Once you’ve set up the Facebook Channel, you will be able to include a pixel to monitor the customer’s data and behavior within the Online Store. If you want to use the Facebook pixels, you will need to define a user-specific level for sharing customer data. It’s your choice to decide on the amount of data you’d like to collect with the Pixel. The Standard setting for data sharing sends only the customer’s behavior. The settings for Maximum and Enhanced provide additional information about the customer, including names, addresses, and email addresses.
Facebook pixels can aid in improving your store’s marketing capabilities and the effectiveness of Facebook advertisements. To make Facebook ads, you must connect to a Facebook advertisement account.
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What Is Facebook Pixel?
Facebook Pixel is a website analytics tool and script that helps optimize Facebook’s effectiveness in advertising. It can help you understand the actions that people perform on your site.
The Pixel is a program that is added to the code websites. It can be located within the Event Manager inside Facebook Business Manager and Ad Manager.
The Pixel records essential information from each action on your site, which allows you to build advertising campaigns that boost the chances of running an effective Facebook advertising campaign.
Benefits of Pixel in marketing
1. Spend less and get more
It is important to choose the appropriate metrics and KPIs for measuring also. Each of these projects requires continuous vigilance and constant speculation.
However, this isn’t the case when you opt for Retargeting. According to Signifimedia Reports, the retargeting audience can result in eight times lower costs per conversion and costs less than the cost of search ads.
This is the time when Facebook, the retargeting Pixel, steps into your life to assist you. It will take care of all monitoring for you, be it total conversions or engagements, the cost of each conversion, and so on. In addition, you can now keep an eye on your expenditure by focusing on only those that have shown an interest in your business before the time.
2. Boost engagement
Facebook Pixel allows you to select only those with similar preferences. If you run a business that sells pet products, your customers will be the people who are searching for pet shops online.
Making your ads more personalized will give your audience a glimpse of the breeds you offer and the special offers you are offering for them, and so on, which will increase the number of people who engage at a rapid pace.
3. A glance through the sales funnel
Facebook Pixel could come in handy during these times. It can help you know the behavior of your target audience and help you tailor your advertisements to their preferences.
The person who has a wish list will be shown advertisements of items they’ve added to their cart but did not buy.
A frequent online customer could be shown ads from your store to complete your journey. If a buyer is in a hurry, they may be shown carousel advertisements with discounts, which create a feeling of urgency.
Facebook pixel setup
Now that you’re aware of the information you can collect, and why you’d like to track it, it’s time to make your Facebook Pixel and set it on your site.
1. Create a Facebook pixel
- From the Facebook, Event Manager, Click “Connect to Data Sources on the left-hand menu, and then choose web. Select Start to proceed.
- Choose the Facebook Pixel, and click Connect.
Name your Pixel, enter the URL of your website, then press to continue. If you’d like to apply several pixels to an advertisement account, you can accomplish this through Facebook business Manager.
2. Add the Facebook Pixel code to your site
To gather data on your site Now, you must add a Facebook pixel on your website pages for the pixels to work.
- Click Install the code manually.
- Press the “green Copy Code button.
- Copy the pixel code into your website’s header at the top of the tag. It must be pasted on every page of your site or in the header template if you’re using one. Click Continue.
- Choose whether you wish to use advanced automated matching. After that, click to continue.
3. Set up Facebook Pixel events
- Hit on the button to open the Event Settings tool button.
- Select your Facebook Pixel ID, select Settings, and scroll to open the Tools for Event Creation.
- Input your website’s URL, then click “Open Website.”
- Facebook will offer the possibility of a calendar of events. Click to read at the bottom of each event, and then select to confirm or disqualify. Click Close Setup to proceed.
4. Confirm that your Pixel is working by using the Facebook Pixel Helper
- Install the Facebook Pixel Helper extension to your Google Chrome browser. (It’s only available on Chrome, and even if you’re using a different browser, you’ll have to install Chrome to utilize this extension. Pixel Helper.)
- Visit the page on which you’ve set up the Facebook pixels. A popup will show the number of pixels that it can find on the webpage. The popup will also inform you that your pixels are working correctly. If it is not, it will give you information about the error so that you can correct the issue.
5. Add a Facebook pixel notice to your site
To comply with Facebook’s rules (and, in certain cases, legal requirements), You must ensure that your website is aware that you’re collecting their information.
How to add Facebook pixel to WordPress
First, you must open your events manager section of Facebook Business Suite. You can get there directly by clicking on this link.
Click”Connect Data Sources” and then click the “plus green icon” “Connect Data Sources.” The user interface could appear different if there’s been no creation of one of the Facebook Pixels before, but you’ll see an option for you to “Create” or “Connect Data Sources”:
When you’re presented with the popup window, it’s best to select the option to go to the web. This option is grayed out in the image because I’ve already made a Facebook Pixel on my account. Each account is limited to one web pixel. If you’re just starting, you should be able to select the web option:
If you see another prompt following this, ensure you select the option that says “Facebook Pixel” and not “Conversions API.”
You’ll then have to assign your Facebook Pixel the name. You may also be asked to include your website during this process. However, this step isn’t required.
After you have completed the setup, you’ll be able to see your Facebook Pixel appearing in the Event Manager. To open the code for integration, you need to click on the manage integrations button:
In the popup, select from the options to install the code manually
This will show your Facebook Pixel tracker code that you have to add to your The section on the WordPress page. Keep this tab in your browser and the code close by as you’ll need them later in later sections:
How do you target people with Facebook pixel?
If we’re technically inclined, the code doesn’t perform any targeting. It’s more of the basis of targeting.
It’s up to you to inform Facebook what you want to tell it to show.
Within Your Facebook Business Manager account, you can build “Custom Audiences” with rules that range from simple to complicated. For instance, let’s say you sell fashion accessories, including sunglasses. The Facebook Pixel may track all Facebook customers who browsed your sunglasses and the date they did so. For example, this means you can create a custom audience of those who have visited “sunglasses” pages on your website within the last thirty days.
You can also direct Facebook ads at people who have already made a purchase. Perhaps, for instance, you would like to offer buyers discounts on your subsequent purchase. You can accomplish this by setting up a URL for a post-conversion webpage, such as, for instance, an thank You site.
You can flip it around and form the group of people who have visited your store but haven’t reached that Thanks You page.
Another option is to build Custom Audiences based on the amount the 35-year-olds have purchased from your retail store. For example, a “Big spenders” segment could be a group of people you would like to target with your most expensive merchandise. (And you’ll know who your most expensive shoppers are due to the pixels.)
Although recent updates provide users with greater control over tracking of their data (or let them opt out of the default settings), The pixels are still an essential tool that every business should utilize. It is still possible to gain valuable information from it, particularly as a large portion of users do not disable data collection.
Facebook isn’t able to completely optimize your campaigns without data from the Pixel. Therefore, installing it properly, adding your data using Facebook Conversions API, and Facebook taking care of all the rest is how to proceed.