Nobody likes cold calls, your sales team isn’t a fan of it. Prospects don’t like it. The good thing for you is that they don’t require it. What you need are social sales. Although it may sound similar to social selling, or at the very least is a social term in the name, it’s not identical to social media marketing and is not the same as social media advertising. So let’s learn the concept of ecommerce social selling and how this can benefit your online business.
Table of Contents
- 1 What is social selling, and why should e-commerce stores start using it ?
- 2 6 advantages of ecommerce social selling
- 3 Social Selling Tips for Ecommerce Sales
Modern consumers are well-informed; they prefer to be at the forefront and be aware of opinions before deciding to buy a product. Therefore, one of the most effective ways for businesses to address the new demands of consumers is to utilize social media. That’s where the value of social selling is located.
So, what’s the value of social selling in an organization? First, it’s a more precise method of reaching the people you want to reach.
The immediateness of social networks ensures that both the business and client experience a closer relationship in discussions and any doubts can be resolved more personalized.
The last one is crucial for the new generation of consumers.
Furthermore, this method lets us get to the core of the matter and why social selling is so important. While the conventional method seeks to establish a relationship that is short-term Social media is a way to build a business-customer relationship in the long-term future and help increase sales throughout the established relationship.
Ecommerce Social selling’s goal is to build relations with customers, but there are other benefits of social selling other than just raising sales. Here are six advantages that social selling can bring
1. Enhances brand visibility
Social selling boosts the number of potential customers who come across your company’s name. When your employees enhance their social media accounts with an appealing headline and an engaging description of the products they offer and what they are worth to others, other customers might be interested in your brand and the company’s products and services.
2. Generates high-quality leads
With so much information on social media and profiles of potential customers, it is easy to identify high-quality leads that could be future customers from your item. First, use the information on a prospective buyer’s website to assess their needs and wants. If what your sales staff offers is appealing to them, they may have the potential to be an opportunity. Then, check whether you have any common connections. If so, ask your contact to introduce you to start an honest and genuine conversation.
3. Increases website traffic
If your brand’s visibility grows, the traffic to your website could increase since more people are searching for your company’s site. A higher number of visitors to your website will increase opportunities to acquire potential leads. Then, potential clients can contact your site via email or social media and ask for any additional concerns, allowing you to clarify your information and conclude the deal.
4. Benefits for employees
Social selling is not just to the business but also to employees who participate. Employees can create their own personal brand through the creation of numerous new connections. The results of this method of marketing can provide employment opportunities within their company as a result of their contribution to the company’s success.
5. Reduce the length of sales cycles
Utilizing technology to communicate on social media and professional networks can make establishing connections with potential purchasers easier. After you’ve built credibility through your profile and brief introduction, you’ll have a better chance to complete the sale in a short time because you and your potential buyer can communicate swiftly and effectively online.
6. Develops deeper relationships with customers
Social selling lets you develop connections with your customers. Social media can help you gain knowledge about prospective customers by looking up information on their profiles before ever speaking to them. If you contact them, you might already know what they are looking for and how your business can assist them so that you can structure your conversation with them in line with their needs.
Social Selling Tips for Ecommerce Sales
Sales rule 101: You should be in the exact location where your customers are. There are numerous social media platforms available; however, there’s no sense in having a presence just to be on it. You must carefully choose the best one(s) that will help reach your audience and present your brand’s story most effectively. For example, if you run an SMB that sells high-end products targeted toward an older audience, TikTok is probably not the right channel for you. This article will provide suggestions.
If you’re just beginning to get into social media, Instagram is a great starting point. Its dedicated shopping tool, Instagram Shopping 2, allows SMBs to create an online storefront where customers can shop and purchase products directly using their images and videos. Not needing to leave the application to purchase the item. This will result in higher sales. It’s user-friendly and can guide you through the procedure. Also, as the site is primarily focused on visual content and images, you can capture your customers’ attention with many beautiful images of your product.
2. Consistent branding
Your social media platforms should be a seamless extension of your online store. Use the same colors, fonts, tones of voice, and imagery across all touchpoints to build your brand’s image in consumers’ minds.
3. Quality is more important than quantity
There’s a problem that is called posting excessively. The majority of people don’t want to be bombarded by sales-related messages. Instead, you should be posting captivating, informative content pertinent to your customers’ requirements. Remember that your social presence on the internet is more than just making an instant sale. There are also opportunities to build relationships with your customers and bring long-term value to your company.
4. Get attention
We’re in a culture of scrollers, so make sure your material is quick and concise. When selling on social media, you should focus on pictures and videos and the platforms’ “stories” format to keep your audience interested.
5. Timing is everything.
As important as the content you publish is what you post at the time you publish, it is important to engage your audience with interesting content when they’re most interested. It’s a quick Google search for this topic provides a myriad of contradicting theories regarding the most appropriate timing to publish. Still, ultimately it’s a personal decision specific to each company, dependent on their social media followers’ preferences.
The most effective strategy to post in the context of social media selling is to use a trial-and-error method. In time the analytics of your social media will allow you to understand your customers’ online habits, the times they’re active on every social media platform, and the length of time they spend there – and then schedule your content according to that. If your target audience is international, there’s the added challenge of coordinating various time zones to deal with considering an application for content scheduling such as Hootsuite 3.0 to streamline your posts.
6. Engage in conversations
Your social media presence on the internet isn’t only a one-way road. You’re in a position to understand your client’s requirements – data that can help you determine your company’s growth strategies. Check out users’ conversations on your site, respond to comments, inquire about their needs, and request feedback. The majority of social media platforms’ algorithms favor interaction, so you’ll see your page rank rise as well.
7. User generated content
Have you heard that content generated by users is 42 % more effective than branded content when it comes to increasing sales? Monitor the content and pictures that your company has been featured in. If user posts about your products, then repost it on your page on social networks. This will make your content appear more authentic to prospective buyers.
8. Get Noticed
Hashtags are a great way to connect your content to the people it is more relevant. Be careful not to overdo it; the presence of too many hashtags in an article could be distracting. Specific and precise hashtags can yield better results than broad words that could result in your content being lost among a sea of unrelated content. It is also possible to utilize hashtags to investigate your competitors.