How to Create a Promotion on Amazon

Create a Promotion

If you have an existing promotion that you want to use as a model for a new promotion, you can clone or edit that promotion.

For a list of promotion types, see Understanding Promotions: Types of Promotions.

Choose the type of promotion you would like to run

In your seller account, under Advertising, click Promotions. In the Create a Promotion tab, click the Create button for the promotion type you want to offer.Note: Fulfilment by Amazon (FBA) orders are excluded from Free-Delivery promotions.

After you select the type of promotion you’d like to create, specify the conditions for your promotion:

Step 1: Select conditions

  1. In the Buyer purchases drop-down list, choose the purchase threshold that will qualify your buyer for the promotion.
  2. In the Purchased Items drop-down list:
    • To create a new list, click Create a new product selection. (For more information, see Product Selection Lists for Promotions.)
    • Choose Select another to select a list that is not included in the drop-down list.
    • Select Entire catalog to select every item in your inventory.
  3. In the Buyer gets drop-down list, choose one of the options that appear for your type of promotion.
  4. Choose a product option in the Applies to: drop-down list.
  5. Set Advanced Options

Step 2: Schedule your promotion

Set a date range for your promotion in the Step 2: Scheduling box.

  1. Set the Start Date and time. The start date and time must be at least 4 hours in the future.
  2. Set the End Date and time.
  3. Set identifiers for your promotion by creating an Internal Description and Tracking ID. The tracking ID does not appear when buyers redeem a promotion offer. It exists for your use only.

Step 3: Additional options

In this section you can create a claim code or message for your promotion (which is optional). Otherwise, follow the remaining steps below.

  1. Click Review to check the information you entered about your promotion. To make any changes, click Back.
  2. Click Submit to finish creating your promotion.