How to adapt if Amazon Prime Day 2020 is cancelled

Amazon Prime Day 2020 will arrive a little later than expected, with the event believed to be postponed until at least August (more on that in a little bit), but that doesn’t mean we can’t start embracing what is widely expected to be the retailer’s most exciting event yet — filled with more discounts than ever before — with some harmless speculation.

So, Prime Day 2020. What’s it about? Well, it’s far too early to say with absolute certainty what we’ll see. Heck, we don’t even know for certain when it will be (though we have a pretty good idea — more on that in a bit). One thing is almost for certain, though: While Amazon will be at the heart of Prime Day 2020, other retailers will also be throwing their hats into the ring.

This means we can expect to see Best Buy and Walmart slashing prices of big-ticket items like Apple iPads and 4K TVs to compete with Amazon come Prime Day 2020. Of course, they won’t be able to take advantage of the Prime Day branding, so we won’t see ‘Best Buy Prime Day’ or ‘Walmart Prime Day’ advertisements every (digital) mile between earth and the moon.

You can bet your bottom dollar they find some inventive way to profit off the Prime Day name, though. Maybe we’ll see Best Buy Day or Walmart Day. Some other options are Best Buy’s You-Know-What Day Sale and Walmart’s Blue Arrow Sale. The fact of the matter is, no matter how they wrap it up, these are Prime Day sales — and we as shoppers should welcome them.

When is Prime Day 2020?

Here’s where the situation takes a worst. Once expected to run from July 15 through July 16, Amazon Prime Day 2020 won’t arrive until at least August 2020 due to the novel coronavirus, COVID-19. The commerce titan expects to take a $100 million hit from excess devices it may now need to sell at a discount, according to internal meeting notes obtained by Reuters.

How long will Prime Day 2020 last?

Prime Day 2020 itself is expected to last for 48 hours. The festivities will no doubt commence before…..

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