As e-commerce grows at lightning speed, it’s becoming increasingly competitive among online business owners, which is a battle to find out who can climb to the top of search engine results fastest.
A highly efficient SEO method to reach the highest ranking in search results is linking, i.e., making other websites link to your site. Google regards these links as an unquestionable sign that your company is reliable, popular, and worthy of being ranked higher than your competition; therefore, the more relevant and relevant backlinks you have, the more valuable you are.
As a result, having the right backlinks for your online store will help your store stand out from Amazon and eBay. It’s the best option to establish your brand starting from scratch.
Table of Content
- 1 What are Backlinks?
- 2 Using Backlinks & SEO for ECommerce
- 3 10 Actionable ways to get Backlinks to Your Ecommerce Website
- 3.1 1. Start an E-Commerce Blog
- 3.2 2. Replace Outdated & Old Content
- 3.3 3. Do Guest Appearances on Podcasts
- 3.4 4. Score Broken Backlinks
- 3.5 5.Create social media pages
- 3.6 6. Market your Products with other brands
- 3.7 7.Join forums (crowd-marketing)
- 3.8 8.Backlinks from infographics
- 3.9 9.Monitor your competitors.
- 3.10 10. Write Testimonials
- 3.11 Do backlinks help SEO?
- 3.12 Related
Backlinks (also referred to as “inbound links,” “incoming links,” or “one-way links”) are links from one website to another site. Google and other popular search engines view backlinks as “votes” for a specific page. Therefore, pages with many backlinks are likely to be highly organic in search results on engines.
It’s not a surprise that securing backlinks for an ecommerce website is a major hassle. The process of acquiring backlinks can be lengthy and challenging process.
According to us, an effective backlinking strategy could be the most effective method of creating a solid foundation for your online website.
Before we get down with backlinks, look at some SEO best practices. Then, if you’re an SEO expert and want to join our strategies for backlinks, take a break.
Before you get into creating backlinks for your online store, it is crucial to understand how the SEO process and referrer traffic work with your site.
Referral traffic is the quantity of traffic generated by links to your site. Making sure your backlinks are optimized for referrals can result in huge changes to your e-commerce site.
In most cases, the value of a backlink depends on the authority of the website that is referred to. That is why an authoritative website such as Amazon providing only one link is much more likely to improve your SEO rank than a number of backlinks coming from an unknown website. This makes it vital to obtain reliable backlinks to your website.
Begin by optimizing your online store and then look into strategies for backlinking. Optimizing your website is the primary protection against being dropped down the Google ranks.
When you’re re-visiting your online marketplace or launching a store that’s brand new, ensure that it meets the following requirements:
Each website should not be more than three clicks from the homepage. This helps your site’s current ranking in SEO to trickle down to other pages. Pages that aren’t close enough to the homepage that ranks high will not enjoy the same benefits.
If your website is difficult for users, Google will penalize you. Consider your online store as a brick-and-mortar store. The browsing experience, accessing details, requesting assistance, and completing your purchase should be easy. Conduct tests and collect customer feedback to ensure the user experience is easy.
Integrate the blog. Seriously. Any traffic you get through your blog will benefit your online store. Further details on this are below.
Are you ready to put the lessons learned into action? Then, look through our list below for other strategies for building more backlinks!
1. Start an E-Commerce Blog
A blog can be the most effective way to get backlinks to your e-commerce website. Your product will likely solve customers’ issues; otherwise, you would not be operating. Begin by thinking about the kinds of questions your potential customers may ask. Then, write and publish your answers.
It’s likely that if the article is targeted to your particular niche, professionals may be sharing the post with their networks. Other strategies in this field include publishing announcements for the press, blogging as a thought leader, and getting influential people in your field to review the products you offer.
2. Replace Outdated & Old Content
Utilizing this method, eliminating outdated or obsolete content on your website is important. Once you have completed that, you can use tools such as those described in the last paragraph to look over the pages and articles with outdated content.
Examine the keyword density, as well as backlink information. Then, if you find the right website for you, you can call the webmasters and ask them to replace their old content with your fresh article.
3. Do Guest Appearances on Podcasts
You can receive a no-cost backlink through the notes of the podcast in the event that you appear as an interviewer on any or all of these podcasts.
When finding podcasts, you can do the same as interviews and then run an easy search for pertinent podcasts across platforms such as Spotify, iTunes, Google Play, and many others.
When you begin being featured on numerous podcasts, you’ll begin to build an audience. Then, you can build your following when you decide to launch an audio podcast on your personal website.
This strategy requires some know-how in marketing. Knowing your competition and their URL, you can discover broken backlinks (links that don’t lead to a functioning URL). You can do this using numerous online tools for the analysis of backlinks that we’ve listed below.
After you’ve identified the broken backlinks, you can create content that is based on these broken backlinks to fill in the gap. After that, simply contact the site’s owners and let the site owners know you discovered that their content is broken as well as that there is similar content.
Broken links can affect the search rank of websites on Google; therefore, this approach helps both the webmaster and you.
The first thing you should and should be doing to begin creating links is to set up official store pages using social media. This is the simplest method to gain external links right after the launch of your online store. However, even if your plan isn’t to engage in social media to promote your business, you must certainly take advantage of this chance to grab some backlinks for free.
Do not limit yourself to the most popular platforms such as Facebook or Instagram; create pages on Twitter, YouTube and Pinterest.
6. Market your Products with other brands
This method is very efficient when executed correctly. It’s a similar approach to the one described in #4. For example, let’s say that you are selling premium leather dog leashes.
If you can locate a website that sells products for dogs (like collars, tags for dogs, or even pet food), get in touch with them to see whether they’d like to include links to their website. Then, do the same for them and reap the benefits of higher search engine rankings.
7.Join forums (crowd-marketing)
Join discussion forums for niche topics, general discussions, and niche forums; however you choose to participate. And if your website has information that is likely beneficial to those participating in the discussion, then share the link within the thread. You’re not only providing useful content to the forum and the community, but you’re also generating an excellent backlink for your online store.
Infographics are among the most sought-after methods for driving traffic to your site and gaining important backlinks. They’re also easy to comprehend and share. Everyone loves visual data, right? This is why the need for infographics has risen dramatically. Take note that popular online publications such as Mashable provide various infographics across the Internet.
Then, select the right infographics; each should have an original and intriguing narrative for the viewers. To decide on your choice, look at the current trending topics and what people are searching for. You can then design your infographic using statistics.
9.Monitor your competitors.
Keeping current with your competitor’s online marketing strategies is essential if you’re committed to gaining more organic traffic. You must look at your competitors ‘ social media profiles and search for strategies for earning or building links and strategies for marketing through content. Here are some suggestions:
You can sign up for notifications whenever competitors release fresh content to their sites.
Sign up for their newsletters via email, as well as follow them on their various social media. Another smart way to catch up with their new content is to create a Google alert for the keyword “site: yourcompetitor.com.”
10. Write Testimonials
Many companies look for testimonials that can serve as social evidence. Therefore, they also display testimonials on their website.
If you are a frequent user of an application or service could submit a testimonial for a backlink. Find businesses that are relevant to your sector and provide an endorsement.
Yes, Backlinks helps SEO as they increase the authority of your site and aid in ranking higher for the keywords you want to rank for in the search results page (SERPs).