Methods to Purchase UPC Codes for Amazon (2021 Replace)


As an Amazon vendor, you need to already be aware of UPC codes and what they entail. Amazon requires sellers to have distinctive product codes (additionally referred to as UPC codes) to checklist their merchandise.

There is just one professional world producer of UPC codes: GS1. GS1 (World Normal 1) is a non-profit group that has set the worldwide customary for provide chain barcoding.

GS1 US is the group that gives UPC codes to US-based companies, however listed below are greater than 100 GS1 organizations all over the world. GS1 points distinctive prefixes to model house owners in order that they’ll create their very own distinctive barcodes with the prefix quantity given to them by GS1.

Hold studying for every part you must learn about Amazon’s UPC code insurance policies and purchase UPC codes for Amazon in 2020. 

Leap to a piece beneath:

1. What’s a GTIN?

2. What are UPC codes?

3. What are EAN Codes?

4. The place to Purchase Your UPC Codes

5. Steps to Shopping for a UPC Code

6. Amazon’s UPC Code Necessities


What’s a GTIN?

A GTIN is a World Commerce Merchandise Quantity that identifies particular person merchandise – to not be confused with an precise product barcode. GTINs are a mix of GS1 US-issued firm prefix numbers and a novel product quantity, plus a examine digit that helps to make sure the GTIN is created appropriately. 

GTINs could be encoded into several types of barcodes:

  1. UPCs (Distinctive Product Codes)
  2. EANs (European Article Numbers)

It’s vital to assign every product a novel GTIN, and you should be certain that each variation of an merchandise is assigned a globally distinctive quantity.

Have in mind, in most Amazon classes, sellers are required to make use of a separate UPC for multi-pack merchandise, they usually should additionally point out the ” merchandise bundle amount ” when itemizing multi-packs. Product bundles (aka Amazon product bundling) are composed of various merchandise (not multiples of the identical product) and every bundle requires its personal distinctive UPC (or EAN). For more information, take a look at Amazon’s Product Bundling Coverage and How Merchandise are Outlined.

A GTIN, together with a UPC code, can be utilized anyplace on the planet. GS1 is the one official world supplier of GS1 GTINs and EAN and UPC barcodes.


UPC codes


Amazon UPC Code

What are UPC Codes?

The UPC code was the unique format for product barcodes. There are two most important varieties of UPC codes: UPC-E and UPC-A. UPC-A is basically equivalent to UPC-E; nevertheless, UPC-E doesn’t embrace 0s. Meaning you’ll not really see the 0’s inside the barcode, solely inside the corresponding GTIN.

Amazon UPC Code

Amazon UPC code

UPC barcodes are at present the first barcodes used inside the US and Canada. Though different international locations can scan and skim UPC codes, most international locations exterior of the US and Canada use EANs.

When provide and demand in Europe, Asia, and Australia elevated, there was a necessity to differentiate every vendor by location. GS1 then started allocating particular prefixes for various GS1 member organizations.

Whereas sure prefixes establish the GS1 department the place the prefix was licensed, it doesn’t essentially specify the place that product was made. For instance, there’s a false impression that each one barcode prefixes on American-made merchandise will begin with a zero or one.

What are EAN Codes?

EAN or European Article Numbers (additionally referred to as Worldwide Article Numbers or IANs) are GS1-issued barcodes that embrace firm prefixes at first of the numeric GTIN. Two main types of EANs are widespread amongst Amazon sellers: EAN-13 and EAN-8, which encode a GTIN-13 and GTIN-8, respectively.

Like UPC codes, EANs don’t essentially establish the nation the place the product was made.

Amazon UPC code

Amazon UPC Codes

Additionally just like UPCs, the sort of EAN you employ is dependent upon varied components corresponding to product class and product distribution channel.

The place to Purchase UPC Codes for Amazon

Amazon requires each vendor to register a GTIN with every product itemizing out there on their market. Amazon sellers can both purchase legitimized UPC codes straight from GS1 or buy by a reseller.

There are numerous UPC and EAN resellers on the market who will attempt to promote replicated UPC codes to fulfill Amazon’s UPC code necessities. Many sellers buy their UPC codes from third-party web sites attributable to their cheaper costs — however utilizing resold Amazon UPC codes may cause extra hurt than good in the long term.

Should you don’t buy your UPC code from GS1 and buy an inexpensive replicated UPC code that doesn’t match the knowledge discovered within the GS1 database, Amazon can take away your itemizing and doubtlessly droop your vendor account.
From Amazon:

“We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database.”

As our in-house Amazon skilled David Cooley advises, “It’s important to stay up to date on Amazon’s policies around UPCs.”

The underside line – since GS1 is the creator of the GTIN system, they’re the one professional useful resource to examine barcode validity. 

If you’re shopping for a reseller’s UPC code off of a third-party web site, that UPC code was most likely initially assigned to a different firm. If these replicated UPC codes belong to a different firm, Amazon gained’t affiliate your organization together with your merchandise.

Methods to Purchase a UPC Code for Amazon

GS1 lays out 4 steps to purchasing your UPC code for Amazon.

Step 1: Decide if you can purchase a single GTIN or apply for a GS1 firm prefix

GS1 US gives two choices. For small corporations that solely promote a couple of merchandise, there’s a single World Commerce Merchandise Quantity (GTIN) choice now. This implies every UPC or barcode is barely $30 with no renewal payment. Nonetheless, for these companies that see their product traces rising over the subsequent few years, the Firm Prefix choice is likely to be finest.
The primary six to 9 digits of your barcode are your organization prefix. The corporate prefix is a novel identifier of the product’s producer. As a provider, your organization prefix will stay the identical on every barcode for your whole completely different merchandise. Every product that you just supply will then be assigned a novel product code that follows your organization prefix.

Amazon UPC Codes

Picture by Bar Code Graphics

Once more, be sure that your single GTIN or firm prefix could be traced again to what you are promoting by shopping for your prefix and Amazon UPC codes straight from GS1. To buy your UPC codes from GS1, you must fill out an software on their web site. 

Work out what number of barcodes you’ll want. What number of distinctive merchandise do you might have? Every mixture of measurement and shade variation wants its personal barcode. You need to use GS1’s barcode estimator to get a extra correct image. 

Subsequent, work out which pricing plan makes essentially the most sense for you. GS1 gives a wide range of pricing tiers primarily based on what number of completely different barcodes you intend to buy:

Step 2: Determine every product with a GTIN

The subsequent step is to assign your merchandise distinctive product numbers, aka GTINs

Your GTIN ought to be a mix of your organization prefix, a novel product quantity that you just assign, and a “check digit” that helps be sure that your GTIN is created appropriately.

On Amazon, UPC codes should at all times complete 11 digits, plus that “check digit.” Your “check digit” is calculated by GS1 primarily based on the earlier 11 digits of your barcode.

Step 3: Decide your barcode sort

The barcode sort you want is dependent upon the place your product will likely be bought or scanned. Merchandise scanned at a brick-and-mortar point-of-sale want completely different barcodes than merchandise scanned in a distribution heart or a warehouse.

  • Should you promote in each brick-and-mortar shops and on-line, you need to use the identical GTIN on-line and in bodily shops. 
  • Should you use Amazon FBA to satisfy your Amazon orders, Amazon requires that you just place UPC barcodes in your gadgets. FBA makes use of barcodes to trace stock all through the order success course of. 

As a result of we’re speaking about barcodes for Amazon, we’ll skip to the web and ecommerce retail retailer necessities. 

Step 4: Place barcode in your product

Final, however positively not least: put your barcode in your product! 

Should you haven’t packaged or designed your labels to your product, you possibly can receive a digital barcode file straight from GS1 to include it into the packaging and labeling of your product. 

Nearly all producers will likely be comfy with the concept of working with UPC codes and perceive incorporate them from a digital file. When you’ve got already packaged and labeled your merchandise, you possibly can order adhesive barcode labels to stay onto your product or packaging.

As an Amazon vendor, it’s vital to position your barcode in a spot that’s seen and scannable. 

Keep away from inserting your barcode on the sting of the bundle, and ensure there’s sufficient white house across the barcode so it’s scannable. Be sure that the barcodes you employ are printed clearly, sized appropriately, and match the knowledge on the GS1 database.

Amazon UPC Necessities

Amazon has
particular necessities for sellers in terms of UPC code placement. The better you make it for FBA warehouses to simply accept, course of, and monitor your stock, the higher arrange for fulfillment you’ll be.

Can Amazon’s Model Registry be Used as an Various to UPCs?

Beforehand, for those who enrolled your model in Amazon’s Model Registry, Amazon would give you a GCID (World Catalog Identifier) that you possibly can use because the distinctive identifier in your itemizing, rather than a UPC. 

However, as of April 17, 2018, GCIDs can now not be used rather than a UPC, EAN, JAN, or ISBN to create ASINs. In case your model has been accredited for the Model Registry program and also you don’t have UPCs, EANs, JANs, or ISBNs to your merchandise, apply for GTIN exemption.

On the lookout for an company to help you together with your Amazon promoting endeavors? Take a look at our Amazon company shopping for information to discover ways to select the suitable company for you – and why Tinuiti is likely to be that company.

Editor’s Be aware: This put up was initially printed in July 2016 and has been up to date for freshness, accuracy, and comprehensiveness.