The main goal of an eCommerce site is to market your merchandise, while the website functions as a platform on which you can show your items. But you require an effective force to persuade people to buy your items.
For instance, a smaller-time business owner could boost the visibility of their business through writing and media. A creative essayist can assist them in choosing appropriate words to appeal to their readers.
Let’s consider the most important aspects when designing the content you want to sell on your website. First, we’ll discuss the basic concepts of traffic generation through consumers-centric content.
Table of Contents
- 1 What is Content Marketing?
- 2 How content marketing can increase ecommerce sales
- 2.1 1. Leverage the Power of Social Media
- 2.2 2. Downloadable Content Related to Product Usage
- 2.3 3. Newsletters
- 2.4 4. Blogging Can Be the Game Changer!
- 2.5 5. FAQ Section on how your services work
- 2.6 6. Attract Buyers with Industry Influencers
- 2.7 7. Email Marketing
- 2.8 8. Focus More on Quality
- 2.9 9. Share User Generated Content
- 3 What are the Essential Types of Content Marketing?
What is Content Marketing?
Content marketing refers to creating and distributing useful, relevant information: blog posts, newsletters, white papers, social media posts, email videos, and similar content to current and prospective customers. When done properly, it conveys knowledge and demonstrates that the company is devoted to its customers to whom they sell.
Continuously using marketing content creates and maintains relationships with current and potential customers and your clients. For example, suppose your customers see your company as an organization interested in their success and an invaluable source of information and advice. In that case, they’ll be more likely to select your company when they’re ready to purchase.
How content marketing can increase ecommerce sales
1. Leverage the Power of Social Media
“There are more than 2 billion active social media users worldwide and this number is projected to grow at a rate of 25% year over year.”
Everyone knows how vital social media is to promoting and distributing content. Use social media to pinpoint factors like the time of day your audience is most active or what channels they use the most.
Once you’ve identified it, devise an effective e-commerce content marketing on social media and then tweak it to suit your needs.
2. Downloadable Content Related to Product Usage
You can make PDF-based content and request your readers to provide their email addresses so they can download it. Then, you can forward the PDF by email. Again, the intention is not to be more difficult for visitors but to get their email addresses. This way, you’ll build an email database of potential clients or leads you can mail future sales propositions and let them know about promotions or new products that you’re launching.
After you’ve gathered an account database of your customers, then you can begin mailing newsletters to them. It is possible to make different types of campaigns according to the nature of your business. If you own an online shop, you could tell your customers about new items or an upcoming sale.
You may insist on a trial or upgrade the plan if you offer services. For example, apple offers its users their favorite music streaming (or offline) for at least six months. In addition, they provide personalized music recommendations.
When creating and distributing newsletters, be sure to include the call to action button. For example, take a look at the screenshot above. The call-to-action button is the red button that says, “Try it free.”
4. Blogging Can Be the Game Changer!
Blogging may be the easiest method to implement an effective content marketing strategy for e-commerce. It’s a tried-and-proven method. The only thing you have to do is produce relevant content that solves issues and addresses the needs of your clients. This will help you connect with your target audience, resulting in a positive outcome.
Being featured on guest blogs allows you to build backlinks that can help increase traffic to your site and improve your site’s rank. Additionally, there are numerous blogs and online guides to blog marketing and blogging that you could profit from.
5. FAQ Section on how your services work
Why is it essential to provide such content on your ecommerce site? A FAQ (frequently asked questions) section can help users understand how your shop operates by providing answers to the most frequently asked concerns.
The FAQ section helps avoid future confusion between your customers. Consider every time you’ve tried to purchase something from a site, and you had to go through all the checkout steps. You were getting ready to make payment, but then you discovered that shipping was more expensive than the actual item. So you’ll abandon the site and never return.
6. Attract Buyers with Industry Influencers
Bloggers can assist you in generating credibility for your site. Similar to social media influencers, they can help you build excitement and implement an effective advertising campaign using content.
But how do we do it? First, relax. It’s not rocket science. All you have to do is list influential people in your industry and then collaborate with them. Begin a conversation and create connections. Make sure to share your idea and content with these influential people. Create giveaways. Utilize their followers and create a new audience.
7. Email Marketing
Marketing via email is among the most effective ways to use online content marketing. Did you realize that 74% of B2C marketers employ emails as the primary method for distributing content?
If you want to earn greater returns on your investment, add email marketing to your content marketing arsenal. Automate email welcome messages, promotions emails, and event emails that target potential customers.
In addition, sending emails to customers who have already purchased from you is a fantastic way to boost traffic and sales. It is obvious that they already love their product, and they are likely to pay more.
8. Focus More on Quality
Concentrate on quality rather than quantity. Avoid syndicated content, and add worth to the subject that will solve your clients’ problems. Plan your content strategically. Don’t just write pointless pieces of content. If you’re unsure about it, look up the trends your competition is doing.
To ensure your content doesn’t veer off into an insignificant corner, attempt to answer these questions before your publication:
- What issue is your content working on?
- What customer questions are you able to answer?
- What do you offer value for money?
Sharing success stories of customers is always a smart idea. You’re appealing to potential customers because they’ve heard from their peers who have liked their product. You’ll also obtain valuable content for free without spending any money. Content created by users is as authentic as it could be. It lends your website authenticity.
You are welcome to share customers’ stories of how they enjoy their product(s) or service(s) and are enjoying it. Contact them to solicit additional feedback if your customers have published fantastic reviews about your product.
Original stories that inspire work as a charm. Ask permission to share your customer’s reviews or any feedback you’ve received from them. Additionally, you can organize contests that encourage customers to share their stories, images, photos, or videos. This allows you to collect additional content you can use to market your service or product.
What are the Essential Types of Content Marketing?
1. Blog posts
Blog posts are an essential part of Content Marketing. They increase brand recognition and boost the engagement of your customers.
This is evident when we consider the ways that blogs work. They provide an internet platform that’s flexible enough to be used to create all types and types of material most efficiently and simply.
Tools such as WordPress come pre-installed right out of the box (for no cost!) and will help you create blogs in minutes.
This low-cost marketing method for your brand’s image depends entirely on the quality of information you offer.
The more intricate thorough, complete, and up-to-date the blog post you write, the more likely it’s to bring the results you want for your business.
The typical blog article is 1.142 words long; however, longer-form content (over 3.000 words) has a higher chance of satisfying the user’s information needs.
2. Case Studies
Case studies are a great way to attract people who want to know more about your company from your customers. Case studies let buyers observe a customer’s journey from the beginning to the end and can experience similar situations in actual life.
This case study from LinkedIn gives a detailed review of how Adobe utilizes LinkedIn to promote their business and attract candidates. It includes data and photos of Adobe’s campaign and shows how the company evaluated its success on LinkedIn’s workplace platform. This case study may assist similar companies in seeing how making use of LinkedIn, in the same way, can improve their applicant.
LinkedIn also offers video case studies such as this one on HSBC. The video demonstrates the LinkedIn marketing strategy, which includes changing how its content is displayed.
If you’ve never made an eBook before now, you can think of them as lengthy blog content. However, they’re not novels or lengthy advertisements for your company. Instead, they’re a means to provide potential customers with valuable details.
The Experience Optimization Playbook from Optimizely is a no-cost eBook that focuses on optimization strategies used by Fortune 500 companies. To get a thorough guide to creating eBooks, as well as guidelines for writing efficient copy (keep it brief, use keywords, and check the size of your font), visit this link.
4. User-generated Content
User-generated content is an excellent method of marketing through content because it involves customers. People react to content similar to theirs, and it’s more likely to keep people interested in your company.
These are examples of content created by users taken from Twitter. Netflix offers a stand-up comedy show from Hannah Gadsby, and this retweet came from a user who tweeted an excerpt from the show they loved. A single tweet can provide instantly shared content on Netflix’s comedy channel.
The Wendy’s fan-tweet gave the fast food giant a chance to commemorate Friday the 13th and promote their customers and their fries. Additionally, Twitter users got to experience a scary Jason/Wendy Mashup.
Many of the concepts your brand may want to convey to customers are difficult to convey in the blog post. Sometimes you’ll need visuals to effectively explain your solution. That’s why infographics are useful.
Infographics use visuals to convey concepts. They usually focus on using numbers and bullet points rather than the long-form content you’d find more often within blog posts.
An infographic can be an excellent way to communicate an idea that is complex to your customers without using words to accomplish it.
Who doesn’t enjoy watching speedy videos on fascinating topics?
Since the advent of broadband connections as well as the advent of the YouTube Internet, it has not been identified.
It’s because a greater amount of content created has moved towards video in the last few years. Video production is a challenge; however, they yield the best outcomes.
The average person spends more than a hundred minutes watching videos each day, and 48% of people use videos to illustrate what they’re most interested in.
If your business can produce quality video content and is likely to attract and retain prospects instead of investing in written content.
7. Testimonials and online customers reviews
Testimonials and customer reviews are an alternative form of content marketing that utilizes social evidence. They are particularly useful in helping your company over potential objections from prospective customers and lessening their sense of uncertainty. Furthermore, online reviews from third-party sites such as Google, Angi, or Trustpilot can also be an important SEO off-page signal.
If Google finds many positive reviews for your business, it signals that your company is reliable and your site will be higher ranked in search results than other brands with fewer reviews.
Podcasting is now an increasingly efficient method of content marketing and branding. One of the main benefits is the ability to deliver high-quality, long-form information with no significant sum of money or energy. It lets you impart your knowledge and experience to your customers directly. Finally, it allows you to build connections with potential customers by connecting with them on an individual level.
Another advantage of podcasts is the fact that they’re portable. They’re easy to listen to on an office commute or even during a cardio exercise when reading might not be an alternative.