In the past, the most senior Gen Zers were attending high school. Then, they were; basically, they were infants. The oldest of them are 25 and are rapidly climbing up corporate and other ladders.
How can you adapt your marketing plan to accommodate Gen Z without turning away your current audience or, more importantly, appearing as if you’re trying too hard?
Generation Z marketing is a simple call for a change in your approach and plan. A smart marketer would take the time to learn about their routines and where they frequent.
Here’s what you must be aware of concerning Gen Z to effectively market to this smart, savvy, and social-first generation.
Table of Contents
- 1 What is Gen Z?
- 2 What is the generation Z age range?
- 3 Gen z marketing tactics for your business
- 4 Why won’t traditional marketing work for Gen Z?
What is Gen Z?
Generation Z Generation Z, also known as Gen Z, is the generational cohort that follows millennials born between the mid-1990s and the early 2010s. Research suggests that Generation Z is the largest generation in American history and accounts for 27 % of the nation’s population. Moreover, in 2026 Gen Z is expected to take the largest portion of the U.S. consumer population at around 82 million, beating out the millennials with 2 million.
What is the generation Z age range?
The birth year rather than age describes the generational cohorts of Gen Z; therefore, Gen Z’s age bracket Gen Z will continue to change with the course. The majority of experts agree Gen Z begins around 1997 and ends around 2010, and by 2020 in 2020, Gen Z will be around for the next decade. Generation Z’s age range is approximately between 10 and 23. A large portion of the older Gen Z members, Gen Z, now make up an important portion of the workforce.
Gen z marketing tactics for your business
1. Establish Your Brand’s Personality
To engage and be connected to Gen Z, say goodbye to the millennial-focused style of well-curated content.
There’s no need for minimalist and sleek images. Gen Zers are looking for brands that stand out and have a powerful voice and personality. Don’t be afraid of making waves!
Starface is a retailer of pimple-protectors, and their websites and social media pages are brimming with glowing yellows, bright stars, and smiling faces:
They can promote their products entertainingly and humorously and have had huge success. They have more than 1 million users on TikTok with videos filled with beauty routines, fun changes, and entertaining music.
2. Use memes to communicate
Memes are captioned images or videos. They form a major element of Gen Z’s language and are a fun and meaningful cultural phenomenon. They are easily spread through social media and bring nostalgia to beloved characters (like Kermit the Frog and SpongeBob) and famous people (like Keanu Reeves and Leonardo Di Caprio).
Memes offer humorous but unexpected views on everyday and global events. Some of the most popular memes have an audience outside of online social networking, e.g., on merchandise like shirts, bags, mugs, phone covers, etc. The brands that use memes in marketing messages are seen as being in the Gen Z language. Memes offer a more entertaining and contemporary side of branding that isn’t like a script or formal.
Bring your message to the younger generation by including the latest trends, humor, and current perspectives on culture in your marketing with memes. Memes can be more lucrative than influencers. If done correctly, they can be a great way to become viral and bring huge returns on investment for the creators.
3. Tap in their FOMO with time-sensitive posts
If you are marketing for Gen Z, consider how you can draw on the fear of being left their chance (FOMO).
Instagram Stories, for instance, allows brands to create the right kind of engagement and be an ongoing feature in their users’ feeds through notifications. In addition to Stories, Instagram released a new feature called Drops which helps companies build buzz for their forthcoming launches, which are only available for a short time.
4. Influencers set the pace
Influencer marketing is where brands collaborate with niche stars to advertise their products and services to get their message across to a larger audience. It is highly effective in targeting Generation Z.
Influencers can assist brands in spreading their message and boosting sales among their targeted audience. They know what their target audience enjoys and impart their knowledge and expertise to help them decide what to purchase.
Influencer marketing is one the most effective and widely used marketing techniques and strategies for connecting Gen Z. Generation Z, who are digitally savvy, is more influenced by influencers than traditional celebrities. They’re more likely to follow the recommendations of influencers instead of a product promoted by a famous. This is good news for brands as influencers are easier to reach and less expensive than celebrities.
5. Focus on visually appealing, eye-catching content.
In light of Gen Z’s love for short video content, Marketers should look at using visual platforms as part of their plans and creating smaller-sized content, such as Instagram Stories.
Short-form videos incorporating overlays, visual effects, and music have proved to be effective marketing tools for brands and influencers alike. Check out the recent growth of TikTok to see the proof that this is a phenomenon. With more than six billion users worldwide and 25 % of TikTok users in the U.S. between 10 and 19, TikTok is a vital element of any company’s strategy to reach out to Gen Z.
6. Engage and reply to your customers quickly
With the Internet available to them, and the ability to locate the information they need fast, Generation Z values immediacy.
That’s why responding to your existing and future customers as fast as you can is vital. 41% of Gen Zers claim they’d rather choose a brand that provides timely, responsive customer service over competitors.
Make sure you respond to your followers’ comments and feedback. You can also respond to reviews, comments, and direct messages to increase your audience’s participation and build your customer’s loyalty to you. You can also utilize social listening tools to detect your company’s name mentions on different social networks and respond quickly.
7. Trust is important.
Gen Z consumers make purchasing choices in the context of trust. In many cases, they want to know what the brand represents. Therefore, the company must focus on more than just making money.
Why won’t traditional marketing work for Gen Z?
The popularity of smartphones has made it possible that Gen Z isn’t tied to the location of the T.V. Gen Zers can stream whatever they like, at any time they’d like. Gen Zers can choose from a greater variety of content with a swipe of a hand, with a good portion of it produced by their peers. To stand out from the clutter, commercial interruptions need to be cut down to accommodate the small-sized nature of content consumed through social media.
To establish real connections, companies need to have a deeper knowledge of how their customers use each platform than ever before. Therefore, advertisements should be engaging and seamlessly integrated with the type that Gen Z is trying to consume through each website or app. That’s where an influencer steps in.