Finland’s eBrands enters Amazon seller acquisition market

One of many distinctive promoting factors of eBrands is that it’ll solely work with sustainable manufacturers and that it gained’t contribute to single-use plastics.

eBrands is targeted on Amazon manufacturers

The Finnish firm was based in 2021 and its enterprise mannequin is aimed toward buying, working and scaling small and medium-sized manufacturers that promote on Amazon. eBrands is strictly centered on manufacturers that generate greater than 90 p.c of their gross sales by way of Amazon in Europe and past.

Since its latest founding, eBrands has already acquired a number of manufacturers from worldwide markets and began working them. The corporate will proceed to buy new manufacturers to its portfolio and is presently figuring out additional potential sellers.

Opponents with related enterprise fashions

“There are some competitors already operating with similar business models around the world – the largest which has gained over a billion-dollar valuation in just a few years – but eBrands is the first one operating from the Nordics”, the Finnish firm explains. It refers to firms comparable to Berlin Manufacturers Group, Razor, Branded Group, Heroes, and Thrasio.

eBrands is based by angel investor Robin Bade and entrepreneur Jonne Välilä, who has been constructing manufacturers in Amazon since 2017 and noticed his first personal model promote over 1 million pens by way of the ecommerce market. eBrands acquired funding from its founders, personal angel traders, and from Finnish enterprise capitalist Icebreaker.vc.

‘A more entrepreneurial approach’

“Even though the business model is based on financing the purchase of the brands, we are really taking a more entrepreneurial approach in the way we manage and scale these brands. We are not bankers, but have a deep understanding of serving customers through Amazon”, Välilä explains.