by the internal search engine of your site if you implement the structured data properly.
The 5 Best SERP Trackers
1. Google Search Console: Google serp tool
Google Search Console is the free SEO toolset that every person operating a website should use.
Sitemaps can be submitted to Google to crawl, analyze the effectiveness of your keywords (which includes clicks and the rate of click-through from search results to your site) and keep track of all this in relation to your location and device use.
It’s also great to identify website issues, such as crawling on the site, speed, and speed of pages, security indexation, mobile user-friendliness, and even structured data.
It’s free. Since it’s directly from Google, it is possible to obtain the information directly from their source. Additionally, webmaster tools like submitting sitemaps and monitoring your mobile-friendliness website speed, speed of your site, and crawl problems are excellent tools for quality control and management.
2. SE Ranking
SE Ranking rank tracker tool, in addition to rank tracking you also get many other tools like Website audits, backlink monitoring, and checking. It also develops your marketing strategy.
One thing I like about the site is that in addition to Google ranking (obviously), You can also keep track of YouTube rankings and Bing, Yandex, and Yahoo. The company claims to host 300,000 users and is among the most powerful SEO tools.
They also monitor Google SERP features, such as the featured excerpt. The app even has the option to track SERPs on mobile devices. Additional features, such as website audit and backlink monitoring, are helpful if you need them. Support is generally responsive. There are tags and folders for organizing your keywords.
3. Surround Sound by Semrush
Surround Sound from Semrush is an exclusive Semrush SERP tracking tool that reveals information about more than your sites and rankings.
Instead, it allows you to analyze which pages are ranked for a specific keyword and how you can gain. For instance, “best SEO software” is “best SEO software.”
With this tool, you’ll be able to determine which websites are in one of the first 10, 20, or 30 positions of that keyword. It will also show the percentage of those sites that feature your brand’s name or hyperlink to your website. This gives you a metric for “visibility”–essentially, what percentage of the overall SERP mentions you and your brand.
4. MozPro
It’s important to know how you rank nationally and locally for specific keywords. Still, it’s certainly more useful to gain actionable information and insight into how you can enhance your performance. Moz Pro offers strategic advice for ranking higher, which is a significant benefit of the tool. It also analyzes your website’s code to discover problems with your site, which helps search engines better understand your site’s content and help you get higher rankings.
5. SERPWoo
The primary strength of SERPWoo is its extensive feature set. It allows SEOs can monitor individual keywords across various devices or search engines.
They can also examine the overall performance of certain websites and a combination of domain-related keywords. This is an excellent way to monitor your own rankings for keywords. However, it’s an excellent instrument for studying your competition.
SERPWoo offers access to a keyword search tool with advanced features to report SERP information. In addition, SERPWoo’s ORM (Online Reputation Management) system is a fantastic instrument for monitoring your company’s presence on SERPs.
Overall, SERPWoo might not be an easy-to-learn program, and its alerts system could be difficult to master. However, it’s still one of the most effective SERP tracking programs available.
Conclusion
Google is constantly updating its algorithm and search features in order to provide a better experience to users of its search feature.
Always keep an eye out for new features that are appearing on SERPs that are relevant to your searches.
Find ways to optimize your website to be displayed in search results which will draw attention to your business in the SERPs.
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