Advertising on Instagram has become one of the most popular social media promotion tactics. Every month, one in eight people in the world access the network, with 71% of users under the age of 35, and for a good reason: this platform is vibrant, interactive, and visually appealing.
For many businesses that want to use Instagram to the fullest but aren’t sure where to begin, the platform’s colossal size and visual focus might be intimidating. However, the most successful brands on Instagram put effort into what they post, try to tell a story, engage with their followers every day, and might even use professional external Instagram promotion services to optimize their marketing campaigns and up their follower count.
To make all of this easier, follow this list of tips so that your business can become one of those successful Instagram brands that, day by day, incessantly increase their clientele.
Regularly Provide Updates And Insights About Your Business
Instagram users aren’t simply looking for advertising content, but they like your brand and want to discover more about it; therefore, they follow it. For that reason, you need to fill this void: post about what your employees think about your brand and what they do, or go behind the scenes at your company and explain what makes you distinct. All of this makes your account more engaging and approachable than marketers who simply want customers to buy something after every post.
Along With Posts, Share Instagram Stories
Share Instagram stories in addition to regular posts. As Instagram stories have grown in popularity, and they allow you to stay at the top of the page all day, don’t limit your business to just simple Instagram posts. You may incorporate stories into your marketing in a variety of ways:
- Give updates to let folks know what they’re missing out on at an event.
- Allow other employees to be the brand’s “ambassadors for the day” by giving them access to the account.
- Post products on sale and product samples to show customers what you have to offer.
In the end, even the well-designed graphic announcing a weekend sale can boost Instagram engagement and be just as successful, if not more, than a static post.
Tag Partners And Local Brands
This is a simple approach that includes tagging local brands and companies with whom you work. Additionally, give shoutouts to your partners, vendors, and neighbors by tagging them in your account. If you buy your product from a nearby business, tag them as well, since not only will these accounts most likely tag you back in the future, but they can also share your post right now, allowing their followers to see your brand and follow you.
Follow People From Your Community
If you’re not following individuals in your community, you can’t expect to grow a significant following. So, begin by following a few additional local brands that you enjoy such as media outlets, local non-profits, media sources, and even public figures.
Then, begin following local hashtags. If your company is based in a certain city, for example, you can follow folks who like to post about the city. As a result, many of these accounts will most likely return the favor, allowing you to cultivate relationships while expanding your influence.
Add A Certain Number Of Hashtags
On Instagram, hashtags are how people find you, and this way, by using specific hashtags, you’re placing your brand closer to joining the community and contributing to the discourse. In addition, people look for information by following certain tags and searching hashtags.
Instagram is a hashtag-heavy platform, so posting them in abundance is fine. In fact, you can use more than 12 hashtags in a single post without witnessing a decline in interaction. However, if you don’t want a paragraph full of hashtags on your post, you can always put your relevant tags in a comment after you’ve posted.
Make Instagram-Only Offers
It is your responsibility to provide your customers with an explanation on why they should choose Instagram over any other social media platform to follow you.
For this reason, post exclusive content that they won’t find on Twitter or Facebook, as well as exclusive deals and promotions that are just available on this platform. This will offer you an easy opportunity to track your social media success rate, as you can count the number of redeemed offers in-store, which will be an indication of your Instagram conversion rate as well as the platform’s total value.
Final Thoughts
In the end, there is no right or wrong way to market your business on Instagram, but you must have a marketing strategy and plan in place so that when you do post anything on this app, you are making the most of it. Marketing on social media apps isn’t very difficult, but it is a lot of work if you aren’t using the right strategies.
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