For a small-sized ecommerce business aspiring to remain ahead of the competitors, you must make sure you’re using your company’s most effective marketing strategies. If your small-scale company is in search of an innovative strategy for marketing, podcasts can be a fantastic option. Flexible and effective, podcasting is a low-cost marketing technique that comes with a lot of benefits. Find out how you can use podcasts to boost your small company.
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What’s a podcast? Why should you be concerned?
Podcasts are a collection of voice recordings you upload onto the internet.
We also said a series of audio recordings since one can’t create a podcast. The word itself suggests an audio file is frequently uploaded.
They could be described as a form of personal or business radio.
It’s an MP3 file that is light and can be read and downloaded with any player without issue or Wi-Fi.
From a commercial perspective of a business, launching podcasts is an integral part of any inbound strategy.
If you’ve not been reading our blog post on the inbound approach to marketing E-commerce, it is important to be aware that it’s an approach that is non-invasive to draw customers. Instead, we employ an effective funnel to convert to achieve the final sale.
The basis of inbound marketing is a high-quality media creation, and that’s the reason podcasts are so important.
7 Ways Podcasting Can increase Your E-commerce sales
Imagine a podcast equivalent to a show on the radio on the internet. You can listen to episodes regularly, so long as you’re online via the internet.
This is why podcasting can help you expand the online presence of your business
1. Increase traffic to your website
Podcasts help increase the reach of your content and allow you to reach new viewers. It also aids in building a sense of familiarity with a broad range of people. Your fans would be able to subscribe and frequently listen to your podcast. If the audio series continues, they will probably continue to listen.
Furthermore, your audience members may also suggest your podcasts to friends. This could increase your audience’s reach and lead generation strategies.
2. Increase conversion rate
Podcasts are a single-way tool, but they could hugely impact the number of conversions you make. This is because most people who watch your podcasts are exactly like you.
As time passes, this increases build trust, allowing you to increase your conversions over time.
3. Increase sales
Based on Midroll that 61% of listeners who consume podcasts eventually purchase the products.
Developing relationships with your target audience could make your brand the top option. In particular, when they need the services, you provide.
Maintaining conversations and gaining more sales is simpler because you’ve got into the core of what they are interested in. The most appealing aspect of? You don’t have to do a pushy sales call.
4. Make yourself appear as an expert
Another reason to consider podcasting is to establish you as an authority in your area of expertise. It’s also among the most creative ways to promote your business.
Knowing what your target public wants to hear can help them feel confident in your work if you’re interested in a particular area.
Becoming informed about the latest trends and topics in your industry is an excellent way to demonstrate your knowledge to them.
5. Bring awareness to your business
People are always searching for subjects that appeal to them. Podcasting can be a way to help your company build a distinct voice for your brand.
By utilizing your blog posts, you will effortlessly showcase the uniqueness of your business. This lets you draw more people into your brand and increase sales targets.
6. Develop a relationship that is genuine with your target audience
Podcasting is also a way to establish more meaningful connections with your viewers. The listeners get the impression they’re speaking to the person who is on the podcast.
People are inclined to listen to podcasts because they feel they share something with the host and the name they portray.
In time, this can help increase trust and encourages people to associate with the company’s name. This may also result in higher conversion rates as consumers are more likely to purchase from someone they trust rather than an unknown source.
7. Keep your listeners engaged
The internet is full of many written articles. Audio provides them with a break from the monotony.
Audio content gives speakers the space needed to express their message with a sense of urgency. However, it is important to note that this is something written content does not typically provide. Thus, they need to keep their viewers entertained.
How to Use Podcasts for Brand Promotion
Here’s how:
Discuss the latest issues and current trends. Podcasts are an ideal way to talk about the latest news and topics that are hot with your readers. If a major news event is relevant to your field and your readers want to know more about the topic. Take to the stage and let your voice be heard.
Make yourself an industry expert. Cement your authority by hosting podcasts. If you’re knowledgeable enough on the subject to make a full series of podcasts lasting 15 or 30 minutes, You’re already an authority. However, since you’re offering your expertise at no cost to other listeners who will come to regard yourself as an expert.
It’s always a success.
Instead of thinking of the term “expert” as being someone who has spent fifty years working on something, think about an expert in terms of one who is more knowledgeable about a topic than the typical Joe.
It is possible to build confidence with your customers. There’s something more like a person when listening to someone else’s voice. Because you can sense the voice’s tone and tone of voice, that person typically is more authentic and genuine.
Use podcast directories as a new opportunity for exposure. Speaking personally, I’ve discovered a lot of brands because I’m searching in the directory of podcasts to find an exact topic. And I’m certainly not the only one. Several companies have realized that podcasts boost brand awareness.
Turn podcasts into blogs. You can convert your podcast into a blog post. You don’t have to write it down. Instead, you can post a transcript or podcast to your site.
Use podcasts for advertising to your current customers. Some people within your target audience would like to read your content but don’t find the time (or ability) to sit down and go through lengthy blog posts, watch videos or keep up to date with your social media platforms.
Alongside writing your blog post and creating an audio podcast that covers the same subject in an audible format. You could go through the blog post and make it into a podcast. There aren’t yet any rules for podcasts; however, there are some best ways to conduct yourself.
Best Ecommerce Podcast
- The Unofficial Shopify Podcast
- Ecommerce Fastlane
- Ecomm Swipe File
- Ecommerce Fuel
- The Amazing Seller with Scott Voelker
- The Marketing Automation Hustle
- Commerce Connect Podcast
- The Ecommerce Marketing Show
- Elevated Ecommerce
- 2x Ecommerce
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