Different types of Amazon badges & How to Get them in 2023
Amazon badges are an essential part of the online shopping experience. These badges are small images that appear next to product listings and provide valuable information to customers about a product’s quality, popularity, and value. With so many products available on Amazon, these badges can make a big difference in attracting customers and increasing sales.
This article will provide an overview of the different types of Amazon badges and how you can get them for your products. From Bestseller to Climate Pledge Friendly badges, we’ll explain what each badge means, how products qualify, and the benefits of having them on your products.
Best Seller Badge
Best Seller badges are awarded to products that sell the most within a particular category or subcategory. These badges are updated hourly, so it’s an excellent opportunity for sellers to increase their product’s visibility and attract more customers.
How to get the Amazon Best Seller badge?
- Consistent sales over an extended period
- High ratings and positive customer reviews
- Low return rates and customer complaints
- Competitive pricing compared to similar products in the category
Benefits: Having a Best Seller badge on your product can lead to several benefits, including:
- Increased visibility and credibility among customers
- Higher chances of appearing in search results
- Boost in sales due to increased customer trust
- Competitive advantage over similar products that do not have the badge
Amazon’s Choice Badges
Amazon’s Choice badges are an endorsement given to products that Amazon considers highly rated, well-priced, and available for immediate shipping. These badges are displayed on the product page and in search results, indicating that Amazon recommends this product to customers. The selection of products for Amazon’s Choice badges is based on various factors, including customer reviews, pricing, and product availability.
How to get an amazon choice badge?
- Be available for purchase on Amazon.
- Have a rating of 4 stars or higher
- Have a competitive price
- Be in stock and available for immediate shipping
- Have positive customer reviews
Benefits of having the Amazon’s Choice badge on your products:
- Increased visibility: The Amazon’s Choice badge helps your product stand out, increasing its visibility to potential customers.
- Improved credibility: The badge is an endorsement from Amazon, which can boost your product’s credibility and trustworthiness in customers’ eyes.
- Increased sales: Increased visibility and credibility can lead to more sales for your product.
- Better search ranking: Products with the Amazon’s Choice badge often have better search rankings, which can lead to more organic traffic and sales.
- Better conversion rates: Customers may be more likely to purchase a product with the Amazon’s Choice badge due to the increased credibility and trustworthiness, leading to higher conversion rates.
- Increased customer trust: The Amazon’s Choice badge helps customers feel more confident in their purchasing decisions, increasing their trust in your brand and leading to repeat business.
Prime Badge
The Prime badge on Amazon signifies that a product is eligible for Prime shipping, which means that it can be delivered to customers within two days or less. In addition, it’s an indication that the product is shipped from an Amazon fulfillment center and meets Amazon’s high standards for fast and reliable delivery.
How to get a Prime badge?
- Must be eligible for Amazon Prime’s two-day shipping program
- Must have high seller performance metrics and low cancellation rates
- Must meet Amazon’s packaging and labeling requirements
- Must be fulfilled by Amazon
Benefits of having the Prime badge on your products:
- Increased visibility and searchability for Prime members
- Higher chance of winning the Buy Box, which can lead to increased sales
- Improved customer trust and confidence due to Amazon’s reputation for fast and reliable shipping
- Ability to compete with other Prime-eligible products on Amazon
New and Sponsored Badges
New and Sponsored badges are two separate badges on Amazon that can appear on product listings. The New badge is a temporary badge that appears on new products for a limited time. It indicates to customers that the product is newly released and may not have many reviews yet. On the other hand, the Sponsored badge is a paid badge that appears on product listings for products sponsored by a brand or seller.
How products qualify for these badges:
• New Badge: Products automatically receive the New badge if they meet the following criteria:
- Released within the last 30 days
- Available to all customers
- In new condition
• Sponsored Badge: Products qualify for the Sponsored badge if the brand or seller pays for sponsored product advertising.
Benefits of New Badges:
• Increased visibility for new products that might not have had time to gain sales momentum yet
• Helps to generate interest and excitement for new products
• Provides customers with a sense of exclusivity and being among the first to try a new product
• Increases the chances of a product being featured in Amazon’s “New Releases” section, which can drive more traffic to the product page
Benefits of Sponsored Badges:
• Increased visibility and exposure for sponsored products, as they are displayed prominently on Amazon’s search results page
• Higher click-through rates and conversion rates, as customers are more likely to click on sponsored products that have a badge
• Opportunity to reach a wider audience and expand customer base through targeted advertising
• Ability to measure the effectiveness of advertising campaigns through Amazon’s advertising platform metrics and analytics.
Top Brand
The Top Brand badge indicates that a product is from a well-known brand that offers high-quality products and has a good reputation among customers. This badge helps customers identify brands that are popular and trusted on Amazon.
How to get a Top Brand badge?
• The product must be sold by a brand that has a registered trademark on Amazon.
• The brand must have a high customer satisfaction rating and a good reputation on Amazon.
• The product must be consistently popular and well-reviewed on Amazon.
Benefits of having the Top Brand badge on your products:
• Increased visibility and credibility for the brand.
• Higher chances of winning the Buy Box and generating more sales.
• Improved customer trust and confidence in the product due to the brand’s reputation for high-quality products.
• A competitive advantage over other similar products that do not have the Top Brand badge.
Deal Badges
Deal badges are temporary promotional badges displayed on products to indicate a limited-time discount or special offer. Several deal badges exist, including Lightning Deals, Best Deals, and Savings & Sales.
How to get the Deal badge
• Products must be sold by Amazon or an Amazon-approved third-party seller
• Discounts must meet Amazon’s requirements for a minimum percentage off or dollar amount
• Products must have good ratings and reviews
• Discounts must be available for a limited time only
Benefits of having these badges on your products:
• Increased visibility and exposure to customers looking for deals
• Higher chance of winning the Buy Box, as deal products are often prioritized
• Opportunity to drive more sales during a limited-time promotion
• Increased customer satisfaction, as customers appreciate finding deals on products they want to buy.
Climate Pledge Friendly
Explanation of what the Climate Pledge Friendly means: The Climate Pledge Friendly badge is awarded to products certified as sustainable and environmentally friendly. This means the products have met certain standards for reducing their carbon footprint and environmental impact.
How to get Climate Pledge Friendly badge
- The product must meet Amazon’s standards for sustainability and environmental impact
- The product must be certified by one of Amazon’s recognized third-party certification partners
- The product must be in good standing with Amazon’s customer review policies
Benefits of having these badges on your products:
- Increased visibility and credibility for products that are certified as sustainable and environmentally friendly
- Access to Amazon’s growing customer base that values environmentally responsible products
- Opportunity to differentiate your products from competitors who do not have the Climate Pledge Friendly certification
Certified Refurbished Badges
The Certified Refurbished badge is awarded to products refurbished to like-new condition and tested and certified to work like new by Amazon-qualified suppliers.
How to get Certified Refurbished Badges
- The product must be certified refurbished by Amazon-qualified suppliers
- The product must be inspected and tested to ensure it works like new
- The product must come with a minimum 90-day warranty
Benefits of having these badges on your products:
- Increased visibility and trust for refurbished products that have been certified by Amazon-qualified suppliers
- Access to Amazon’s growing customer base that values affordability and sustainability
- Opportunity to differentiate your products from competitors who do not have the Certified Refurbished certification
Editorial Recommendations Badge
The Editorial Recommendations badge is given to products Amazon’s editorial team selects as top-rated, best-selling, or otherwise noteworthy products.
How to get an Editorial badge
- Products must have high ratings and positive customer reviews.
- Products must be best-sellers or have a high level of sales velocity.
- Products must be noteworthy, such as being new or innovative.
Benefits of having this badge on your products:
- Increased visibility and credibility for your products.
- Increased sales due to the endorsement from Amazon’s editorial team.
- Improved customer trust and confidence in your products.
Extra Savings, Coupons, and Discount Badges
These badges are given to products that have extra savings, coupons, or discounts available to customers.
How products qualify for these badges:
- Products must have an active promotion, coupon, or discount available for customers.
- The promotion, coupon, or discount must be substantial enough to warrant the badge.
Benefits of having these badges on your products:
- Increased visibility and searchability for products with extra savings or discounts.
- Increased sales due to the perception of value for customers.
- Improved customer satisfaction and loyalty due to the perceived value of the product.
Prime Exclusive Deals, Black Friday, and Cyber Monday Badges
The Prime Exclusive Deals badge is available to select products and offers exclusive deals and discounts for Amazon Prime members. The Black Friday and Cyber Monday badges are available during the respective sales events and highlight products on sale or with special discounts.
How products qualify for these badges
To qualify for the Prime Exclusive Deals badge, products must meet Amazon’s eligibility criteria, which include high seller ratings and customer reviews. In addition, for Black Friday and Cyber Monday badges, products must be on sale or have special discounts during the respective events.
Benefits of having these badges on your products
These badges on your products can help increase visibility and sales during these special shopping events. The Prime Exclusive Deals badge can also help incentivize customers to sign up for Amazon Prime, leading to increased repeat purchases.
Conclusion
In this article, we’ve covered a variety of Amazon badges and their benefits for ecommerce sellers. From Best seller badges to Prime badges, Editorial Recommendation badges to Extra Savings and Discount badges, each badge provides a unique way to improve your sales and build customer trust. By understanding the criteria for each badge and how to qualify, ecommerce sellers can optimize their listings and improve their chances of success on Amazon. In addition, incorporating badges into your Amazon strategy can help increase visibility, credibility, and sales.
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