How to add link to Instagram story
For the past several years, the verified accounts on Instagram have been able to post links to Instagram Stories that a single swipe can access. This is a useful feature that’s not just for influencers but also for creatives, businesses, and anyone else who would like to share content from the web through Stories without pointing users to the URL in their Instagram bio. This was a major issue for many.
But that’s changed since Instagram introduced Link Stickers to Instagram Stories.
As part of the myriad of features and updates released on Instagram, Instagram has rolled out the Link Sticker feature to users across the globe.
Instead of tapping to open in the same way as the previous system, the links in Instagram Stories will be displayed as an on-screen icon that users can click to access – probably to make it clearer the content you’re clicking.
Table of Contents
Instagram initially offered an option to swipe up links that allowed users to include hyperlinks in their stories. If used, users could swipe upwards on your story or click an arrow near the top of their screens, which will open any linked page without ever leaving the Instagram application. However, you need to be verified or have a company or creator account with more than 10,000 followers to include a link in your story.
In the middle of 2021, Instagram experimented with a link sticker that functioned like the swipe-up button, but users would click instead of swipe. At the end of 2021, the company had officially launched “Link” as a “Link” sticker for all users, allowing the possibility for anyone to add hyperlinks to their posts. The link sticker can be beneficial whether you’re a company selling products or an influencer directing traffic to a blog from an outside source.
Instagram Stories are only available for 24 hours. Including a link at the end of your Instagram Stories helps increase the number of conversions you get, improve organic engagement, and make it more convenient for your followers to find the content you wish to post.
Here’s how you can add the link sticker Instagram Story.
- In Instagram’s app, tap on the plus sign.
- Choose the Story (instead of Post Reel, Live, or Post).
- Create your story using all the beautiful media that you have available.
- Click the Sticker icon on the top row.
- Write URL which you want to share.
- Enter the text of the sticker or call to an action (e.g., tap to read)
- Place the sticker on your story
- You can change the size with your tips
- Tap to move through the color schemes available (blue-black, white beige, etc.)
- You can then send your story, And you’re done!
What do you need to know about this feature?
Although Instagram has significantly extended its users’ capability to share links on Stories, not everyone can access this feature. New accounts won’t be able to publish links until they’ve been around for a specified time–it’s not known the length of time–and Instagram warns that anyone who violates Instagram’s rules for community participation could be sent to the land without hyperlinks.
The aesthetics aren’t as great, so the link will never get greater than around 2/3 of the screen size or shrink by 1/3. There are just four designs at the moment; however, Instagram states that it’s exploring ways to modify the design so that it’s easy for users to know what they are likely to see when they look at opposite sides.
Anyone who clicks the link will land within Instagram’s built-in browser. However, they can navigate to the preferred browser by clicking those three dots located in the upper right corner of the page.
Alternative Options to Posting Links on Instagram
I’m sure you’ve come across posts where the page’s owner will direct users to their bio by using a ‘Link in Bio’ caption. This is a problem because you only have as many active links simultaneously. Apart from that, it is possible to slip into the other person’s DM; however, it’s not an efficient way of mass communication.
You have the option of leaving a make a comment, but it’s equally useless. You’re not able to simply copy or paste (or Instagram has just made it extremely difficult to do this); your comment could be missed during thousands of other comments, particularly in the case of other accounts. In any case, without having a huge number of followers, you’re at a loss.