How A 12 12 months Outdated Began A $100K Athletic Cup Product


Howdy! Who’re you and what enterprise did you begin?

My title is Kyler, I’m the inventor and co-founder of the Comfortable Cup. I’m presently 12-years previous, however I used to be 8-years previous once I got here up with the concept to create a extra comfy athletic cup for boys.

I used to be annoyed by the protecting athletic cup my baseball coach required boys on my staff to put on. It was arduous and uncomfortable. I might fidget with it within the batter’s field, on the sphere, and within the dugout. It was a relentless interference from specializing in the sport. I attempted quite a lot of athletic cups out there in sporting items shops and on-line, however couldn’t discover a higher answer.

As a substitute of whining about it, my dad and mom challenged me to give you an answer. And now, I hit a homerun! Comfortable Cup is altering the sport for youth boy athletes. My easy invention has grown right into a profitable enterprise enterprise for me and my household. Comfortable Cup is now out there on Amazon and The Grommet and in my native Scheels sporting items retailer.

I’ve bought Comfortable Cups in all 50 states, plus Canada and Australia. My firm grossed over $100,000 final 12 months which helped fund my school financial savings and my Roth IRA.


What’s your backstory and the way did you give you the concept?

I cherished enjoying baseball, however felt that the arduous athletic cup I used to be required to put on was, effectively, a ache within the crotch. I attempted virtually each youth athletic cup in the marketplace and nothing felt comfy.

Beginning a enterprise looks as if a very arduous factor to do, however it’s actually simply tons and plenty of tiny steps within the course it’s worthwhile to go.

Actually, I threw a match about sporting it earlier than each apply and sport, however I needed to put on it. Throughout certainly one of my pre-game frustrations, my mother stated, “In the event you don’t love one thing. Give up whining about it and give you an answer!”

The very subsequent day, I got here up with an concept to invent a extra comfy athletic cup.

Take us by way of the method of designing, prototyping, and manufacturing the product.

I shared my concept with my mother and she or he was on-board straight away. We went to the craft retailer and purchased some provides. My mother obtained out her stitching machine and we labored collectively to create the concept I had in my thoughts. It took a lot of trial and error, however after 10 prototypes, help from design specialists, and plenty of testing we lastly landed on our present design.

My concept has come a good distance for the reason that summer time of 2014 when my mother and I sewed the primary Comfortable Cup prototype. It began out as an opportunity for me to study to be an issue solver and see my concepts to completion. However, now it has advanced right into a real-life “learn to start a business experiment”.

Our kid-created youth athletic cup is constituted of versatile, breathable molded foam that contours to the physique, and is sized to suit boy athletes ages 7-11 years previous simply beginning out with contact sports activities. We perceive the significance of instructing younger athletes the behavior of sporting athletic protecting tools. We additionally perceive first-hand that younger boys dislike the sensation of sporting an uncomfortable arduous athletic cup. Comfortable Cup provides a singular product that retains boys each protected and comfy whereas studying to play contact sports activities.


Comfortable Cups are manufactured in China.

We’re blessed to have the reference to a Household good friend who facilitates the connection between Comfortable Cup and the factories. We wouldn’t be the place we’re at the moment with out our good friend, Tony.

The fee to fabricate a Confy Cup is $2.79/ piece for a minimal order amount of three,000 items. We promote the for $7.49 wholesale and $14.99 retail. Comfortable Cups can be found for buy on AMAZON, THEGROMMET, OUR COMFY CUP WEBSITE, SCHEELS OF OVERLAND PARK.

The majority of our gross sales come by way of:

  • Amazon: 91%
  • Our web site: 5%
  • The Grommet: 2%
  • SCHEELS: 2%

Our Gross Income in 2018 was $101,000. We’re presently within the technique of acquiring a registered trademark, however we don’t maintain a patent.


Describe the method of launching the enterprise.

that saying, “If you build it, they will come”? Effectively, that has been the case for Comfortable Cup.

I’ve realized it’s essential to simply get began. Do one factor at the moment to maneuver you in direction of your dream and simply maintain doing that each day.

We created the Comfortable Cup™, put it on Amazon and it has grown organically by phrase of mouth.

We spent lower than $2,000 on paid promoting on Google Adverts and Amazon Adverts final 12 months. Our gross sales elevated 196% from 2017 to 2018.

We started by fulfilling orders ourselves from our house workplace/warehouse with a drop-ship relationship on Amazon.

We moved to FBA in March 2018, which helped improve our gross sales and our income.

Since launch, what has labored to draw and retain clients?

One of the best choice we ever made was to maneuver from seller-fulfilled to achievement by Amazon. It gave us extra free time to deal with advertising and networking, made Prime Delivery out there to our clients, and elevated our gross sales considerably. Our Amazon vendor charges elevated after we made this shift, reducing our internet revenue on every sale, however the improve in gross sales greater than made up for this.

We consider partnerships with distributors and clients is essential to success. Our partnership with The Grommet elevated our presence within the market—plus they created some stunning copy and content material to showcase our product.

We love our clients and need them to like the Comfortable Cup. We provide a 100% satisfaction assure. If the Comfortable Cup™ isn’t best for you, we offers you a refund. No questions requested—sweaty, smashed, opened package deal… no matter. In the event you don’t love the Comfortable Cup we’ll refund your buy.

How are you doing at the moment and what does the longer term appear to be?

We now have bought Comfortable Cups in all 50 states, Europe, Australia, and Canada. To this point, we now have bought over 10,000 Comfortable Cups. This 12 months we’re launching a brand new colour.

We’re sticking with what we all know…for now we solely provide one dimension for boys ages 7-11. My hope is that Comfortable Cup™ would be the answer for boys everywhere in the world who’re in search of a softer safer answer for athletic safety.

I actually simply wish to assist youngsters benefit from the sports activities they stay safely with much less uncomfortable distractions. The monetary success is nice, but it surely isn’t the mission the drives us. Don’t get me fallacious…We’re thrilled past measure on the success of Comfortable Cup.

I’m pleased to say that I’ve a retirement fund and school fund began because of Comfortable Cup. My household and I really feel blessed to stay a life the place we get to leverage our life experiences, love for sports activities, and distinctive artistic skills to materialize a product that helps youngsters stay higher and have extra enjoyable.

Via beginning the enterprise, have you ever realized something notably useful or advantageous?

Beginning a enterprise looks as if a very arduous factor to do, however it’s actually simply tons and plenty of tiny steps within the course it’s worthwhile to go.

I’ve realized it’s essential to simply get began. Do one factor at the moment to maneuver you in direction of your dream and simply maintain doing that each day.

Earlier than it, you’ll look again and be amazed at how far you will have come.

What platform/instruments do you utilize for your online business?

We love promoting on Amazon. We use TaxJar to assist us monitor gross sales tax. We additionally use Shopify for our model web site/e-commerce.

What have been essentially the most influential books, podcasts, or different assets?

Our biggest assets have come from our area people. We offered at our native One Million Cups chapter and gained so many connections and helps.

Moreover, our native inventors middle chapter has given us the assets to pursue mental property safety at an affordable value in addition to alternatives to assist different inventors.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Don’t surrender in your dream. Individuals will attempt to discuss you out of it. Don’t pay attention. Simply maintain going ahead. You’ll get there.

The place can we go to study extra?

When you have any questions or feedback, drop a remark beneath!

Comfortable Cup LLC has supplied an replace on their enterprise!

7 months in the past, we adopted up with Comfortable Cup LLC to see
how they have been doing
since we revealed this text.

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