Amazon just lately introduced new dimension attributes for manufacturers promoting attire on Amazon.
Beforehand, sellers may enter freeform textual content for attire sizing data. Now, they’ll want to pick out values from a standardized checklist for dimension attributes like attire dimension, physique kind, and peak kind.
Right here’s the whole lot we all know concerning the replace to date.
What’s the Amazon attire dimension attribute replace?
Amazon is introducing new Attire Dimension Requirements to standardize dimension attributes throughout manufacturers and sellers based mostly on business requirements. Going ahead, sellers will solely have the ability to choose dimension values (“size_name”) from a standardized checklist when creating an attire itemizing.
The brand new attire dimension attributes will probably be rolled out in waves throughout product varieties.
Beginning August 31, 2020, Amazon launched new dimension attributes as optionally available in listings for Gown, Sweater, Coat, Shirt, Tunic, and Kurta product varieties. As of September 29, 2020, new dimension attributes for Pants, Shorts, Overalls, Socks, Underpants, Sweatshirt, and Pajamas product varieties can be found as optionally available in listings.
Amazon will full comparable roll-outs to different attire product varieties by way of the tip of 2020 and can start implementing these dimension attribute necessities in Q1 2021.
Standardized dimension values will allow prospects to view constant sizes throughout attire merchandise, thereby offering an enhanced browse and search expertise.
Why is Amazon making this transformation?
Amazon explains that standardized dimension values will provide a greater buyer expertise. Consumers can view constant sizes throughout merchandise, which creates an improved browse and search expertise.
As well as, duplicate and unclear sizes within the itemizing dropdowns can create a complicated expertise.
In line with Amazon, “products with clean sizes are discoverable via size-specific browse refinements and show better sales conversion compared to products with size defects.” Standardizing sizes in product listings will ideally assist sellers present higher data to their prospects and enhance gross sales.
How do the brand new dimension attributes work?
When sellers create or replace attire product listings, they’ll choose values for these two attributes:
- Goal Gender: Choose the gender for which the product is meant. Legitimate values: Male, Feminine, Unisex.
- Age Vary Description: Choose the age vary for which the product is meant. Legitimate values: Grownup, Massive Child, Little Child, Toddler, Toddler.
Subsequent, a particular set of values will populate based mostly in your choice.
After you fill out the fields for every particular person attire dimension attribute, the attributes will probably be mechanically mixed right into a customer-friendly format as soon as the required sizing data has been designated.
The mixed attributes will probably be displayed on the element web page. Listed below are some examples from the Attire Product Itemizing Expertise article in Vendor Central:
How this transformation impacts Amazon sellers
Sellers might want to start updating listings quickly, with Amazon implementing all the brand new attire dimension attributes in Q1, 2021.
Till then, the brand new attributes will probably be optionally available and seem alongside the present “size_name” attribute. Throughout the transition interval, sellers can use both the previous sizing attribute or the brand new standardized ones on attire listings.
After the transition interval, attire sizing data underneath the brand new attributes will override the previous attributes as the one one seen and legitimate for creating new product listings. As soon as Amazon begins implementing the brand new legitimate values, all new ASIN listings and updates on present ASINs should conform to the brand new attributes.
As for brand spanking new listings, Amazon explains:
“Seller contributions containing apparel size that does not follow the guidelines of the marketplace will be re-formatted to Amazon standard sizing. If a contribution is not visible due to an invalid apparel size, you will need to re-submit the contribution with a valid US apparel size to make the sizes visible.”
Whereas sellers have a couple of months earlier than the brand new sizing attributes are enforced, we suggest keeping track of the brand new product kind updates and making adjustments to their listings as wanted. That method, you’ll keep forward of the sport — and have one fewer factor to fret about within the first months of 2021.
For extra data, take a look at the complete Attire Dimension Requirements FAQ in Amazon Vendor Central.