NFTs are the Next Big Thing in Ecommerce

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    Many potential investors are wondering if the non-fungible tokens will be an opportunity or a bubble as they gain acceptance. The potential for NFTs are numerous examples from real-world and practical instances of this technology are crucial to determining their utility, sustainability, and the future.

    What is NFT ?

    An NFT is an electronic asset that lives fully in the digital realm. You cannot touch it; however, you have the right to possess it. An NFT could be any digital file, including an image or article, a song, or memes.

    NFT means ‘ Non-Fungible Token’. But what does it mean? First, it is important to understand what a “Fungible Token is. If we consider it a money item, the 100 dollar bill could be exchanged with five 20-dollar bills and hold the same value. This implies that a 100 dollar note is a finite token.

    Image source- Forbes

    If Banksy makes the 100 dollar bill, the bill is a unique item. Its value becomes more difficult to establish since it’s no longer just worth five 20-dollar bills. It means that a non-Fungible Token can’t be traded for something of a similar value. This also means that its value could increase or decrease shortly, depending on the situation, as with any investment.

    How businesses can create and sell NFTs

    With NFTs becoming more popular by the year 2021, there are a lot of advantages for any business or creator of digital art or products that explore the possibilities of NFTs. Of course, there is no requirement for every company to develop NFTs; however, If you’re a musician, visual artist, or game designer, you should think about creating or selling NFTs.

    If your company chooses to make NFTs, first they need become “minted.” For example, let’s say you’d like to offer the NFT version of an image you own. All you have to do is utilize an easy-to-use service like OpenSea, Rarible, or Mintbase to convert the photo into an NFT. Certain platforms that are members-only, such as SuperRare, are also able to help creators mint NFTs. To mint NFTs, you must pay the fee (typically to Ether), which can be higher than $1000.

    After a company has created an NFT, the next step is selling. Many of the platforms that let you make an NFT also function as marketplaces in which NFTs can be purchased and sold for sale, such as OpenSea, as well as super rare. You can list your asset at whatever you believe someone would be willing to pay and make an income in the ideal case. You can also code an NFT, which means that the original artist receives an income when the asset is used for reselling.

    How Does NFT Work in eCommerce?

    Image source- Medium

    NFT can be used in the field of eCommerce by assigning a certain attribute of a product or service to a specific digital token. The solution is then represented on the blockchain and may also identify the owner of the solution within and outside of the blockchain ecosystem.

    Proof of Ownership

    NFTs are evidence of ownership of specific assets. Although the specifics like copyright transfers could be contingent on the agreement between the seller and buyer of the NFT however, the transfer of ownership can be considered an essential element of all NFTs.

    It’s due to the fact that NFT’s properties cannot be altered at a distance or without having a record. That is why starting from the time the moment an NFT is created until the moment it’s transferred into the new owners; there is a visible and irrevocable list of transactions during the entire life of an NFT.

    Authenticated Record of Transactions

    As previously mentioned, the transactions that occur to verify an NFT prior to the transfer to its owner may be traced on the blockchain. This means that, typically, you will be able to follow the NFT back to where it came from. This gives everyone, particularly the buyer, a trusted method of determining whether an NFT and the background of its previous owners.

    Token of Exclusivity

    A further benefit of NFTs lies through their definition of exclusiveness. Instead of displaying authentic certificates by the creators to indicate how unique or exclusive the item might be, those who purchase certain NFTs of exclusive items may direct viewers to the digital signature.

    This exclusive token can make a huge difference to people who own an NFT’s object, like the trading card, digital artwork, or fashionable accessory to keep it. In this regard, NFTs can be a highly sought-after digital token for high-end websites, where customers are very particular about having an exclusive product.

    Claim for Virtual Property

    As eCommerce expands to include various kinds of properties, it is not completely controlled by tangible products. From software to custom-designed artwork, the market is now home to numerous virtual assets available to be traded or bought and traded among interested people.

    Because NFTs provide a novel method in assigning value for virtual properties, They can be used to aid in this area of eCommerce in an extremely efficient manner. eCommerce websites that want to sell specific items could make unique NFTs for themselves, and those that wish to sell various parts of ownership of an asset could also take the same option.

    What Type of eCommerce Websites Can Benefit from NFTs?

    While the current usage of NFTs is mostly limited to digital art and content, they can be beneficial in a wide range of products. Moreover, because of their simple transfers of ownership exclusiveness and access, NFTs can help different kinds of eCommerce companies.

    A few examples that can be cited in this regard are, but aren’t only limited to the following:

    Home Decor. 

    Decorate your home with items like original paintings or hand-crafted tapestries are often accompanied by an NFT. This could provide the owner with impressive evidence of ownership as well as the capability to sell the artwork later.


    Image source- Coindesk

    Artworks like paintings and sculptures can be considered to belong to NFT. In certain cases, the artwork may have multiple owners, which means that all stakeholders profit by sharing an artifact that is a sought-after artwork.


    Bespoke fashion also benefits from NFTs, in which each piece is sold with the brand’s unique digital signature. This is ideal for designs that are high-fashion. It can also work to attract young talents.

    Custom Software.

     A customized software solution or application by itself serves as evidence of ownership. However, if the providers offer their services exclusively via the internet and have an NFT in their offerings, it could add a second layer of protection to the software license. It could also be used to make sure that the software is distributed—software application or solution.

    Digital Collectibles. 

    As we’ve mentioned earlier, the solution is currently being utilized and remains the most popular use of NFTs. If digital collectibles, such as art pieces, are offered for sale on the internet, both fans and artists are able to consider that NFT as a document of authenticity.

    Subscription Services.

     Contacting your subscription service providers to inquire about complaints or inquiries can be a bit difficult. This is especially true if you are unable to locate your customer’s information in an array of emails. If the subscription is a unique NFT with distinctive digital signatures, you will be able to find the details and show evidence of the purchase.

    Online Auctions. 

    This includes tangible and digital items of all kinds. If a seller is on an auction website online, they may let their auctions open for bids instead of putting an unfixed price. The bidder with the highest price will be awarded an NFT together with the actual purchase and keep the digital token to serve as an omen of their purchase.

    Boost your local business with NFTs

    Image source-

    All of this is a possibility for small-scale firms to benefit from the present NFT popularity. Below are five ways you can utilize NFT technology to increase the size of your business and keep customers.

    1. Counterfeit-proof issuance of single-use promotional tools: coupons, discounts for promotions tickets for events, BOGO deals, etc. QR codes, also known as blockchain codes, function as non-copyable and tamper-proof discount assets that can be used in many different uses.
    2. Establishing a customer loyalty program: You could consider an electronic NFT reward card. When customers sign-up to receive it, they download the card onto their mobile device. Then, every time they go to your store, they look up their reward NFT code to earn loyalty points. Once you have reached certain levels, you can distribute discounts, rewards, or blockchain tokens used at the store.
    3. Cause-related marketing and charity support: NFTs were employed in order to raise money to empower Afghan women after an exodus from the country. U.S. exodus. The same program could be replicated at the city, town, or state level to encourage marketing based on geographic affinity or help local charitable organizations.
    4. Secure fundraising for expansion: In the event that your company is looking at opening a new office or expanding the site you have or website, an NFT campaign may be a cost-effective alternative to traditional bank loans. Imagine it as a secure Kickstarter crowdfunding campaign where the donors are aware of and monitor the amount of money they contribute, and it can only be released if certain you meet certain milestones as specified through smart contracts drafted prior to the launch end of the campaign.
    5. Gamification or sweepstakes types of promotions: These kinds of campaigns for marketing can be expensive to manage and generally only work for large businesses, such as McDonald’s franchises, which participate in Monopoly piece games, and Publishers Clearing House, which uses sweepstakes as marketing. With a bit of imagination, NFTs can offer the chance of engaging gamification marketing to small companies. For instance, an Chamber of Commerce could launch an online NFT Scavenger hunt that involves hundreds of local-owned businesses to bring customers to every area.


    The market for cryptocurrency or NFT art can revolutionize the entire creative field. However, the emergence of NFT art is only the beginning of something that will seem quaint to future generations. NFT art grows in popularity to be a solid and inclusive platform for selling digital art. We’re watching closely to see what comes next, and we’re hoping the tide shifts to the benefit of artists and business owners.

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