Table of Contents
- 1 What is Ecommerce automation ?
- 2 Benefits of Using Automation With Your Online Store
- 3 How to Automate Ecommerce Businesses
- 3.1 1. Reward and track your most active customers.
- 3.2 2. Connect your customers to a Mailchimp list.
- 3.3 3. Get feedback from customers after purchase.
- 3.4 4. Inventory Management
- 3.5 5. Contact those who have left negative reviews.
- 3.6 6. Social Media
- 3.7 7. Segment and tag customers based on their purchasing habits.
- 3.8 8. Analytics Monitoring and Reporting
- 4 Best tools for automation of eCommerce
What is Ecommerce automation ?
Ecommerce automation software is designed to transform your company’s tasks, processes, or campaigns into automated procedures that execute precisely as needed. It’s how businesses can achieve more with the resources they already have.
The issue is straightforward. As a company grows and becomes more complex, the demands and the repetition increase. Systems that were once efficient get more and more inefficient and then fail. As a result, businesses resort to time-consuming and inefficient solutions. The time that could be used to focus on the important things is squandered to focus on urgent tasks, even if it’s just pressing buttons.
Then, companies look to hire new staff members. Unfortunately, people don’t scale. But this doesn’t negate the importance of people. It enhances it. People, particularly their time and energy, are your most potent resource.
Benefits of Using Automation With Your Online Store
In the end, eCommerce automation enhances the quality of the user experience (with segments and customized offerings). In addition, it allows businesses to prioritize and free up time for tasks requiring planning and social capabilities. Here are a few ways your company could gain from the automation of e-commerce.
For a store owner, the time you spend is your most precious resource. Ecommerce automation can help you accomplish more in a shorter amount of time by placing your time-consuming chores on autopilot, like:
- Auto-publish/unpublish website’s content (banner, page, blog, etc.)
- Catalogs and auto-hide/unhide items
- Auto-change product merchandising (price, purchasability, visibility, etc.)
- Automated segmentation and engagement with customers
- Notify team members via auto-notification
2. Faster growth
Automation can be used in every aspect of a company, including marketing and Sales to Fulfillment and Customer Service. It will help you manage these tasks efficiently by streamlining tasks, reorganizing operations, and categorizing information.
Recent research shows that automated e-commerce tools have helped merchants save as much as 30% of their finances and human resources. They can also ensure that their business goals are met (i.e., sales, profits, customer acquisition and retention, and more.)
Additionally, the fact that you spend less time doing daily routine tasks allows you to focus on the important things that require the process of innovation, decision-making, and strategy, crucial elements for expanding your company.
3. Enhance the effectiveness of sales and marketing
Marketing and sales teams in the E-commerce industry are the ones who stand to benefit from automation. For instance:
- Personalize customer experiences by providing live customer segments and interaction
- You can be assured of prompt response by sending rapid automated emails/messages that follow the activities of customers
- Allow proactive and dynamic marketing campaigns by scheduling marketing campaigns that trigger at a specific time.
According to recent research, an automation approach to marketing and sales enables businesses to generate a 50 percent revenue increase.
4. Easier onboarding with e-commerce automation
In the same way, keeping customers and customers happy with their interactions with your company is crucial to long-term, profitable relationships. Many e-commerce-related automation tools can keep the relationship lively and growing.
Automated portals for suppliers can allow employees to concentrate on the growth of their business, as we’ve discussed earlier. In the meantime, new suppliers and vendors could take charge of creating their system.
How to Automate Ecommerce Businesses
1. Reward and track your most active customers.
Are you rewarding your top customers? Customer retention is important for all companies, including the e-commerce industry.
You could boost your profit up to 25-95 %by increasing your retention rate by five percent.
To encourage customer loyalty, You could include a gift card or free delivery on orders of more than $100. Utilizing a program like ActiveCampaign, it is possible to segment customers according to the amount they spend over time and send them emails that include rewards.
2. Connect your customers to a Mailchimp list.
The top e-commerce platforms, such as WooCommerce and Shopify, integrate natively with Mailchimp. Therefore, if you’re using Mailchimp, the most popular email marketing tool, to distribute your newsletters or emails, make sure to connect your accounts.
A connection with Mailchimp will automatically transfer your email address of buyers interested in your emails to a specific Mailchimp database so that you can keep them up-to-date with your most recent products and promotions.
3. Get feedback from customers after purchase.
Every online retailer knows how important reviews and authentic feedback are. They can be the difference between success and failure for your business. To make it easier for customers to leave reviews, create automated email workflows that send follow-up emails for a set amount of time after the purchase has been completed. Request honest feedback and provide a link where users can write their reviews.
4. Inventory Management
With a limited variety of products, it can be difficult to update manually and maintain an inventory record at your online retailer. Some business owners prefer not to track inventory in any way, but this can result in orders being placed even when there is a shortage of inventory which can result in refunds and angry customers. Additionally, as your business expands and expands, updating inventory manually is no longer a viable option, and mistakes are likely to occur more often.
Ideally, you’ll want the inventory in your warehouse to be in line with inventory online and have inventory availability automatically updated when transactions happen when returns are processed, and new items are added to the inventory. Many software platforms – local-installed and cloud-based – can assist with this process. They also offer integration with the most popular eCommerce platforms and other operating software. In addition, you should look for software that can scale with you in line with your business’s growth strategy, including choices like:
- Multi-channel sales through several online shops
- Multisite synchronization to multiple fulfillment centers and warehouses
- Reporting is segmented for each region and the selling channel
5. Contact those who have left negative reviews.
If you’ve received a negative 1-star review, ensure you address it. You can set up an automated system that creates a help ticket using your helpdesk program to make it easier to contact quickly and rectify the issue, at the very least, be able to understand what’s transpired.
6. Social Media
Marketing your online business can be time-consuming. You not only have to develop content for your blog and website, but you also have to make sure that you promote the content. Your marketing should be consistent with postings on social channels while also curating relevant content for your target audience to complete the gaps in the content calendar. When you increase your audience, you’ll spend much more time analyzing your brand’s reputation, engaging your followers, and creating content that keeps your followers engaged. There’s a good chance that there are numerous apps and services that can dramatically simplify the process to promote the success of your eCommerce store:
- Utilize Buffer to plan your posts and content that you’ve curated so that they’re released automatically at a specific time and date you choose.
- Quuuu automatically curates content on the basis of themes you pick, picked by users to ensure the highest quality. It then sends the material to social media channels.
- Hootsuite allows you to publish the same post on different social networks to avoid bouncing between different sites with each new update.
- Mention is a way to eliminate the hassle of manually monitoring while keeping attention to your brand’s image and the other key phrases you are targeting. You’ll be notified when discussions regarding your services and products take place, allowing you to be involved and stay informed.
7. Segment and tag customers based on their purchasing habits.
Segmentation will help you better identify your customers and keep up to date with any requirements they may have. When using the help of a CRM, you can categorize or segment your customers based on the demographics (e.g., gender or geographical location) or lifetime order value milestones, the number of orders, or subscriptions or memberships, for instance.
8. Analytics Monitoring and Reporting
Many Ecommerce companies are governed because of the data. Your sales, traffic, and customer analytics reveal a lot about your store’s performance and products. So you’ll need to track. However, you do not want to be covered in reports every day. Google Analytics and other reporting platforms from third parties such as Kissmetrics are programmed to automatically generate reports and deliver the required information at a particular time and date. This could save you the effort of manually collecting information from multiple dashboards and channels and getting it directly to you or pulled in just a few clicks.
Best tools for automation of eCommerce
1. Hubspot – Best eCommerce Inbound Marketing Software
The Hubspot platform is highly recommended to eCommerce companies struggling to draw customers and convert visitors to paying clients. With numerous functions in one software that lets you be in control of your marketing efforts, It could be the catalyst that you need to increase conversion.
Hubspot prioritizes sales funnels within the marketing strategy in general and offers retailers sophisticated tools to control the funnels. If you own your own eCommerce store, you’ve got an amazing resource that allows you to evaluate your approach and tweak it. Hubspot offers a variety of applications that will aid in generating leads for your site. It also provides analytical reports that reveal where you’re earning the most profit (Facebook ads, for instance) and allows you to invest more in that channel.
2. Google Data Studio – Best for eCommerce Reporting
Google Data Studio is the perfect tool for those who want to cut down on time with reporting while also having access to the most crucial business information faster.
This is the only tool that decreases the risk of mistakes and saves precious time by streamlining the reporting process. You get an automated system that processes information in near-real time. Google Data Studio integrates with Google Analytics and Google Ads and provides you with visualizations of the data source, eliminating the need for PowerPoint as well as Excel. It also comes with various connectors that can work with any data source you could think of. The fact that it’s absolutely free to use makes it a fantastic tool to have in your eCommerce automation arsenal.
3. Mailchimp- Best for eCommerce Email Marketing
Most likely, you’ve heard of Mailchimp, the revolutionary email marketing platform. The eCommerce automation tool lets retailers know their customers better to gather important information and market campaigns with a more targeted, segmented method. Mailchimp says segmented campaigns.
With excellent analytics, fantastic automation, and great pricing, Mailchimp works well for companies that want to expand their marketing via email.
4. Shopify – Best eCommerce Platform
Selling online requires the creation of an eCommerce store. You can build your own from scratch or use platforms that come with built-in tools that enable you to set up and host your store quickly. Shopify is perhaps the most popular in terms of a one-stop eCommerce platform.
Shopify is a great option for companies and those who want to sell online products without creating an existing website starting from scratch.
5. FenixCommerce – Best Shipping and Delivery Experience Software
In the past, eCommerce websites always provided the same delivery and shipping experience to every customer regardless of where they reside and preferences for shopping or past shopping experience. Nowadays, the rules have changed, and online retailers must take into account consumer behavior when creating the user experience on their websites. The reason is that consumers want retailers to provide them with an experience that is in line with their requirements. In addition, they would like to control the time and method by which their packages are delivered.
It’s difficult to locate an eCommerce site today that can accurately provide delivery time estimates and personalized shipping options that customers can easily select from. This issue has resulted in abandoned carts and decreased capacity to close sales for merchants.