Important dates for Amazon Sellers in 2021

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    Important dates for Amazon Sellers – The Amazon seller who sells FBA products should have a calendar. This calendar includes important dates, holidays, inventory deadlines, and links to resources that will help you prepare for major events such as Prime Day, Thanksgiving, Black Friday, etc. Bookmark this page to return every month to plan promotions and key events in advance. This resource will help you know when to submit inventory for Prime Day, when Black Friday promotions are starting, and when to check your IPI score. You can gain an advantage over your competitors by staying organized and taking proactive steps to make your Amazon selling journey easier.

    Important dates for Amazon Sellers


    January 01 – The New Year

    Action Item:

    Be prepared for holiday sales and returns.

    February 12 – Chinese New Year
    February 14 – Valentine’s Day
    February 15 – President’s Day

    Action Item:

    It’s time to review your IPI Score
    Launch Valentine’s Day Sales: Prepare and Launch
    Get ready for Easter, St. Patrick’s Day and other spring promotions.

    March 17 – St. Patrick’s Day
    March 20 – Spring begins
    March 29 – Prime Exclusive Discount Sourcing begins on this date and ends two weeks before the event.

    Action Item :

    Promos for spring and St. Patrick’s Day
    Get ready for Easter
    Prime Day Preparation Time

    April 12 – Easter Sunday
    April 15 – US tax Day
    April 16 – Deadline for Lightning Deals in the USA and Canada
    April 16 – Prime member promotions end in the USA, Canada and Mexico
    April 23 – Prime member promotions end in the UK (Germany, France, Italy), Spain, Japan and Australia
    April 23 – Last day to submit Lightning Deals in Australia, France, Germany, Spain, Italy, Spain and the UK

    Action Item :

    Promos for Father’s Day and Mother’s Day are now available
    Optimize your listing for Prime Day

    May 1-5 – Labor Day in China
    May 4-6 – Sellers Summit (conference)
    May 10 – Mother’s Day
    May 28 – Last day to submit coupons in USA Canada, Mexico UK, Germany France, Italy Spain, Japan, India, Australia
    May 31 – US Memorial Day
    May 30 – June 13  – FBA inventory cut-off dates for sellers.  To ensure that your products are available for Prime Day shoppers, you should have your inventory at fulfilment centers by this date.

    Action Item :

    Time to review your IPI
    Plan Prime Day Promotions
    Summer sale


    June 9-10 – White Label Expo

    June 20 – Father’s Day

    June 21 – Summer starts

    Action Item :

    Summer Sale and Father’s Day Launch
    Last-minute preparations for Prime Day

    Important dates for Amazon Sellers in 2021
    Photo by Kerde Severin on

    July 4, U.S. Independence Day
    July 13 – Prosper show
    July 16-18 – SellerCon Conference (conference).
    TBD – Prime Day

    Action Item :

    Check out Prime Day results to see where improvements could be made
    Back to School Promotions

    Back-to school and the start of autumn shopping season

    Action Item :

    Time to review your IPI

    September 1-3 – Amazon Accelerate
    September 6 – Labor Day
    September 22 – Fall Begins

    Action Item :

    Get ready for Halloween promotions
    Send Lightning Deals by Mid September to Black Friday
    Optimize your listing for Q4

    Oct 15-Nov 4 – Canton Fair (China)
    Oct 31 – Last day for inventory orders before Chinese New Year
    Oct 31 – Halloween

    Action Item :

    Make sure to schedule your holiday inventory shipment well in advance
    Black Friday, Cyber Monday and Thanksgiving promotions

    Nov 6 – Last day for Black Friday and Cyber Monday inventory submissions
    Nov 26 – U.S. Thanksgiving
    Nov – Black Friday
    Nov – Cyber Monday

    Things to Do:

    Time to review your IPI score
    You must ensure that inventory is received by November 6th to be eligible for Black Friday & Cyber Tuesday promotions

    Dec 1 – Last day to order inventory from Amazon for Christmas shopping
    Dec 10-18 – Hanukkah
    Dec 17 – Last day for Amazon to receive inventory for 2021
    Dec 24 – Christmas Eve
    Dec 25 – Christmas
    Dec 26 – Boxing Day
    Dec 31 – New Years Eve

    Things to Do:

    Get Christmas inventory by December 1.
    Get Inventory for the New Year in December 17

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