The business of running an online one isn’t easy, especially when you are competing with giants such as Amazon, which have an inexhaustible marketing budget that fuels their advertising. As a result, the race to get on the top of Google results is extremely competitive. Even with an excellent SEO, the race to be on the first page can take months or even a whole year.
Here is where pay per click advertisements (PPC) come into. Google AdWords is Google’s service for advertising which allows companies to place their advertisements across Search Engine page results. Ads are typically displayed in the upper or lower part of Google SERPs ( search engine result pages).
Utilizing Google AdWords can be a popular and efficient marketing technique for companies looking to attract their first customers online. In this Google AdWords tutorial, we’ll go over some of the basics of utilizing Google AdWords for your business.
Table of Content
- 1 What is Google Adwords?
- 2 Advantages of Using Google AdWords
- 3 How to use Google AdWords Account
- 4 Types of Google AdWords Campaigns
- 5 How much will be Google AdWords charges/cost industry-wise?
- 6 The most costly keywords in Google Ads?
7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
What is Google Adwords?
Google Ads is an advertising platform for paid ads that is a part of a channel called pay-per-click (PPC), which is where the user (the advertiser) is charged per impression or click (CPM) for an ad.
Google Ads is an method of bringing qualified visitors or suitable customers to your company as they search for similar products and services to those you provide. By using Google Ads, you can increase the number of visitors to your website and get more calls
Google Ads allows you to make and share well-timed ads (via both desktop and mobile) with your targeted public. Your business will appear on the search result page (SERP) as of the moment your ideal customers are searching for similar products and services to yours on Google Search and Google Maps. This will allow you to reach your audience when it is appropriate for them to see your advertisement.
Advantages of Using Google AdWords
Google AdWords is a powerful tool for advertising your business online. What makes it great? Here are a few benefits that businesses can reap from Google’s paid advertising platform:
With the many options for targeting offered by Google, Business owners can use Google’s many targeting options to ensure that their ads are only shown to potential customers. Businesses can narrow their target audience based on age, geographical location keywords, age, etc. In addition, they can decide the day of the week on which their ads will be shown to their target audience. Many companies use one common practice to run ads only on Mondays and Friday between 8 AM8 AM and 5 PM5 PM. This is typical because businesses are either closed or slow during weekends. This helps to maximize advertising spending.
Target Specific Devices
Following a 2013 update, Google AdWords ad allows businesses to select the type of device the ads will appear on. On this network of searches, you are able to select between tablets, desktops, and mobile devices. Businesses using the display network can go even more and focus on specific devices such as iPhones and Windows. Bid adjustments let you automatically bid higher or lower on the devices that are more likely to convert on your website. TIP: Look at the conversion and eCommerce statistics in Analytics.
AdWords device targeting
Pay Only For Results
This is probably the most well-known benefit of advertising with Google AdWords. With AdWords, companies pay only for the number of clicks they get in their advertisements instead of impressions. This is known as a pay-per-click (PPC) advertisement model. In this way, companies save money by paying only the moment a person has taken action to visit their website.
Google AdWords lets businesses track the effectiveness of their advertisements. It allows you to track the number of people who see and click on your ads. AdWords can also monitor the number of people who take the desired action after visiting your website.
How to use Google AdWords Account
Step 1: Sign Up
Simply visit your Google AdWords website and sign-up with your Google account details. If you don’t have an existing Google account, you’ll be required to create one. Don’t worry, and it won’t take more than a few minutes.
Sign up for Google AdWords
After you’ve entered all the information required, you’ll land on the next page to design your first campaign; there, you can pick your budget, the target market, decide on your bids, and create the ad’s text.
Step 2: Set Your Budget
Creating the budget is the most important task to be completed. Determining your daily budget will ensure you do not exceed your budget boundaries. The most effective method to calculate the daily cost is to determine the number of people to your landing page that it could turn into customers. If you’re only starting, it’s fine to use typical numbers.
Google AdWords budget
According to WordStream, according to WordStream WordStream, the average conversion rate across all industries is 2.35 %. That means that, on the basis, just 2.35% of people decide to take the desired decision when they click on an advertisement. Therefore, when you consider the conversion rate average for your particular industry, you can calculate the amount you’re willing to spend per user. This is also known as the cost of acquisition (CPA).
Once you’ve selected the currency you want to use and your budget, click save and proceed into the following step.
Step 3: Select Your Target Audience
In this section, you will need to define the geographic location of the audience you want to target. This will ensure that your advertisement is only shown to people who search for your bid keywords (more about this in the future) and reside within the geographic area that you have specified.
Google AdWords Locations
When you use the advanced search feature, you will be able to access “radius targeting.” Radius targeting lets you select a radius within your zip area. For example, based on your company’s needs, you might want to target entire countries or only cities if you offer products locally. You can even set different bid adjustments per radius target. Perhaps, for instance, you would like to bid more for the 10-mile range and lower in a 30-mile area.
Step 4: Choose A Network
It is the next thing to do choosing from google’s Search Network and Display Network. This Search Network puts your ads on Google’s SERPs, and it’s the Display Network will display your advertisement on any site which displays ads.
Google AdWords’s search network vs. display
For businesses that are small or just starting out, it is suggested to choose Search Network. Search Network as it shows your ads to those who are specifically looking for keywords that are relevant to your company. Display ads are great for promoting advertising, branding, and retargeting, as they generally come with less CPC. However, they aren’t as search-oriented.
Step 5: Choose Your Keywords
Keywords are search terms or phrases that the user inputs into Google’s search box while conducting an online search. Google allows you to select around 15 keywords that could cause your advertisement to show up at the top of the page. However, you don’t have to worry about it; you can add additional keywords later.
Google AdWords Keywords
It is advised to pick a few terms that you’re certain will bring results instead of selecting 20 keywords that are to be relevant. However, you should take note of the volume of searches for the keywords you select. Although it may be tempting to pick a term with the number of searches it has, it is not the best option.
As we mentioned previously, AdWords works on a bidding system. Keywords with high search volumes tend to be extremely costly to bid on. Choosing more keywords or keywords with high volume might prove to be a costly affair.
Make sure your expenses are in check by selecting only a handful of relevant terms with moderately-high search volumes.
Step 6: Set Your Bid
As previously mentioned, AdWords uses a bidding model. The term “bid” refers to the sum you’re willing to spend per person who visits your advertisement. When you and your competition are bidding for the exact keywords, and you’re prepared to spend more for each click, your ad will be a higher bid than theirs.
Bids for Google AdWords
As you can see, you’re offered two choices. The first option allows Google to determine the amount you will bid to maximize the value of your budget; if you’d prefer to create your bid manually, we recommend doing some research with the search engine’s Keyword Planner.
Step 7: Write Your Ad
The writing of your advertisement is the most crucial aspect of the process. We recommend that you take your time and create a compelling ad. Your message must convey your message to make a person click your advertisement and then visit your site. Here are some suggestions to help you start:
Copywriting Best Practices
- Be concise: There’s not a large amount of text space. So keep your message concise and to the essential.
- Headlines are essential: The headline of your ad is the very first that a person will see. It should be clear of the user’s name and encourages them to click the ad.
- Make an explicit call to action tells users what you want them to accomplish.
Step 8: Design your ad
After you’ve completed creating your advertisement, click on”Save.” Once you’re done, click the “save” button and continue with the next section of the procedure. Within this area, Google is going to ask about your company and the details of your payment. The charge will be assessed once you’ve reached the end of your budget or 30 days after, depending on when it occurs.
Types of Google AdWords Campaigns
You can choose from any of the five types of campaigns in Google Ads. We’ll discuss the best applications for each and why you may pick one over the others.
1. Search Ad Campaigns
Search ads are text-based ads that appear on Google result pages. For instance, the search term “pocket squares” returns sponsored results:
The advantage of using search ads is that they display your advertisement in the location where the majority of people search for information first — Google. Furthermore, Google displays your advertisement in the same manner as the other results (except the fact that it is marked as”Ad “Ad”), so users are used to clicking and seeing results.
Responsive Search Ads
responsive search advertisements permit you to add multiple headlines and copy (15 and four different versions, respectively) to allow Google to choose the top results to show to its customers. When you create traditional ads, make only one static version of your ad with the same headline and description every time.
Responsive advertisements allow for an ad that can be dynamically automatically tested until you find the most effective version appropriate for the target audience (for Google, this means that you have to wait until you have the highest number of clicks.
2. Display Ad Campaigns
Google is a global network of websites across different industries and with a variety of users who are able to opt-in to show Google Ads, also called Google Display Network. Google Display Network. The advantage for the website owner is that they’re compensated per click or impression of the advertisements. The benefit for the advertisers is they put their message to be seen by audiences who match their ideals.
They are usually image-based ads that divert attention from the content of the web page:
3. Video Ad Campaigns
Advertisements for videos are shown either before or after (and often during) YouTube videos. Keep in mind that YouTube is also a search engine. With the right keywords, you can put yourself before a video, which will disrupt the user’s behavior just enough to draw their interest.
Here’s an advertisement video that appears within a different video about how to tie the tie:
4. App Ad Campaigns
Google App Campaigns advertise your mobile app with ads that are that is displayed across Google Search Network, YouTube, Google Play, Google Display Network, and many others. It is possible to run ads that make it easier for your customers to download your application or, in the event that they already have it, to perform a specific action in your app.
As with other types of ads, you’re not able to design an App advertisement campaign. Instead, you provide Google with the details of your app and target audience, then place an offer. Google will do all the work to get your app’s name in the right people:
5. Shopping Ad Campaigns
Another kind that is part of Google Ad is Google Shopping Ad Campaigns. Campaigns for shopping as well as other kinds of ads appear on search results pages and contain details about the product, including price and images. The ability to create the Shopping campaign via Google Merchant Center, where you enter specific information about the product which Google uses to create your shopping advertisements.
Instead of promoting your company in general, Shopping Ads allow you to market specific products or products. This is why the moment you look up a specific item on Google; you’ll see advertisements for various brands appear on the sides and/or top. What I get when I type in “running shoes.” The top ads appear to be Google Search ads, but the products that are advertised in the background are Shop ads designed to target the term “running shoes”:
How much will be Google AdWords charges/cost industry-wise?
As we’ve already mentioned, Google Ads pricing varies from industry to industry as well as by subcategories within the same industry. The average CTR and CVR, the costs per lead, and the average cost per click across twenty different sectors in our paid search benchmarks report. Here are some additional details to assist you in determining whether or not you should make use of Google Ads.
The most costly keywords in Google Ads?
Since Google is the most popular paid search engine, we’ll concentrate specifically on Google Ads first.
The following are the most expensive categories of keywords on Google Ads and the cost-per-click averages for each. It is important to note that these are just keyword category names but not actually keywords–in certain cases, the CPCs of specific keywords within each category might be greater than the averages listed:
- Insurance – $54.91
- Loans – $44.28
- Mortgage – $47.12
- Attorney – $47.07
- Credit – $36.06
- Lawyer – $42.51
- Donate – $42.02
- Degree – $40.61
- Hosting – $31.91
- Claim – $45.51
- Conference call Call for conference call $42.05
- Trading – $33.19
- Software – $35.29
- Recovery – $42.03
- Transfer – $29.86
- Gas/Electricity – $54.62
- Classes – $35.04
- Rehab – $33.59
- Treatment – $37.18
- Cord blood is $27.80