How To Increase Sales on Amazon in 2022
Amazon has more than 40% of all online sales, which makes it an essential business platform for online businesses. So it’s not surprising that businesses on Amazon are seeking ways to boost their sales of Amazon.
Since the company’s launch, Amazon has continuously rewarded sellers who excel at selling. The hurdle to being successful on Amazon’s platform is quite high. After it’s been surpassed, However, the benefits could be awe-inspiring.
In this article, we’ll explore strategies to boost sales and also how to create a solid foundation in the Amazon store.
Table of Content
- 1 1. Do Keyword Research
- 2 2. Learn how Amazon’s algorithm functions
- 3 3. Make sure you optimize your Amazon listing
- 4 4. Target long-tail keywords
- 5 5. Utilize Research to Increase Sales on Amazon
- 6 6. Sell at the right price
- 7 7. Take help from Influencers
- 8 8. Split Test
- 9 9. Use Sponsored ads
- 10 10. Drive More Reviews
- 11 Related
1. Do Keyword Research
To do this correctly, It is essential to conduct keyword research and fill your page with effective keywords. This section is focused on the first piece of the one-two punch to increase search engine rankings. Search terms that are highly searched for and relevant to your products should be the first step that every Amazon seller should take.
For the best results, employ these strategies:
- Use the Search Bar’s Autocomplete Function
- Use a Keyword Research Tool
- Spy on Your Competitors
2. Learn how Amazon’s algorithm functions
Because Amazon operates as an engine for searching and provides outcomes to its users based on their searches and preferences, your company must know the algorithms behind Amazon. Otherwise, it’s impossible to devise a viable plan to boost sales.
Search: The algorithm that determines your product’s position in search results. Amazon’s search algorithm is based on various factors that relate to your product. These include its reviews and targeted keywords, such as category, price, and. Amazon is also monitoring vendor-related factors like shipping times and return rates.
Buy Box: This algorithm determines if your product will win or be removed from the Buy Box -The Buy Box is located on the right side of product listings and will make your company the default choice for users when they click “Add to Cart.” In this process, Amazon considers various aspects, such as your price review, shipping, and other methods.
3. Make sure you optimize your Amazon listing
In this article, we’ll talk about how you can optimize your Amazon listing of products, including the titles of your products, descriptions bullets, images, and the backend keywords.
First step: Optimize Your titles
The titles in the titles of your Amazon listings should reflect the product’s distinctive characteristics as well as your top keywords. In addition, Amazon Seller Central uploaded Style Guides to help sellers format their titles more effectively.
Step 2: optimizing product descriptions
In your Amazon product description, inform the buyers why they should make the purchase. Give a unique view of what people are looking for in the product and explain how it can improve their lives.
Write a short, concise description that includes some keywords you did not include as a title. But, make sure you create your product’s description for sales, not the search engine.
If your name is H1 text and your bullet points H2, you may think of your product’s title as H3. It can affect your rankings much smaller than your title and bullet points; however, increasing conversions is crucial. Therefore, you should include a clear call-to-action, e.g., Buy Now, Order Today.
In terms of format, Amazon allows for basic HTML to help make your description easier to understand. For example, it includes bold, and italics line breaks, quotes, and a page break.
Step 3: Optimize Amazon bullets points
In Amazon bulletins, you can highlight the benefits and features of your products. For instance, leather seats are an important characteristic, and the feeling of luxury is an advantage. In addition, the bullet points may include relevant keywords that aren’t used in the title.
You’ve got five bullets. Use the first three bullet points to emphasize your product’s key features. Then, utilize the 5th and 4th bullets to address frequently asked questions or overcome concerns that could cause an individual to choose not to buy your product.
Step 4: Optimizing images
Amazon will require that the image be at least 1,000 by 1,000 pixels. With the zoom feature, customers can move their cursor over images to make them larger. Images with a resolution larger than 2,000 pixels are suggested for greater granularity.
The principal image of your product should be limited to the product you’re selling (it must fill up 85 % of the space) with white background.
Amazon allows between 5 to 9 images for your listing, depending on the product and your category. The images you upload should be of high quality and high resolution and shot from various angles.
Step 5: Amazon backend keywords
Keywords for the backend in Amazon include “hidden” key terms that you could not integrate on the side that customers are using. For instance, if you offer dog accessories such as collars, you can add the most popular 50 or 100 dog breeds since most owners use search terms like “dog collar for Labrador” and so on.
Keywords from the Backend get indexed as the words you use in bullets or descriptions. This is a great spot to enter any terms competing with misspellings, long-tail searches, and commonly used terms in your field.
4. Target long-tail keywords
If you want to increase those sales through Amazon, it is essential to improve your product listings by using lengthy-tail keyword phrases.
What are the long-tail keywords?
- Keywords with three or four words
- Keywords that are specific to a user’s intention
- Keywords that have a lower volume of search, competition, and cost-per-click (CPC)
5. Utilize Research to Increase Sales on Amazon
You can do research in 2 ways :
- Automatic tools
1. Manual Method
If you’d prefer to do it yourself, Amazon is an excellent resource for carrying out some procedures. This requires two easy steps:
Step 1: Check The Best-Sellers List
Amazon provides a lot of assistance in analyzing products, which is by Amazon’s Top Sellers page. This is the first step because Amazon showcases all the best-selling items.
You can look up products by their categories and sub-categories. Then, look at the results to see what items are most popularly sold. This can assist in deciding on the right niche (perhaps in case you’re unsure which niche to choose).
Based on the selling information of a product, You can determine what items will appeal to your intended audience. Furthermore, you can look over the products related to it to get an idea of the areas where you can grow your business.
Choose items that aren’t priced too high or too low. In addition, having a smaller competition will also provide more chances to market the product.
Making a product idea is also possible through these methods:
- Amazon’s best-selling items
- Looking through the retail stores
- Amazon Basics
- Looking at a few items on Pinterest
- Explore Shopify’s shops on Shopify
- Looking at eBay’s trending list
- Looking through AliExpress’s Weekly Best-Sellers List
Once you’ve got an idea of the niche and the product you are considering, Check if the item is popular or not by the following methods:
- Google keyword planner
- Google trends
Step 2: See what your Competitors Are Doing
The third step is to study the strategies of your competitors to market the product you’ve chosen. Again, Amazon’s Top Sellers page lets you look at your main rivals.
You can look for their listings of products on their pages and their official website if available. The information will give you an idea of the most popular items to sell and the items that have received good reviews and reviews from customers.
In addition, you can also observe your competition outside of Amazon by entering the right search term in Google or any other search engine and then check if your results show up.
Additionally, you can buy the product from a rival (if it’s cost-effective for you) and determine the type of service they provide. It is always possible to learn the best methods from them and find ways to improve them when selling your own.
Things to keep in mind when going through product research
When you look over an item’s website in-depth, you’ll likely discover various new ideas. With thousands and thousands of items available, it’s easy to get lost. It is essential to know the exact thing you’re searching for.
If you are unsure, make sure to follow the following guidelines:
- First, find any product on Amazon’s Top Seller page since that’s sufficient to assist you in coming up with new ideas.
- Pay attention to the Most Often Bought Together and Customers Also Purchased sections as they offer greater data insight, and you could be looking to increase or boost the sale of inventory.
2. Automatic Method
It is certainly one of the most efficient methods of conducting product research. They will save you time and can be very useful.
Imagine scouring the bestseller lists, looking at the most popular items, then studying the criteria of the product and descriptions, photos, bullets, listings, and competitors can be extremely time-consuming and exhausting.
Furthermore, you’ll need to determine if there’s adequate demand to check if it will sell quickly. Additionally, is the product seasonal or only useful at times of celebration?
What is the refund or return rate, and how costly could it cost to send it? Are they looking to perform flawlessly for a long time? Do they require proper customer service?
You can do all of the above, or visit all websites and click on all possible products, enter all the weight, price, and other specifications that are previously mentioned, visit all competitors, and scroll up and down while scrolling through the various products going between tabs, and then spend many hours and still not develop a single product concept.
6. Sell at the right price
Given the level of competition on Amazon, pricing plays an enormous role in consumers purchasing decisions.
Consider the issue from a consumer’s perspective as we all wish to find the most affordable price. However, price is often the primary aspect if a buyer is considering your item against another.
This is particularly true when you’re competing with several sellers who are on the same page. If you’re selling the same item, buyers will usually select the item with the lowest price. The odds your company has a superior buyer feedback profile that makes someone choose your product is slim.
7. Take help from Influencers
When they research products, they typically seek reviews from reliable sources, such as influential social media users, industry experts, and celebrities who have used the product. In a study conducted on an extensive group of customers, 49% of respondents reported seeking advice and recommendations from influential people when deciding which products to purchase. However, an excellent way to boost the number of sales you sell on Amazon is to network with and make use of the services of prominent influencers within your field.
8. Split Test
Little details, like your title or the arrangement of your photos or bullet points, can significantly impact you.
Without conducting tests, it’s difficult to determine what’s working and what’s not.
Online business models allow you to test every aspect of your business. Titles, images pricing, subject lines for emails… you must constantly be testing and enhancing and determining the best practices and what doesn’t.
To conduct a split test (also referred to as AB testing), You can run two identical variations of the exact item (say an online site or Amazon following-up mailer) with only one factor.
If there’s a noticeable distinction in the results of those two options, put it down to the change in the variable.
9. Use Sponsored ads
Like many other channels, you’ll succeed more on Amazon when you’re willing to pay. Creating sponsored advertisements for products on Amazon will help increase your brand’s visibility over your competition. Here’s how:
You select the products you’d like to promote, the amount you’re willing to spend per click for each ad, and any keywords you’d like to link to your product.
Amazon will make ads displayed in prominent locations, such as on the top page in the shopper’s search results or at the end of a detail page.
In this instance, it may be worthwhile to invest in the use of automated repricing software to modify your prices and remain ahead of your competitors.
Although it’s more common to fail by pricing your products overly high, the other way around could also be true.
It is not a good idea to offer your items at a price that is too low. Many sellers sell their products at a lower cost than their competitors even though they could achieve the same amount of sales (and more money) by increasing the price a bit.
10. Drive More Reviews
The process of getting a large number of positive customer reviews and having these reviews accessible to buyers who might be interested in an excellent method to increase confidence in your business and consequently boost sales through Amazon. To achieve this, you’ll need an effective strategy to encourage many customers who leave genuine and useful reviews on your product’s page.
If you attempt to alter the reviews’ tone excessively, reviewers appear to be sloppy. Try to gather a lot of reviews, so prospective clients get a complete and exact picture of your services.
- Follow up with your customers via email. When you’ve received a confirmation that your product has been delivered to the intended recipient, follow up via email to ask whether they’d like to leave a review of it on your Amazon page for listings. Make sure you let the buyer know how valuable their review is to your company.
- Include a note inside the product box. Include an unwritten note in your package to thank customers for their support and invite them to write reviews about products on your Amazon website listing. This is a simple move, yet you’ll notice that people are very responsive to notes written by hand.
- Inform people via social media. You can often invite your followers on social media to rate your product on Amazon. Don’t give any incentive, but simply provide the reasons why reviews are important and the reason you’re seeking assistance. Transparency is the only way to make this method successful, so make sure you’re transparent and honest with your customers.