Top 10 Best Email Marketing Software, Service & Tools for 2022

Email advertising and marketing constantly give you a higher ROI than any advertising channel. Plus, it is gorgeous for neighborhood constructing and enticing with your clients on what feels like a one-on-one level. But suppose you do not have the proper infrastructure in the region to manage your email marketing. In that case, you are now not going to be in a position to attain your subscribers and clients in the way you want to motivate engagement, construct these essential relationships, generate greater leads, and make bigger sales.

That’s why we have collectively put this listing of the pinnacle email advertising and marketing systems on the market proper now. Each of the email advertising structures on this listing presents a special set of elements to discover so you can locate the ideal email advertising platform to get the consequences you need.

The 10 Best Email Marketing Software

1. ActiveCampaign

Best for small agencies & enterprises

Once an underdog, ActiveCampaign is now one of the most famous electronic mail advertising equipment with over 130,000 small companies’ customers.

ActiveCampaign presents a series of client ride automation (CXA) equipment – from SMS & electronic mail advertising and marketing to website messaging and CRM functionality.

ActiveCampaign’s platform’s coronary heart is the automation builder; A visible canvas for constructing automatic advertising sequences throughout channels.

While email A/B checking out is presented via most equipment in the pinnacle 10, ActiveCampaign goes one step by permitting you to run A/B cut-up assessments of whole automation sequences. With this skill, you can check something – from the range of touchpoints to the delays between emails and beyond. All of this ensures that your advertising and marketing improves with time – on autopilot.

As an all-in-one income and advertising device for small businesses, ActiveCampaign comes with an in-built CRM machine to manipulate your sales, stay chat, and of direction email advertising and marketing automation in one place.

Key Features

• 125+ Email templates
• 500+ Automation recipes
• 800+ Integrations
• Landing pages
• SMS messaging
• Custom reporting
• Web personalization
• CRM
• Split movements and A/B Testing
• Predictive content
• Predictive sending
• Goal monitoring and attribution

2. HubSpot

Best for B2B Service Businesses

HubSpot is world-class in imparting corporations an all-in-one income and advertising platform that consists of a CRM, touchdown pages, electronic mail marketing, advertising, marketing automation, chat, forms, and the whole lot in between.

Using HubSpot as the spine of your advertising and sales, you can extra without problems attribute income returned to the advertising campaign, newsletter, or weblog put up that influenced every sale. In this sense, HubSpot is greater of a CRM that provides email advertising and automation than vice versa.

And if your internet site is constructed on WordPress, you get a greater benefit to the usage of HubSpot as your email advertising and marketing tool. HubSpot has a WordPress plugin that offers you the potential to ship email campaigns immediately from WordPress. The plugin additionally lets you use a HubSpot structure or chat widget to robotically seize contacts in your CRM, all besides leaving WordPress.

This is the place I sense conflicted about HubSpot.

3 Sendinblue

Best for transactional email

Sendinblue is best-known as one of the main transactional email services. Building on this recognition, they constructed an email advertising automation product.

We use Sendinblue to ship transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email advertising carriers with servers in the European Union (which helps with our GDPR compliance), and they have suitable deliverability charges (we’re presently at 98%).

While I can’t remark on their advertising automation points from first-hand experience, it’s evident from our consumer surveys that it’s good; however, it lacks some of the greater superior points (such as intention tracking, native integrations, and annotations).

Suppose you want an electronic mail advertising and marketing device with a strong API to get your emails into inboxes with an exact deliverability rate. In that case, Sendinblue’s pre-built developer recipes make it a wonderful choice.

Key features

• Marketing automation
• SMS
• Live chat
• CRM
• Transactional email
• Landing pages
• Sign-up forms
• Facebook Ads

4. Drip

Best email marketing software for smaller e-commerce stores

I suppose it’s truthful to say that Drip’s center of attention is on smaller to medium-sized e-commerce businesses. In contrast, our subsequent email advertising and marketing device (Omnisend) appears more appropriate for large e-commerce stores.

As you’d expect, Drip integrates deeply with all mainstream e-commerce systems like Shopify, Magento, and WooCommerce – as properly as the extra dim and customized ones.

With built-in income analytics and equipment to interact with clients throughout multiple channels (from social channels to SMS), Drip is ideally placed as an effective device for developing e-commerce stores.

Key features

• Visual automation
• Email and SMS marketing
• Dynamic e-commerce content material blocks
• Discount codes
• e-commerce Segmentation
• Retargeting
• e-commerce save integrations
• Reporting dashboards
• Split trying out sequences

5. Omnisend

Best for medium-large e-commerce brands

Omnisend is shortly turning into one of the main advertising and marketing systems for e-commerce stores.

Designed to assist e-commerce manufacturers in manipulating their advertising throughout more than one channel, Omnisend provides computerized email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which they declare have 10X greater click-through prices than email.

By focusing in simple terms on e-commerce, Omnisend has constructed progressive email templates designed to minimize cart abandonment and force repeat buyers. From ‘wheel of fortune’ presents to digital scratch playing cards and birthday discounts, it’s evident that Omnisend’s constructed by using a group intimately conscious of what works in e-commerce.

As you’d assume of an e-commerce electronic mail advertising tool, Omnisend hooks into most e-commerce platforms, including Magento, Shopify, and BigCommerce. Omnisend goes one step similarly by integrating with review, loyalty, and assist desk platforms, such as Yotpo, Smile.io, and ReCharge.

Key features

• Visual email builder
• Email, SMS, and push notifications
• Transactional and advertising and marketing emails
• Dynamic cut price codes
• e-commerce Segmentation
• Retargeting
• Surveys and Polls
• Reporting
• Popups and types – wheel of fortune, scratch playing cards, etc.
• A/B Testing

6. Autopilot

Best email marketing software for automation

In today’s digital landscape, it’s integral for electronic mail advertising and marketing to be smart, sending the proper messages to the proper leads at the proper time automatically.

That’s why all of our pinnacle ten email marketing companies furnish marketing automation. As the identity would suggest, this is autopilot’s forte. To boot, they have one of the best-designed canvases for constructing email automation sequences.

Anyone who has ever constructed an electronic mail automation sequence is aware of how shortly they can end up confusing. Autopilot solves this in an instead quirky way, permitting you to annotate your automation sequences with emojis, stickers, and explanations, making it handy for groups to collaborate on constructing sequences.

Another characteristic I love about autopilot is its capability to set off moves in your different equipment inner autopilot. This saves having to configure integrations for a device like Zapier and makes your sequences lots simpler to understand.

Autopilot’s reporting is additionally excellent, though. I’ll go into this in extra element on reporting and analytics below.

7. Benchmark

Best email marketing software for agencies

Benchmark is a fascinating choice for any enterprise searching for a well-designed, easy-to-use email advertising tool.

Benchmark does the entirety quite nicely and is fairly priced; however, there’s one component that definitely units them aside from different email advertising and marketing equipment – and that’s design.

Everything from their templates to the platform itself is beautifully-designed – and no longer simply visually attractive, however remarkable consumer experience. While that can also appear trivial to some, it makes all the distinction when it comes to appreciating your statistics and growing the proper effect with contacts.

Benchmark is a precise preference for any small commercial enterprise that wishes simple, easy-to-use electronic mail advertising and marketing and automation software. It’s possible to be an especially appropriate desire for small groups and consultancies. The place graph is necessary from a team of workers coaching point of view and presenting an appropriate trip for clients.

Key features

• Visual email builder
• Marketing automation
• 1,500+ Integrations
• Landing pages
• Surveys and Polls
• Reporting
• Sign-up forms
• A/B Testing

8. ConvertKit

Best for bloggers

ConvertKit is a surprisingly easy email advertising device used nearly solely with bloggers and online direction instructors to enhance their private brands.

Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its customers to ship plain-text emails to enlarge engagement. As most of its customers are men and women attempting to construct a private manufacturer, this makes sense; however, ConvertKit a poor fit for different use cases.

If you’re a creator that simply desires an easy device to serve your target market with ordinary content, there’s no better tool.

9. MailerLite

Best for non-public projects

On the contrary, cease of the charge spectrum, we have MailerLite, which is amongst the nice email advertising and marketing equipment for cost for cash (it’s free for sending up to 12,000 emails/month to much less than 1,000 contacts).

Unlike the different novice email advertising equipment, MailerLite is a universally true device irrespective of industry. So whether you’re developing a small charity, a side-hustle, or are a freelancer beginning out, MailerLite provides the whole thing you want to ship bulk email advertising campaigns.

For novices and private projects, where you simply want to ship lovely email campaigns to interact with your audience, MailerLite is ideal.

10. EmailOctopus

Best for developers

There’s lengthy been a thought in email marketing that the most low priced way to ship emails is the use of Amazon’s Simple Email Service (SES). Yet, the UI simply isn’t constructed for marketing groups to create campaigns.

Many email advertising and marketing offerings have tried to bridge this hole – from Sendy to Moonmail; however, they’ve regularly ended up both falling quick on facets or gravitating toward being greater developer-centric.

 Best email marketing software for ease of use

• ActiveCampaign
• Benchmark
• Mailerlite

Best email marketing software deliverability

• ActiveCampaign
• EmailOctopus.

In order to get the first-class deliverability rates, there are a few matters email advertising offerings want to do:

• Flag consumers for evaluating if they acquire too many complaints or bounced emails
• Remove difficult clients
• Monitor blacklists
• Manage the recognition of their IP addresses.

Best email marketing software features wise

• ActiveCampaign
• HubSpot
• Omnisend

Best email marketing software for CRM &  automation features

• HubSpot
• ActiveCampaign
• Autopilot

Best email marketing software for reporting & analytics

• HubSpot
• Autopilot
• ActiveCampaign

Best for integrations

The quality electronic mail advertising and marketing equipment for integrating with third-party equipment are:

• ActiveCampaign
• Autopilot
• HubSpot

Best for purchaser help & training

• ActiveCampaign
• HubSpot
• Drip

Best for protection & compliance

• ActiveCampaign
• HubSpot
• MailerLite

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