Inbound marketing is a powerful method you can employ to increase your company’s growth. It can help you build long-lasting relationships with customers by bringing them to your brand using SEO, content marketing, video marketing, and other social media strategies.
Instead of advertising brands to customers, inbound marketing is a strategy for seeking to convince the customer to come to you. Inbound marketing in e-commerce is broken down into four steps: draw to convert, close, and then delight. One of its advantages of it is due to its “pull power.” This can be accomplished through publishing content that has value, personalizing your social media accounts, including web copy, and also experimenting with various techniques, which we’ll explore further down.
Table of Contents
- 1 What is Inbound Marketing?
- 2 Differences between inbound and outbound marketing
- 3 The benefits of inbound marketing
- 4 Inbound marketing strategies
What is Inbound Marketing?
Inbound marketing is an effective method of creating content that meets the demands of your targeted customers and builds long-lasting customer relations.
Inbound marketing is all about: offering solutions to the problems your targeted audiences are looking for.
The solutions are available in the form of content on every platform designed to reach out to potential buyers at various phases of the buying process.
Differences between inbound and outbound marketing
Outbound marketing is based on purchasing ads, mailing lists, and maximizing exposure and awareness of the brand to get people to buy your item.
On the other hand, Inbound marketing focuses on bringing audiences to their websites with engaging content that aligns with their interests, increasing awareness and engagement, and encouraging the audience until they become converts.
Instead of blindly advertising to a vast audience that might not want your service or are open to your message, Inbound marketing draws customers to your business because you’re targeting people who are interested in or actively seeking your products or services.
Another major distinction between outbound and inbound is that, while outbound marketing employs inbound marketing, both online and offline strategies, Inbound marketing focuses on the internet.
Let’s admit it. Nobody likes seeing commercials pop into the middle of their favorite television show, And inbox filled with emails from companies they haven’t subscribed to.
The mass-marketing techniques of the past have become less effective. Customers now want to decide for themselves what product to buy, whom to purchase from, and if they’d like to be advertised to or not.
This is precisely why companies are taking on inbound marketing.
It is a marketing method focused on attracting potential visitors and customers instead of causing them to be interrupted by unwelcome promotional offers and content.
Instead of throwing the product into people’s faces, create content that can answer their questions and resolves their issues.
If it’s time for you to purchase, they will arrive at your door.
The benefits of inbound marketing
While the results of inbound marketing could appear less “in your face” than other marketing techniques, they’re more beneficial to your company over the long term.
Here are a few of the benefits of marketing through inbound:
1. Cost reduction
As well as being ineffective today, mass marketing can be costly and dangerous.
It’s similar to putting all your eggs into one basket. Or shoot an (expensive) archer in the dark, hoping it hits the desired target.
With a less expensive spending plan and a more targeted investment for inbound marketing, you will save money and enjoy more ROI over time.
2. More trust and more credibility
When you let customers investigate themselves and come across you on their own, it makes you appear more reliable than a billboard that shouts, “Buy this now!”
Furthermore, approximately 90% of shoppers conduct online research before purchasing.
Inbound marketing strategies like making useful content and using social proof can reduce the risk customers are likely to associate with your company.
3. Quality Leads and Traffic
Inbound marketing isn’t only about creating awareness of your brand. It’s about bringing in the right type of traffic and leads. By taking a more specific and informed approach, you’ll be able to attract leads more inclined to purchase your services.
4. The opportunity to grow and develop
Engaging with customers via social media and monitoring their conversations, their questions, and feedback can help you know how you can enhance your services and products.
Inbound marketing strategies
1. Optimize your website for organic search
SEO is a method to drive traffic organically to a company website, starting with your website’s primary landing pages. If the landing pages are loaded with the terms that potential buyers use to find your products or services, your site may rank higher on search results for platforms such as Google (the most popular web search engine) and Bing (the second-placed). Therefore, in addition to optimizing keywords, you should ensure that your website’s webpages are tagged with relevant keywords and that the site is filled with metadata terms relevant to the audience you want to reach.
2. User-generated content.
In particular, reviews and ratings. If you’ve ever tried searching for a product on the internet, you’ve probably read reviews before buying. Reviewing your website provides two advantages:
- First, it could boost your organic search engine rank.
- It draws customers to your website and boosts their confidence when they purchase your products.
If you’re not currently showing reviews from customers on your website If you don’t, you must start. It’s a simple change that will significantly improve your online store’s conversion rate and customer satisfaction.
3. Catalog optimization
Catalog optimization is about optimizing, analyzing, and streamlining your catalog to increase the amount of money you earn.
If you have an online store, you must constantly be analyzing every product you sell and figuring out what items are selling and what aren’t and what you could do to enhance. Then, sort your items by the conversion rate and web traffic.
The first step is to look at your most popular products since they will have high conversions, high traffic, and high sellers. Then, take a second look at the products with high conversion, but have less traffic. They require more advertising to attract customers. When you’ve done this, they can increase the number of customers visiting your store.
For products that receive significant traffic, but have lower conversions, explore the content pages of your product and make it more user-friendly to help close sales. Take a look at the products that have low conversions and minimal traffic. They are not worth your time and must be taken off your site.
4. Social media.
Social media plays an important part in your strategy for inbound.
The same ideas are more relevant for eCommerce as influential marketing will greatly increase your brand’s reach. Alongside putting worldwide social icons on your website and offering incentives for social shares, think about creating flexible guidelines for your content to ensure your brand’s image is accurate regardless of the medium.
5. Paid media.
Paid media strategies may include:
- Paid search ads.
- Advertising on display.
- Social media marketing.
Pay-per-click advertising is a great method of attracting new buyers as those who click on an advertisement usually have a high desire to purchase. Social media and display advertising tend to focus on growing the reach of brands.
6. Create amazing content
Customers can be introduced to your brand by offering useful content (like blog posts, podcasts, or online videos) that bridges their preferences and the products or services you provide. For example, many professionals in the field of content marketing maintain blogs that address issues relevant to their customers and relevant to their business. Visitors find these blog posts through internet searches, particularly if the articles are designed to address any questions a potential client may have. Of course, the ideal scenario is for users to read one or more blog posts and then remain on the website, where they will see all the great things the company offers.
7. Landing Pages
Landing pages are crucial when you are trying to gather data or generate leads for your company. They are typically more effective when discussing B2B firms and can serve as an excellent insider advertising strategy. However, even for B2C businesses landing pages could display the most recent news, updates to products, or even upcoming changes.
Pages with appealing call-to-action buttons are often a game-changer when implemented correctly.
8. Push Notifications
The push notifications are also targeted specifically at consumers. On average, people spend between 3 and 4 hours per day on their phones. What better way to reach users there? If you’ve got an application that is mobile-friendly for your store, you could notify them via push messages about the latest deals and new content, the best offers, seasonal content, etc. The possibilities are endless.
Furthermore, because these notifications are interactive, you can attract users much faster. Make sure you don’t bombard the user with various push notifications. Multiple notifications for the same brand could be annoying and cause you to lose customers to competitors.