Google Scholar is a great source to find articles that cover topics relevant to your field and include them in Google Scholar’s collection. Research-based content builds audience confidence and makes you an industry leader.
In this blog, we’ll go over ways to use Google Scholar to find marketing content ideas and research and tips for success.
Table of Content
What is Google Scholar?
Google Scholar (GS) is a completely free educational search engine that can be considered the academic version of Google. Instead of searching all the information that is indexed on the internet, It searches the repositories of university libraries, publishers, or scholarly sites.
It’s usually a smaller part of the totality of Google searches. Of course, this is all automated; however, the majority of the results from a search are regarded as credible academic sources. Yet, Google is also less conscientious about what it shows in its search results than more carefully curated subscription-based academic databases like Scopus or Web of Science; therefore, it’s important to conduct your analysis of the reliability of websites linked by Google Scholar.
How Does Google Scholar Work?
Google Scholar sorts documents based on the number of times a document has been read or printed in a specific time (usually about a year).
Like Google results, The most popular or used topics are the first to be shown in Google Scholar results.
Google Scholar’s mission is to rank documents in the way that researchers would be able to do: based on relevancy and popularity.
This ranking system also ensures that people can find relevant content quickly.
They are added to the library of Google Scholar when publishers submit documents for inclusion in Google Scholar’s Metadata Program. Google Scholar Metadata Program. Then, the document data is indexed and ranked and are made accessible to searchers through search results.
There’s no limit on the number of documents that can be included in the library of Google Scholar. However, it is contingent on the number of publishers involved.
This allows researchers and marketers alike to locate a wide selection of interesting topics for research or content ideas.
Benefits of Google Scholars
Locate Patents and legal documents
Google Scholar has added the ability to incorporate patents into an article search and look up legal documents. If you’re interested in legal documents, you can limit your search results by state or court by selecting the legal documents tab beneath the Google Scholar search box. But, Google Scholar should be utilized to start in the initial stages of the search or as a last option.
Simple to use
Google Scholar can provide many relevant “scholarly” articles in seconds. In addition, it comes with a search engine like Google, which makes it easy to navigate and clean.
You can find Open access journals.
Read full-text articles published in Open Access journals as well as preprint repositories that are not in the library databases. For more information about open access, visit our Public Library of Science The Case for Open Access page.
It also provides a “cited by” feature.
Google Scholar offers references listed under each source. Next to each list of papers is a “cited by” link. By clicking on this link, you can view Google’s citation analysis- all pages that link to the paper listed are shown.
How to create a Google Scholar profile?
Google Scholar is a popular way to present your work and your earned citations. Google Scholar also calculates an index that is dependent on the platform, which many researchers are keen to monitor (for good or for the worse). In this challenge, we’re going to help you get on Google Scholar to increase your SEO for scholarly research (aka “googleability”), make it easier to share your work with readers who aren’t yours, and find the latest citations to your research.
1. Create your basic profile
Go to scholar.google.com and click the “My Profile” link at the top of the page. This will allow you to set up your account.
In the initial screen, you must enter your affiliation information as well as your university email id so Google Scholar can confirm your account. Include keywords that relate to your research interests so that others can locate your profile when they search for a particular topic. Add the URL to your university home page if it has one.
Select “Next Step,” and–that’s it! The basic profile is completed. Let’s now add some publication information to the profile.
Step 2 Add publications.
Google is probably already cataloging your work for a long time in their work as a scholarly search engine. Therefore, this process is fairly simple compared to the steps required to upload your work your way to Academia.edu and ResearchGate.
Google Scholar will provide you with a list of the publications they believe belongs to you. It is necessary to look through the selection of titles that it recommends as belonging to you and decide which ones you’d like to include in your profile. If you’ve got a popular name, there’s a good chance certain publications are listed that don’t belong to you.
There could be material you do not wish to include on your profile since it’s not an academic article or doesn’t seem to be relevant to your current research or even your current research path.
Check out the list of publications and select any you don’t want to include in the profile (like the following newsletter item, which Google Scholar thinks is a research article). Then, click the gray “Add” button at the top of your profile.
After that, confirm that you wish for Google to include new publications on your personal profile at some point in the near future. If you have a popular name, be aware that it could be a possibility to add publications you didn’t write on your profile. However, if you’re an active author, it might be worth the time you’ll save having to approve new articles each month.
Your profile is almost done! There are two more steps: Add photos by clicking on”Change Photo” on your profile homepage “Change Photo” link on your profile’s homepage. Also, change your profile’s privacy setting to “Public.”
Step 3: Make your profile public.
Your profile is private if it’s just made it. You can change the visibility of your profile by selecting “Edit” next to “My profile is private” and then clicking “My profile is public” in the drop-down menu.
Bonus: Add co-authors
When the profile you’ve created is completed, and you’re ready to go, benefit from Google Scholar’s co-authorship system built into the platform. The addition of co-authors is an excellent method to inform others that you’re on Google Scholar and will help later during the challenge as we create automatic notifications that will keep you up to date with the latest research within your area of expertise.
To include a suggested co-author, locate your “Add Co-authors” section in the upper right-hand corner of your profile. Then click the plus sign for each co-author that you’d like to add.