In this article, you will discover the basics of what is eCommerce SEO is as well as what the difference between the normal SEO is, the reasons it is important to invest in eCommerce SEO, and the best way to tackle the process of optimizing your search engine for your online shop.
Table of Contents
- 1 What Is SEO?
- 2 What is Ecommerce SEO?
- 3 Why SEO for an eCommerce store is important
- 4 Benefits of SEO for eCommerce online stores
- 5 How to approach SEO for eCommerce websites?
- 5.1 Step 1: Review Technical SEO
- 5.2 Step 2: Perform Keyword Research
- 5.3 Step 3: Optimize your online shop’s structure.
- 5.4 Step 4: Homepage SEO
- 5.5 Step 5. Optimize your Category Pages
- 5.6 Step 6: Product Page Optimization
- 5.7 Step 7: Cart and Checkout PAGE Optimization
- 5.8 Step 8: Reporting
- 5.9 Step 9: Blogging
- 5.10 Step 10: Link Building For Ecommerce
- 5.11 Step 11: Marketing your eCommerce store
- 6 How to Develop an Ecommerce SEO Strategy
- 7 Best Ecommerce SEO Tools
- 8 Conclusion
What Is SEO?
SEO is a term used to describe the term “search engine optimization. SEO is the practice of taking actions to make a site or content item rank more highly on Google.
The primary distinction separating SEO and paid ads is that SEO is based on “organic” ranking, which means that you pay nothing to get into that market. To make things a little easier, search engine optimization is the process of taking an item of content from the web and enhancing it so that search engines such as Google display it at higher up on the list whenever people search for something.
What is Ecommerce SEO?
eCommerce SEO (or shop SEO) is an expression used to define the process of optimizing search engines for online stores.
In simple terms, it’s a set of guidelines to be applied to a website that sells e-commerce to ensure they’re easy to search for.
Is eCommerce SEO differ from SEO?
Ecommerce SEO covers all aspects of SEO and some specific guidelines to online stores that might not apply to other kinds of websites.
For instance, for websites that are not selling products, the category pages might not be that important in terms of SEO; however, for eCommerce websites, they are essential and require extra focus.
Another distinction is blogging. An active blog plays distinct roles when it comes to SEO for websites that sell products and in the case of SEO for non-eCommerce sites.
Why SEO for an eCommerce store is important
What can consumers do when they need an item or service? First, a lot of them conduct Google searches. They’re searching for alternative options and tips, suggestions, comparisons, and other data that can assist them in making educated decisions.
If your site doesn’t appear in the search results, it isn’t accessible to interested and qualified customers. Your items may be able to find a presence on the Internet, but are they easily found?
This is the reason why e-commerce SEO is a great solution. First, it offers you an opportunity to connect with your intended audience without having to pay for advertisements. Then, once you’ve brought them to your website, you can entice them with high-end products, captivating copywriting, and enticing calls to action.
If you just make your site more user-friendly who are looking for a product, you’re doing your business an injustice. SEO for eCommerce addresses the primary obstacle to gaining new customers: bringing them to visit your website.
Benefits of SEO for eCommerce online stores
Exposure to search engines
A website for eCommerce is an actual business online. It’s not just a hobby or an online site designed for entertainment, but rather an enterprise that must earn money, generate sales, and continue to grow in time.
Search engines handle millions of queries each day, and many are related to eCommerce. Apart from shopping directly on eBay or Amazon, hundreds of people each day use search engines; the majority use Google for an item to purchase.
Ecommerce SEO will help you increase your visibility on search engines, and you will get your fair part of the traffic.
Get high rankings for keywords that matter
Increasing traffic from search engines can be the initial step, but this isn’t enough. What you require to get is focused on the right kind of traffic. Organic traffic targeted to specific areas comes from users who know precisely what they’re looking for.
The users have a clear intention and communicate this intention by typing a search query into the box. For instance, there is an obvious goal if users type “buy HD water resistance video camera” in the search box. Should you own an online website that sells video cameras, this is the kind of customer most likely to change.
SEO It’s the only way to create a long-lasting online business
If you have an online store, You should be aware that there are various methods to drive immediate traffic to your site.
Google Adwords is one of the most well-known and effective methods to drive traffic quickly, followed by Facebook and other social media platforms (depending on your field of expertise).
The issue with these strategies is that sales and traffic are likely to decrease once they stop paying advertisements. This isn’t the case with SEO.
A well-planned SEO strategy will drive traffic to your site 24 hours a day, 7 days a week for months, or even many years to be. It takes some time to get SEO to take effect; however, the results last for a long time, resulting in more ROI in the long term when compared to other marketing techniques.
If you’re looking to build a company that generates traffic by itself without relying on advertising that is paid for, SEO is the way to proceed.
Tips: You can also go through Adwords vs. Seo to learn more about the differences between the two.
SEO will help you build a user-friendly website
A lot of SEO ideas relate to usability and how to create websites that are more friendly for both search engines and users.
SEO will help you increase your conversion rate
Alongside helping to get the appropriate kind of visitors, SEO will also provide tips on improving the sales conversion rates, i.e., sales. Conversion optimization is a procedure that is time-consuming and requires lots of A/B testing; however, it is based on SEO principles.
How to approach SEO for eCommerce websites?
The most effective way to improve your online store is to use a planned method. This means you have to have a strategy covering every aspect of SEO.
For more detail For more specific information, here’s a list of everything you must check and improve:
Step 1: Review Technical SEO
Technical SEO is the first thing to consider when performing an SEO audit or reviewing a website, or conducting an SEO audit.
Technical SEO will ensure that search engines can browse and crawl your site without issue.
The most significant tasks in SEO’s technical SEO include:
- Optimization of Google Search Console Settings
- Sitemap optimization using XML
- Proper settings for robots.txt
- SEO web-friendly URLs and the correct structure of permalinks
- Optimization of page speed
Step 2: Perform Keyword Research
After you’ve got the technical SEO right, the next step is to do a keyword study.
Keyword research is crucial for all kinds of websites. However, it’s more essential for eCommerce websites.
If you don’t target the right terms, you’ll receive some traffic, but you won’t make any sales.
Step 3: Optimize your online shop’s structure.
eCommerce websites must be built with the optimal design and structure. It should be simple to use, easy to navigate, and SEO-friendly.
If your structure isn’t optimal, you will not achieve any sales. It’s as easy as that.
What is the most effective structure for your shop? In addition to following the standard rules (like having an organizational structure), A thorough search for keywords will help you decide how to structure your store.
If you have an online store, and you receive some traffic, but you’re not making sales, it’s worth re-evaluating and optimizing your website’s structure based on the outcomes of your keyword study.
Step 4: Homepage SEO
Optimizing your shop’s homepage is not the same as optimizing the homepage of your blog.
The homepage of an online website plays a variety of functions to fulfill. It should be a highly-converting landing page, but simultaneously, it should be informative and inviting to users.
Step 5. Optimize your Category Pages
It is typical for a website selling e-commerce to have many category pages. In addition, most websites have category pages that do not have any SEO value; however, this isn’t the case for online stores.
Pages for categories are crucial for navigation and beneficial for SEO goals.
Step 6: Product Page Optimization
Pages for products are among the most important pages for e-commerce websites. They need to be optimized for search engines and customers.
Optimizing your product page isn’t always easy, especially when you sell products that are also sold on other sites across the Internet.
Inability to optimize SEO on your product pages will cause a drop in traffic and increased dependence on other strategies (besides SEO) to get visitors to your store.
Step 7: Cart and Checkout PAGE Optimization
I have mentioned that eCommerce SEO will assist you in creating an improved conversion rate for your website. for that, you should optimize your checkout and cart pages.
It is commonplace for all stores to direct customers to checkout and cart pages; however, only a small portion of them make the switch.
Optimizing your checkout and cart pages is not difficult. However, once you’ve got it right, you’ll ignore it and focus on other aspects of your store that require more attention.
Step 8: Reporting
When you optimize an online store, you make it according to the best guidelines and best procedures.
You focus on improving your SEO’s technical aspect, Doing keyword research, and enhancing the structure and content of your online store.
So far, so good.
To decide which option to take, it is essential to have a system for reporting set up and set up.
A reliable reporting system is not only for monitoring sales; it monitors user behavior. The analysis of user behavior will give you the following steps to take in the optimization of SEO.
Step 9: Blogging
An eCommerce website must be able to maintain blogs. A blog for eCommerce uses is not similar to blogging intended for traffic in general.
There are some general guidelines to follow when deciding what topics to write about and what keywords you should target in your blog.
Step 10: Link Building For Ecommerce
When you have a highly converted website, you have to attract many people to visit the site to make sales.
SEO methods like the ones mentioned above will aid in creating an optimized website that has good search engine rankings.
In order to get your website’s pages to the top spots to be found, you must master Off-Page SEO, and link building is among the off-page SEO aspects that you should master.
Step 11: Marketing your eCommerce store
Apart from SEO, There are a variety of other techniques that, while they aren’t directly linked to SEO, could affect your SEO results and the performance of your eCommerce website.
Social media advertising, Facebook marketing, and retargeting marketing via email can be useful when combined with SEO and can help you reach your goals for your business.
How to Develop an Ecommerce SEO Strategy
Ecommerce SEO might seem like an overwhelming task, particularly when you already have websites that are full of items. It can be time-consuming. However, you can accelerate the process by using an effective plan.
Prioritize pages What pages on your website get the most visitors? Begin with them. If you wish customers to concentrate on a specific product, make sure you optimize it for that product first.
Creating workflows SEO demands you to satisfy a variety of particular specifications. Selecting keywords, including metadata and naming your images appropriately and incorporating alternative attributes to your images, and including related keywords, all fall into this category.
Check out the competition: SEO for your eCommerce strategy should be developed to be able to compete with your competitors. Take a look at your competitors’ top websites and review their SEO strategies. Discover ways to make yours more effective.
Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll go over that more in the future.
Best Ecommerce SEO Tools
This is an extremely useful instrument for identifying the most relevant keywords for your eCommerce site, as well as for identifying relevant keywords to boost your site’s rankings.
Just type in keywords that are that is related to your item. The tool will search numerous websites to find information about keywords related to your product CPC, search volume, and many others.
Utilize Ahrefs to improve and monitor your eCommerce SEO strategies. It’s ideal for locating backlinks to your website as well as competitors’ websites. If you have a link from a rival, you might be able to secure links to your website by sending them an email and developing a relationship. Offer to be a link on his website, then recommend one of your top-quality content that their audience could find interesting.
ScreamingFrog is a great tool for identifying issues with your site, including broken links, insufficient meta descriptions, and duplicate content. If you find the issues make redirects or create any missing content to ensure that you do not get penalized by your search results. The free version comes with a lot of useful tools; however, when you have over 500 URL extensions, it’s a possible change to premium.
MOZ is the perfect tool for you to monitor and locate keywords, discover opportunities to build links, and study competitors’ page metrics. In addition, there are both paid and free versions, so you are able to determine how much power you’ll need to power your e-commerce SEO campaign.
We hope you enjoyed our guide on eCommerce SEO. We know that you can make the most of your online sales and get more customers through your online store with this information. So what are you waiting for? Use this information to create a seamless eCommerce experience for your visitors and get those conversions! If you have any other questions or concerns about the eCommerce SEO process, feel free to comment down below.