If you are a marketer, the concept of email marketing places you in a tough spot. Because you are aware of how crucial emails marketing is, If your email marketing efforts aren’t distinctive and stand out, you’ll end up being part of the plethora of irrelevant content that nobody wants to read. This is an unnecessary waste of time, energy, and potential.
How do you design an email marketing campaign people will) notice and) actually like?
This article will discuss email marketing strategies and the various types of campaigns that can be used to create an efficient advertising campaign via email.
What Is an Email Marketing Campaign?
An email marketing program can be described as an email sent to some customers or potential customers. An effective email marketing campaign will encourage recipients to take action, interact with your company and assist you in increasing prospects and sales.
One of the major benefits of email-based marketing is that people continue to use email extensively. Our post about why email marketing isn’t gone shows that 90 % of adult users and 74% of teens use email regularly. This is why email marketing is the ideal way to build customer relationships that will help you create leads and sales.
11 Strategies on how to create an effective email marketing campaign to Generate More Leads, Sales & Traffic
However, before you can run an effective marketing campaign via email, it’s important to do some pre-planning so you’re prepared to succeed when you send your first email.
Step 1. Build a Targeted Email List
The most effective email marketing campaigns begin with an email list of lead prospects attracted by what you can provide. The best method of building an email list with a specific target is to transform your website’s visitors to subscribers.
Did you know that, on average, 80 % of visitors to your site will quit your website and will not subscribe to your newsletter?
We recommend using pop-ups with exit intent to convert leaving visitors into customers and subscribers.
Exit-intent pop-ups track the user’s behavior and then prompt them to engage with a specific campaign when they’re close to leaving your website for good. This advanced technology can boost your conversion rates.
Step 2. Know Your Goals
Every good marketing strategy starts by making goals, and marketing via email is no different. To run an effective mail marketing program, you must think about the goals you wish to accomplish. Common goals for the email marketing campaign include:
Welcome newly signed-up subscribers and introduce them to your company and its values, so you begin to develop relationships with them.
You are engaging more people for your website and your company, whether to promote an event or attempt to make the first sale.
Retention of current subscribers by providing them with something they’ll enjoy.
Re-engaged subscribers who weren’t active.
Segmenting your email subscribers to allow you to deliver more targeted email marketing campaigns.
You can also establish your email marketing goals based on your conversion goal.
Step 3. Understand Email Types
It’s also essential to be aware of the various kinds of emails sent. They are classified in various ways, but these are three main email kinds.
Everyone is familiar with promotions emails that discuss sales and offers and include self-promotion.
There are also relational email messages that offer recipients what you’ve promised for them, such as the monthly newsletter and a free present pertinent information that they could benefit from, and so on.
Additionally, there are transactional emails that comprise:
- Subscriber signup confirmations
- Welcome messages
- Confirmation of purchase or order
- Acknowledgments of changes to subscriber information
Transactional emails are typically caused by your customers’ actions and are a result of an action they’ve performed on your website.
Once you’ve figured out the different types of emails that you could send, you’re ready to go to the next step of creating an effective marketing email campaign.
Step 4. Know Your Audience
If you’ve been in the business of email marketing for some time, it’s likely that you be aware of who your target audience is. If you’re only beginning, it’s necessary to come up with some educated guesses to focus your content. Be assured that you’ll be collecting information about your subscribers the moment you’ve sent your first email, and the next time around, you’ll have actual information.
While you’re at it, collect information in your Google Analytics as well as your social media accounts, such as Facebook Insights data. Facebook Analytics information is below:
Both sources contain data on demographics, geography, and interest, along with numerous other metrics that will give you an overview of your clients and what they’re most interested in. It’s a good place to start for creating effective marketing emails.
Step 5. Use Technology Wisely
The best email marketing solutions include tools to assist you in creating more effective emails for marketing. You can look for features such as:
- Simple creation of campaigns and automation, with the use of templates as well as workflows.
- Integrations with programs that you already use, such as WordPress or OptinMonster.
- Strategies to divide your target audience.
- In-depth analysis of email campaign performance.
Features such as Mailchimp’s automated emails pictured below can help you schedule blogs-driven emails and transactional emails, respond quickly to customers, and create and distribute promotions and other emails. These are all excellent methods to achieve success in marketing via email.
Step 6. Create Great Options
It’s no surprise that you must include people on your email list in order to successfully run your campaign.
It is necessary to design appealing opt-in forms that attract interest and inspire people to sign for your newsletter to accomplish this. Try different kinds of opt-in forms for different areas of your website, for example:
Gates of welcome are displayed upon the arrival of visitors to your website. Also, you can make use of our slide feature on your pages to allow visitors to get directly to your content once they are at the right moment.
Lightbox pop-ups are pop-ups that appear on any webpage and then temporarily completely block out the rest of the page to concentrate on the opt-in. They convert extremely well.
Exit-intent pop-ups are displayed when users are about to leave the website. This is a great moment to present you with a prospecting lead.
Place opt-ins in different places and select how they display by using rules and targeted pages to get the best results. This decreases the level of irritation while still ensuring efficiency.
Step 7. Plan Emails and Follow-ups
When you’ve established your goals along with the email type you’re using, and your target audience and have gotten people on your list by focusing on opt-ins, It’s now time to design your email marketing strategy. This will provide you with an overview to follow to create the emails following steps 7 through 9.
It is a good idea to write down:
- We’ll examine it below.
- The type of email is described in step #2
- A rough outline of the content
The primary action you want customers to complete (such as joining an event and joining your social media or purchasing an item)
Kuno Creative says that when you create your emails, you must ensure that they are current, relevant, fascinating, and beneficial.
Many companies will welcome new customers by sending them an email series that will aid them in getting to know the products or services they offer.
Asana sends out a series of four emails. The subject lines for emails include:
- Welcome to Asana
- What are you required to do this week?
- Set your agenda for the day by using Asana
- Hit your next deadline
The first email is an invitation email that includes three essential tasks that you can do within the program. A few days later, there’s another email that asks you what you’ll need to do completed in order to begin using the program. A few days later, there’s an email highlighting how to use the Asana dashboard. The series closes with another email two days later, which focuses on how calendar views are displayed.
Do not overwhelm your subscribers by frequent emailing. This will lead them to the spam page. Instead, adhere to the plan you’ve informed them about, so they’ll be aware of what to expect.
Do not be shy to request subscribers’ input on the scheduling of emails through a survey or poll. Also, you can provide your subscribers an “opt down” option for those who are a fan of your emails but don’t want to receive them as frequently.
After you’ve laid out your email strategy, then it’s time to begin writing.
Step 8. Craft Your Subject Line
The best starting point for every successful mail marketing strategy is the subject that is crucial in convincing people to open and then click your emails. Much like the headline on your blog, an email subject line needs to be noticed so that people are drawn to explore further.
It’s not that you need lots of words to convey your message and neither do you need a lot of words to make an impression. Campaign Monitor’s information suggests that the majority of subjects have between 40 to 50 words. The earlier %age of your subject line will be visible on mobile devices, so it’s advisable to place the most important elements at the top of the list.
Alternatives to improve your subject lines are:
- Informing your readers what they’ll find when they check your emails. There’s no need to be funny or clever in the sense that it’s not your brand’s character.
- Personalization, such as including names of people on the topic line, will keep them engaged.
- Beware of the words that trigger spam to ensure that your emails are delivered into the inbox.
- You can borrow an email subject line from one of the subjects for email that convert well as well as to adapt it to your own needs.
Step 9. Write the Copy
The next step is to compose an email’s copywriting. It is important to develop an opening hook at the beginning that will inspire people to continue reading.
To get the best results, keep your email marketing content short and refrain from pitching your product too in the beginning. It is important for people to become comfortable before they can make a decision.
Send out emails to subscribers by name. Personalized emails will be much more effective. Buffer also recommends that you personalize your email in response to user needs to send emails that satisfy various expectations of the user. This will make them more specific and likely succeed. Certain studies have shown that teaching and segmenting your email list will increase the click-through rate on your emails by up to 50 %.
Other things to think about when creating your email copy are:
A personal story. Being human doesn’t hurt companies and frequently helps people build a bond with their customers. The most effective emails we’ve read about employing this method.
A valuable thing for your readers. This could be a bit of content, useful information, or the product you’re trying to promote. Be clear about the way this can benefit the recipient. The below example is from SEMrush highlights the potential benefits in the opening line of your email.
A survey, poll, GIF, or video Each of these are proved to keep the reader interested.
Of course, it’s not necessary to include everything in every mailer. Ideally, your emails should be brief and contain only a couple of key aspects within each. If you do decide to go longer, make your email scannable.
The final part of your marketing email text is the “call to action” (CTA). Your CTA conveys the one that you want your readers to do after they’ve read your email.
CTAs are typically used multiple times in the email marketing copy. While you should not solicit readers’ attention too quickly, it is likely that you will include CTAs in the middle, CTA in the beginning or in the middle, and at the final.
The most effective calls to action are clear and concise. If your copy is correct, it will be easy for your readers to click on your link.
Step 10. Focus on Email Marketing Design
The design of your email is crucial to any successful marketing email. If your emails aren’t appealing, they reflect poorly on you and could cause people to stop reading. With more people than ever before reading emails on smartphones, it’s crucial to choose an email template that is responsive, so your emails automatically change size regardless of whether it’s read on a smartphone, tablet, or desktop.
A majority of great emails have much more words than pictures. It’s true that images can make your email look more appealing; however, be aware that many people block images. So your email needs to function even when you can’t view images.
Our suggestion: don’t hide details in images because it can be detrimental to the accessibility of emails. Remember to utilize alt tags in order to explain the images to let those who have disabled them understand what they’re supposed to. A clear description can help readers to enable images, which can make your email look more appealing.
Step 11. Test and Track
Sending your email is only the first step towards getting your email marketing to be successful. For you to truly succeed then, you’ll need to gather data that will help you improve your next campaigns.
This implies trying every aspect of the email, including layout and design, and email marketing copy subject lines and calls to take. Try testing emails using different segments and testing the timing of sending emails as well.
It is also important to keep track of your email analytics with your service provider in relation to clicks, opens, subscriptions, as well as forwards. This will help you identify the things that are working and not working in email marketing.
Another thing to keep an eye on is the reputation of your sender, which can impact the speed at which emails are delivered. Utilize your Sender Score to determine whether you have any warning signs that could hinder your email from being delivered to subscribers’ mailboxes.
Types of email marketing campaign
There are many different email types that you could send to your subscribers based on your specific business objectives.
These email newsletters highlight new products and sales, as well as holidays and anniversaries to customers.
These emails are distributed during the holiday season in order to profit from the increased sales activity during the period. Brands may offer discounts during the holidays, flash sales, bundles, flash sales, and other offers to encourage purchases and increase the value of an order.
Brands that regularly host events such as launch parties, webinars, launch parties, and conferences are able to issue invitations to increase attendees and registrations.
Campaigns for promotion:
The emails you receive advertise your services and products, including spotlighting features, sharing reviews and feedback, as well as including CTAs to buy or to learn more.
The seasonal campaigns
These emails are sent out on certain dates. For instance, a clothing shop could advertise their beachwear collections during the summer months, show off coats and jackets in winter, and provide ideas for gifts for moms in the days leading up to Mother’s Day.
Triggered email series:
The emails are sent by specific actions of your clients. For instance, the welcome series could be initiated when a new contact adds themselves to your mailing list, while an abandoned cart collection may be activated after three hours following a shopper leaves their cart.
The emails are sent out after the customer has purchased from your store in order to enhance their experience as well as increase the amount of money you earn. For example, you could send an update to customers on their delivery and ask them to review their experience or offer a discount for the next purchase.
The emails let subscribers join your brand’s page on social media. You can encourage this by giving subscribers reward points or free credit by following them on social media profiles.
Request emails for testimonies:
The emails are designed to collect feedback and reviews from current customers. Customers can be asked to leave reviews on your website or on social media or provide stars on a review site.
We hope that you enjoyed our post on eleven Email Marketing techniques. We hope that you will employ these methods to improve your marketing emails and increase awareness of your business and its services. The most important thing to do is to ensure that you’re adhering to the laws governing email marketing in your particular country, in addition to making sure that you have an email address that you’re not in violation of other laws. It is also important to ensure you have the amount of time and money to dedicate to an effective email campaign. Should you need to address any queries or issues, feel free to contact us at any time!