How to Use TikTok: The Ultimate Guide For Business in 2022

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    How to Use TikTok 2022: The Ultimate Guide For Business

    TikTok is hugely popular and is gaining more viewers and users every day. The videos uploaded on TikTok influence popular culture and can help launch the careers of creators. So, if you’re trying to develop your brand or expand your company, it’s obvious to use the platform. However, if you’re in a position where you’ve none of the answers to where you can begin, do not fret. We’ve got you covered. This article will go over all you should know about TikTok to conduct business.

    How to use TikTok to make money

    Find your niche

    how to use tiktok to make videos

    Earning money with TikTok will be much easier when you focus on specific areas instead of posting a wide range of material. Therefore, start with “determining the niche you want to grow in,” Jones says.

    Let the market direct you if you’re considering using TikTok to help promote another gig and industry. If you’re hoping to get sponsorships, consider the kind of audience you’d like to draw.

    Explore the subject and connect with the people who live there. Then, find TikTok for accounts and videos on the subject, Rietdyk suggests, after which “like” and comment on the content.

    Engaging, “you’re training TikTok to show you the kind of content that interests you,” she adds. After that, the platform will begin showing you content similar to yours. When you begin posting content, TikTok is likely to show your content to a targeted group of users.

    Be authentic

    In the same vein, make sure you are yourself. “Don’t be fake,” Rietdyk advises, noting to the point that “TikTokers can tell if you’re doing something just for a ‘like.'”

    In the case of sponsored content, only endorse the products “you genuinely use and love,” Jones says. She has said she wouldn’t accept agreements with companies that don’t fit those criteria.

    Jones says that if you advertise too many products, “your audience will get annoyed and feel like they’re being used.”

    Partner with a brand

    Partner with a brand

    The content that is sponsored available on TikTok can be defined as content that you get something worth your time. This is the aim, right? So, for instance, a company could pay you to make a TikTok video that explains how wonderful the scent of their candles is made from soy, or even an opportunity to skydive for free as a reward for posting about it. (Though we don’t recommend taking any skydiving deals for free).

    Brands are extremely keen to enter into such partnerships that are paid. An analysis of influencer marketing discovered that in December of 2019, 16 percent of U.S. marketers were planning to utilize TikTok for influencer-related campaigns. In March 2021, that figure was up to 68 percent. This means that the influencer market is growing on the platform.

    According to the study by eMarketer, the companies are looking to collaborate with individuals with a loyal following who are familiar with them and trust them, especially when it comes to the COVID-19 pandemic and the current social justice movement.

    Enjoy the process

    “If your only intent for starting TikTok is to make money, then you’re probably not going to succeed,” Jones states.

    Like any other online presence on social networks, as she suggests serving your customers is your number. One priority. “That’s when people will be attracted and want to follow you,”

    Collab with an influencer

    how to use tiktok
    Collab with an influencer

    This is the opposite of the first method. If you’re a reputable company looking to increase your presence (and earn money) through TikTok, Reach out to an influencer whose content aligns with your company’s brand.

    In this research conducted by Tomoson that every dollar invested in influencer marketing earned an average of $6.50 for businesses, with one-third of the people having a profit of $20. Furthermore, half of the marketers believe the customers they gained from influencer marketing are more valuable than those sourced via other channels, such as email marketing or organic searches.

    Get TikTok Creator Fund

    Get TikTok’s, Creator Fund

    The app-sanctioned, money-making method that we discussed earlier. On the 22nd of July, 2020, TikTok unveiled their brand new Creator Fund, pledging to donate $200 million U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”

    The world and the internet ate the news, and just one week later, they revealed that the fund would increase to $1 billion U.S. by 2023. How do you gain access to that cash-rich creator? The app comes with some boxes that you must check before you can submit an application:

    You must be anywhere in one of the following countries: U.S., UK, France, Germany, Spain, or Italy

    • At a minimum, 18 years old
    • A minimum of 10,000 followers.
    • You must have at the very least 100,000 video views within the last 30 days.

    The benefit of having a TikTok business account

    Made specifically for companies and brands, TikTok business accounts are packed with features that will aid in optimizing the content you share. When you enable TikTok for business accounts, you’ll receive:

    • You have the option of joining forces in partnership with TikTok influencers.
    • The ability to run ads paid for.
    • Real-time monitoring of performance.
    • Analytics to detect the trends that are evident in your material.
    • Option to direct visitors to other websites.

    How to set up a TikTok business account  

    The best feature of TikTok is that it is the only way you’ll require your phone. This is also the case when you’re trying to set up an account for businesses. This is all you have to do:

    • Install TikTok through the App Store.
    • Log in or sign-up for an account.
    • Click the Me tab at the lower right.
    • Go through … > > Manage Account > Change into a Business Account.
    • Below the Business option, tap Next.

    TikTok can then ask you some questions regarding your business. Simply select the most appropriate answers and then follow the prompts for setting up.

    how to use tiktok
    How to set up a TikTok business account  

    How to Post on TikTok

    1. Make sure you’ve set up your phone, & choose the special effects.

    Tap the middle tab to go into camera mode. To tilt the camera in the direction of the left, click the Flip icon located in the upper right. On the right-hand left, there are icons to use for:

    • Speed Allows the recording of your videos in slow motion or speeds up.
    • Beauty It is an A.R. filter that hides blemishes and smooths your skin.
    • Filters allow the user to change the color filters on the camera.
    • Timers: It lets you create an auto-recording countdown when you intend to film hands-free.

    2. Add Music

    Add Music

    In the upper-right corner of the camera’s display, You’ll also be able to see music notes that have “Add a Sound” next to them. Click this to select the music overlay or sound effect you’d like to use.

    On the left side part of your camera, you’ll notice an Effects icon to the right and an upload button on the left if you wish to upload your videos outside of the application.

    When you press the effects button, you’ll get an enormous array of A.R. filters as well as other effects that can enhance the appearance of your face or even your surroundings. You can also select the video overlay-styled filters here.

    In the black bar below your camera’s name, it is possible to adjust the duration of your video. You can also press Photo Template to create a slideshow of photos instead of videos.

    3. Record the video.

    Record the video

    Once you’re all set, then click and hold on the record button. You may record your video in one go or split it into smaller fragments.

    If you’d like to include various shots into the same video or to create it in segments, just press the recording button on each section, release it, and release it until you’re ready to shoot your next shot.

    4. Edit your video & add a caption 

    Once you’ve recorded footage, it’s possible to be able to apply an audio overlay, filters, or other simple effects. You can also apply text overlays and stickers to the videos.

    Once you’re finished, click Next. The page will open where you can create hashtags relevant to your caption and handle accounts of other accounts.

    5. Take part in a contest.

    As with many other platforms on social media, it’s possible to often come across videos that have hashtags that refer to “challenges.” A challenge occurs when a video of an individual, business, or even a person asks users to record themselves doing an unusual thing — such as flipping the lid off of the Chipotle for-go container without hands. Participants film themselves doing the task and then hashtag the challenge’s name in their captions for their posts.

    How to Create TikTok Live Photos

    TikTok Live Photos gives users the option of saving their favorite video to their phone’s home screen or screen to lock. To make use of this option, you’ll have to download TikTok’s Wall Picture app. Once it’s installed, it will allow you to choose the live Photo feature in the Share icon selections. To save a movie on your phone’s home screen and lock screen, simply tap on the Life Photo icon.

    How to Share Videos as gifs on TikTok

    To upload the videos in GIFs on TikTok, Find the video, then tap to share it. Then move to the left side to find a GIF button. Press to activate the GIF option, and you’ll then be given the possibility of trimming the video. After trimming the video, you can tap the Generate button to generate your GIF and select the method you’d prefer to send it (dependent on the apps you’ve installed on your phone).

    How to use tiktok without an account ?

    Watch TikTok videos on your Desktop without logging in

    1. Go to
    2. Choose “For You On the left sidebar.
    3. Watch videos without having to sign in to an account.

    Tip: Use the up and down arrows on your keyboards to skip through videos or play them back. Press “M” to turn off or mute videos.

    How to use tiktok for free

    The TikTok application is completely free. Anyone can download the application and access videos on TikTok as well as their own account where they can make personal videos.

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