Merchandise listed as Lightning Offers promote over 3X occasions greater.

What’s a Lightning Deal

Amazon Lightning Offers are promotional affords that run for a restricted period of time. Lightning Offers seem on the Amazon Offers web page (also called the Gold Field) and all through the web site, for between 4 and 12 hours.

Why arrange a Lightning Deal

Amazon Lightning Offers are nice for purchasers and on-line retailers alike. As an Amazon vendor, you profit from:

Elevated visibility

Lightning Offers are promoted all through and are emailed to signed up deal-hunters. This boosted visibility generates extra model consciousness, itemizing clicks, and buyer gross sales.

Price advantages

Lightning Offers are an economical solution to promote your merchandise and improve gross sales – particularly throughout peak intervals comparable to the vacations and Amazon Prime Day.

New prospects

Lightning Offers are exhibited to all Amazon guests, exposing you to new prospects who could not have discovered you by way of the natural search outcomes.

Decreased stock

Lightning Offers are a good way to maneuver extra inventory, slow-moving merchandise, and out-of-season objects – making method to your subsequent product strains and decreasing your FBA charges.

Improve natural rating

Lightning Offers also can increase your natural search consequence rating resulting from elevated clicks, gross sales, and buyer critiques.

Total, Lightning Offers are a sensible addition to your Amazon gross sales technique – and, they’re easy to arrange.

Find out how to arrange a Lightning Deal on Amazon

To arrange a Lightning Deal on Amazon, comply with these eight suggestions to make sure that your deal is authorised by Amazon and profitable with prospects.

Make your self eligible

First, it’s important to be eligible to supply offers on Amazon. Particularly, you have to:

  • Be a Skilled Vendor with an Amazon gross sales historical past;
  • Obtain a minimal of 5 vendor rankings per 30 days; and
  • Maintain an total 3.5-star score.

You possibly can enhance your Amazon suggestions score by offering exemplary customer support by means of fast responses, on-time deliveries, and quick product replacements.

Make your merchandise eligible

The product you need featured within the Lightning Deal should even be eligible. Particularly, it should:

  • Be listed as new, with as many variations as attainable
  • Have a minimal 3-star score, from rankings compliant with the buyer product critiques insurance policies
  • Not be restricted, offensive, embarrassing, or inappropriate

Make your achievement methodology eligible

Lightning Offers are solely obtainable for merchandise which are Prime-eligible in all areas. This requires utilizing both FBA or SFP.


Achievement by Amazon is Amazon’s end-to-end achievement service. FBA requires you to ship merchandise to Amazon’s achievement facilities, for Amazon to choose and ship orders to prospects. FBA is an efficient achievement answer for single-channel Amazon sellers with excessive order volumes and revenue margins.


Vendor Fulfilled Prime is an alternate Prime achievement possibility, the place you fulfill orders both in-house utilizing your individual operations, or utilizing an outsourced SFP achievement supplier. SFP is really helpful for multi-channel Amazon sellers of all sizes, and single-channel Amazon sellers with low order volumes, slow-moving inventory, or heavy objects.

Vital consideration: you have to have the ability to fulfill all the orders generated by this deal. If you happen to don’t have the capability to deal with an inflow of orders, outsource your achievement to FBA or an SFP achievement supplier who can deal with your gross sales quantity.

Create an attractive deal

The first consequence of your Lightning Deal is gross sales, which necessitates an attractive provide encouraging consumers to transform. Enhance the desirability of your deal by:

  • Providing a gorgeous low cost of not less than 20% off, compliant with Amazon’s pricing insurance policies
  • Rising the exclusivity of your deal by choosing a time frame of between 4 and 12 hours, and never repeating the identical offers usually
  • Selecting per week to your provide to run that balances buyer demand and the price of itemizing a Lightning Deal (e.g. Prime Day Offers might be dearer however generate extra gross sales)
  • Making certain that your deal can’t be discovered elsewhere

Bonus tip: It’s vital to do not forget that as soon as clicking on the deal, prospects are taken to your product web page. Be certain that your Amazon itemizing is correctly optimized with high-quality pictures, descriptive content material, and informative critiques to encourage conversions.

To create your deal, go to the Deal Dashboard, click on Create, and choose your merchandise. Clicking Superior Edit allows you to set the worth, amount, schedule, and variations earlier than clicking Submit

Guarantee your merchandise are in inventory

Maximize the success of your deal by making certain that you’ve got sufficient inventory to meet all orders. If you happen to’re a multi-channel vendor, we strongly suggest investing in stock administration software program to synchronize your stock throughout your gross sales channels – avoiding the reputational injury from overselling and under-delivering.

Notice: Amazon could cancel your deal ought to inventory ranges fall under your supposed amount within the seven days previous the deal.

Increase visibility

Amazon promotes your deal throughout their platform, however that doesn’t imply you may’t promote your Lightning Deal your self. Improve the amount of shoppers visiting your itemizing by means of:

Natural search consequence placement

Enhance your rating in Amazon’s natural search outcomes through the use of:

  • An Amazon key phrase instrument to determine the best key phrases to your listings
  • Descriptive itemizing titles and product descriptions
  • Excessive-quality pictures that precisely show your product

Amazon commercial

Run a Sponsored Product Advert to drive visitors to your deal and improve conversions.

Multi-channel visibility

Enhance your visibility on different gross sales channels, utilizing search engine marketing best-practices and quick delivery applications comparable to Walmart 2-day supply, to seize any internet buyers conducting worth comparisons.

Monitor your deal

As soon as submitted, you may view your deal’s standing within the Lightning Offers Dashboard. Statuses and actions required embrace:

Draft – an error has been made. Resolve the problems and resubmit. 

Underneath assessment – your deal is being reviewed by Amazon. 

Wants edits  – edits are required. Resolve the highlighted points and resubmit. 

Pending – your deal has handed the eligibility necessities and is awaiting scheduling. 

Authorised or Upcoming – your deal will go stay on the date and time talked about.

Suppressed – your deal doesn’t meet the eligibility necessities. Evaluation rapidly and make edits as quickly as attainable.

Finish your deal

If for any motive it’s essential to cancel your deal, do it as quickly as attainable, and with not less than 25 hours’ discover. This ensures that you just keep away from paying the deal’s payment, in addition to avoiding potential blacklisting from itemizing future offers.

To cancel, go to the Lightning Offers Dashboard All View > Cancel Deal

And eventually…

Sit again and benefit from the success of your Lightning Deal, because the orders fly in and your inventory flies out.