If you’re a site proprietor or business owner who is trying to improve the performance of your website or business, then you’ve probably been aware of Google Search Console. However, if you’re unaware of Search Console, you may not know how vital it is.
Search Console can be described as a no-cost tool made available by Google to assist webmasters in monitoring the health of their site in the search engine. So what is Google Search Console? How to use it?
Table of Content
- 1 What is Google Search Console?
- 2 How to set up google search console ?
- 3 How to use google search console to improve SEO
- 3.1 Use Search Console for Keyword Research
- 3.2 Find out the number of clicks
- 3.3 2. Take a look at the number of Impressions
- 3.4 3. Find out your average CTR
- 3.5 4. Check out your site Average position
- 3.6 5. Check for Website Coverage Issues
- 3.7 6. Find crawl errors and non-indexed pages
- 3.8 7. Examine the title tags.
- 3.9 8. Learn more about backlinks.
- 3.10 9. Target mobile usability.
- 4 How to add a user to google search console?
- 5 Who Should Use Search Console?
What is Google Search Console?
Google Search Console is a free tool by Google that allows users to evaluate their website’s visitors, monitor the performance of their keywords, and fix any issues. Users also receive notifications from Google regarding their site. In addition, it gives insight into how a website performs in organic searches and methods to improve your site’s ranking within search results in the Google index. (Unlike Google Analytics, though, Search Console only provides info on traffic derived via web searches, not other segments such as direct traffic, ads-based traffic, or website referrals).
The Search Console was created by Google about 15 years ago. At the time, it was still known as “Webmaster Tools.” Since its name changed, its functions have changed significantly; however, its primary function remains the same.
It isn’t possible to utilize Google Search Console to make direct changes to your website; however, you can upload pages on the Google index to ensure your website URLs are safe and to find any mistakes on the domain’s property.
How to set up google search console ?
Before setting up the Google Search Console, it is essential to have Google Analytics up and run first.
1. Go to Google Search Console.
2. Then you’ll have to sign in to:
Use the same login details that you used to log into the account on Google Analytics.
Log in with the account you have created with your Google account (or set one up if you do not have one) by clicking “Start Now”)
3. After successfully signing in, click the “Add Property.”
4. Input the domain or URL for your website, and click on ‘Continue.’ The domain of your website is the name you use for your website, except HTTP(s )://and www).
5. You’ll be required to confirm that you own the website using one of the following methods:
The most efficient and quickest method to confirm your site’s ownership is using your Google Analytics Tracking ID. Simply start Google Search Console with the same Google accounts you have to use for accessing Google Analytics, select Google Analytics in the verification webpage for your site, then select “Verify.”
If you have access to the root of your website, you can upload an HTML file.
Start by downloading the HTML file for your website from Google. Then, connect to an area of the website’s root folder with FTP. Once you have access to your site, use an FTP client, upload the file, return to GSC, and select “Verify.”
If you are your website’s host, it is possible to verify this through your hosting company.
If you’re using Google Tag Manager, it is possible to verify your account using Google Tags. Just open Google Tag Manager, click on the Google Tag verification box within Google Search Console, and select “Verify.”
The next steps are:
After setting it up, you’ll need to wait a few days before any useful data is available on GSC. One thing that you can start doing immediately is to submit your XML sitemap. An XML sitemap is a text file that lists all the essential pages on your site. This assists Google to locate the content on your website and indexing it quicker.
How to use google search console to improve SEO
Use Search Console for Keyword Research
The Google Search Console Performance Report contains many of the essential data elements you’ll need to optimize your SEO. One of these is the keywords your site or pages rank for, referred to as “queries” within the tool.
To use Google Search Console for keyword research, start by logging into the tool by clicking performance and then scrolling down to get to the query tab.
Find out the number of clicks
The number of clicks on your website tells the number of times people clicked on your site’s result pages on Google. This number could tell you the performance of your page’s title and meta descriptions. If only a few clicks are made on your page, the result may not be prominently displayed in the search results. It is helpful to see the results displayed in the vicinity to determine how to improve your short snippet.
The result page’s order also influences the course’s number of clicks. If your website is located in the top three positions of the first result page on Google, it will receive more clicks than a site that is on the second result page of the results of the search.
2. Take a look at the number of Impressions
The impressions show how often your site or a particular page appears in the results of searches. For instance, on the GSC account on our site, Yoast SEO is one of the terms our website has a high rank for. The number of clicks displayed following the keyword shows the frequency with which our website is displayed for the keyword in Google’s results. We don’t yet know what webpage ranks for the keyword.
To determine what pages may rank for the particular keywords, click on the line that is the keyword. For example, if you click on the keyword”Yoast SEO, The keyword is added as a filter.
You can access the information in a variety of ways.
Then, you can click on the ‘Pages’ tab to find out what pages rank specifically for this specific keyword. Are these pages that you’d prefer to rank for this keyword? If not, then you’ll have to improve the page that you want to be able to rank. Consider writing more compelling articles that include the keywords on the page and adding internal links from relevant pages or blog posts to the site, making it load more quickly, etc.
3. Find out your average CTR
The CTR Click-through rate shows you the percentage of those who looked up your website’s name in the results of searches and then clicked through to your site. You likely know that higher rankings usually increase click-throughs.
There are other ways you can take care of yourself to improve your CTR. For instance, you can change the Meta description‘s language and your site title to make them more attractive. If the description and title of your website stand above the rest of the results, more users are likely to visit your site, which means your CTR will rise. Remember that this won’t make much impact if your site is not on the first page. It’s possible to test other methods first to increase your position.
4. Check out your site Average position
The final item on the list is “Average position.” It will tell you the average rank of a particular search term or page during the time frame you’ve chosen. However, the ranking can be a bit uncertain as increasing numbers of people appear to have different search results. Google seems to be able to discern more and more the best results for each user. However, this indicator can give you an idea of whether the impressions, clicks, and average CTR can be explained.
5. Check for Website Coverage Issues
By using Google Search Console’s Coverage Report, You can find the exact number of pages on your website Google indexes.
Select Pages in the index report to view the details.
For sites with larger pages, it’s recommended that you compare the number of web pages you’ve uploaded via XML sitemap to your actual page count index by Google.
6. Find crawl errors and non-indexed pages
Sometimes, developers add no-index or canonical tags to pages to temporarily stop Google from crawling them; however, they might overlook the need to remove these tags.
In other cases, you erase an entire page, but you do not remember that you should redirect the page to another page.
Luckily, Google Search Console logs problems for these kinds of issues, so it’s not necessary to check the HTML of every page to find issues.
Page titles are an essential component of SEO. A low number of clicks could mean the title of your page is required to be improved, optimized for search, and appealing to users. Note your CTRs and update your page titles and meta descriptions for pages that have weak CTRs. Then, check again to determine whether your CTRs have increased for the updated pages.
Good backlinks show Google that your site’s content is trustworthy and useful. So, the number of backlinks that point to your website is a valuable indicator. But, greater isn’t always more valuable. A single link from a well-known website is more valuable than a few links from a less considered one.
9. Target mobile usability.
If your site does not appear mobile-friendly, visitors will be unable to leave. Quickly. It’s that easy. GSC offers you the opportunity to resolve issues — for instance, content that is too large or clickable elements that are too close to increasing the mobile-friendliness of your website.
How to add a user to google search console?
Step 1. Start by going through search.google.com and logging in.
Step 2. Select the appropriate property from the “search property” drop-down.
Step 3. Then, choose the setting of your website property.
Step 4. Under settings, choose the users and permissions.
Step 5. In the settings for permissions and users, choose the option to add a user.
Step 6. Add the user screen & email address of the user. Then click to add.
Who Should Use Search Console?
Every website owner should know the basics of Google Search Console. GSC will give you an edge no matter if you’re just beginning your journey or are already deep in the SEO trenches.
It’s got some great features that are beneficial for:
Business owners: Even if you are not employing Search Console yourself, familiarize yourself with the fundamentals. Understanding the features accessible in Google Search Console will help you comprehend how your company can make use of its data to be more visible.
SEO Experts The Search Console helps you monitor traffic on your site and search rankings and make educated decisions about improving the technical performance of your site. Use information from the Search Console data to prioritize technological improvements and run analysis in conjunction with various additional SEO tools.
Site Managers If you are responsible for maintaining your site’s good health, you should have a Search Console in your toolbox. It helps you examine and fix server issues, load problems, and security issues such as malware and hacking. It also allows you to conduct maintenance on your website and make adjustments to the backend.
Web developers: Do you need to create the markup and/or the code for your website? Search Console helps monitor and solve common problems, such as mistakes with structured data.
Content creators: when you’ve spent time creating useful content, it’s important to determine how it’s doing in the search results. Search Console allows users to request indexation for new or newly updated content, check how often your article or webpage appears in results in search, and monitor the number of clicks on your link in the search engine result page (SERP). This information will assist you in determining whether your content is getting a good reception or if you’re in need to alter your approach.