Your website is where you present your brand’s image to your intended audience. Make them feel welcome, create leads and keep them interested with informative landing pages.
Just like a machine that requires repairs or maintenance so it operates correctly, your website requires repair to ensure that it’s running smoothly. That’s the point where the audit of your website is essential.
Websites can be complex, and a variety of problems could pop up, and you’ll be unaware of them if you do not check your website regularly. Therefore, you should use this guide as your primary audit of your website checklist to identify and address these issues to boost your website’s performance and maximize conversion.
Table of Contents
- 1 What Is a Website Audit?
- 2 Types of Website Audits
- 3 How to conduct a Website Audit
- 4 The best tools for auditing websites
What Is a Website Audit?
Similar to why electricians shouldn’t cut wires before evaluating a damaged light switch, Digital marketers shouldn’t start experimenting with meta-data, contents, and the site’s architecture without performing a site audit.
A thorough audit of websites helps online marketers (SEO specialists or not) examine and evaluate before making a decision and correcting.
An audit of a website can help digital marketers identify site flaws, identify opportunities, identify strengths and weaknesses, conduct keyword research, and design a realistic workback schedule based on the priority order.
An extensive website audit is required by any business interested in increasing the number and quality of traffic on its website.
Types of Website Audits
1. Competitive Website Audit
Take a complete picture of what your client’s most prominent competitors are doing in terms of SEO and record what’s working and what’s not. Both can aid in making plans you want to make for them. We can help you identify the most competitive keywords you can use and identify which pages are gaining the most traffic and why. If you study what your competitors are doing, you can duplicate and improve upon these effective methods.
2. Technical Website Audit
Find out your customer’s current situation regarding tags, page loading speeds, and navigation. Based on the data you’ve gathered, prioritize areas of improvement based on the level of the fix required and the potential SEO value. It is important to ensure that each of these components combines to improve navigation on the site and assist users in finding the website, not solely focusing on the placement of pages for search bots.
3. SEO Content Audits
After a solid technical expertise foundation is established, content is the next aspect of SEO to consider. It’s easy to explain how a Content Audit is looking at. The SEO content audits simply take things one step further by looking at your content’s SEO value from an SEO viewpoint.
4. Social Media Audit
A common omission in online marketing happens when the company isn’t aware of the benefits of targeting its audience differently. Competitive auditing consists of understanding the channels your targeted customers are on, what channels your competitors are engaging with them, and other crucial information.
The metrics can be analyzed to provide a powerful method to re-target your audience to bring back lost customers and bring them to return to your website. By looking at the content, headlines, images, and strategies that work and what isn’t, a media audit can help you better coordinate your social media budget for more effective PPC campaigns. After we’ve finished researching the data and analyzing and comparing your social media presence to your competitors, a clear marketing strategy is developed.
Although their information could change over time, they have always been an essential element of SEO. Without going into details, the more links a site has, which have more authority, significance, and value, the better it will rank in the SERPs of Google.
Given this information, it is important to find out what links have to your site from where and on the pages. In general, competitor information is utilized to place your backlink profile. In this way, potential issues and opportunities are recognized.
How to conduct a Website Audit
1. Choose a site audit tool
Ahrefs is a different version. Sem rush also has its auditor, and other tools with a more specific niche, such as screaming frog and site bulb, exist, which exclusively offer auditing services.
These tools are all top-quality (paid) SEO software, but they have earned the most respect for being precise, thorough, and user-friendly. It’s crucial to remember that the distinction between a site audit-free tool and one paid is enormous in terms of performance and dependability.
2. Test your website’s URL using an audit tool for your site
Before you can begin, you’ll have to find an auditing tool on your website which will help you understand the performance of your website. If you utilize the software for auditing your website through, you’ll obtain specific recommendations and check the performance of your website.
3. Find technical errors
Tech-related errors, like those in relation to the performance of your website SEO, mobile, and security, could adversely impact your visitors’ experience on your site. If you’re finding that your users aren’t on your website for long or you’re witnessing a lot of abandoned shopping carts audit of your website is an excellent method to determine the reason.
4. Identify SEO problems
You’ll need to examine SEO-related issues in order to increase your rank in search engines. This means looking at meta descriptions, examining image alt-text, as well as much more.
5. Analyze design and UX
How does this design work for your clients? Certain software can provide heatmaps of the elements of your design that are attracting the most attention and what the users are looking at. This kind of analysis will reveal how your design overall and the user experience impact your site’s visitors.
6. Assess website content
Well-written and informative content is essential to SEO and effectively converting visitors to your site. It’s not the place to reduce your efforts.
An in-depth site audit will reveal the pages that rank for your keywords as well as which pages might not even be ranking. Also, it will identify pages with a lack of “duplicate” content.
7. Generate a checklist of all site issues and recommended fixes
In the end, when conducting an audit of your website, it is crucial to create a space where you write down a summary of all the results. Note any issues with the website and the suggested solutions to provide that information to the teams needing it.
The best tools for auditing websites
1. Ahrefs SEO Site Audit
Ahrefs SEO Site Audit thoroughly examines your website’s keywords and link’s build quality and also analyzes how your website performs against your competition.
2. Screaming Frog – Free For 500 URLs Or Less
A top-of-the-line site auditing program Screaming Frog offers a free version ideal for auditing smaller websites with less than 500 URLs.
BuzzSumo lets you know the keywords that are performing and which ones aren’t. It also lets you set up keyword mention alerts as well as trending content.
4. Google Webmaster Tool
Google Webmaster Tool puts all of your SEO data on one page, making it a user-friendly tool that displays different elements of SEO, the way they perform, and what’s hot. It is highly recommended for those trying to get familiar with SEO.
5. Xenu Link Sleuth
Xenu Link Sleuth is the traditional SEO tool for free site crawlers.
This is described as a “broken link checker” and it does an excellent job at it. It creates a report of both external and internal broken links.
Xenu produces reports that provide an overview of pages with titles, orphaned site redirects, and pages that have not been discovered (404 Response codes).