eBay and Commerce Me Lead


Australia and New Zealand are attention-grabbing markets for ecommerce, however their attraction isn’t apparent at first look. For many of the Western world, these are distant nations with small populations and economies. Lower than 10% of complete retail gross sales are on-line in Australia and New Zealand, so the uptake of on-line buying lags behind the US and UK.

Nevertheless, the 2 nations had mixed on-line retail gross sales of $25 billion in 2019 with sturdy development as on-line retail takes an rising share of the overall retail market. Cross-border gross sales are excessive, at 9.5% in Australia and 33% in New Zealand. With a extra slender number of merchandise and better costs in some elements of their home markets, buyers are eager to purchase from overseas.

These nations are additionally rich, English-speaking and economically developed. The main on-line marketplaces in every (eBay in Australia and Commerce Me in New Zealand) are seller-friendly and simple to entry for worldwide sellers.

The biggest on-line marketplaces in Australia and New Zealand

eBay is the biggest on-line market in Australasia, by a large margin. Amazon is firmly in second place. This bucks the worldwide pattern – Australia is the one nation on this planet the place each eBay and Amazon function, and eBay remains to be within the lead.

Nevertheless, Amazon.com.au has been rising strongly since its launch in 2017. In solely three years, its month-to-month visits have grown to 25.8 million (41% of eBay’s) and look set to develop a lot additional. Australians aren’t any completely different to buyers in different nations in preferring a sooner and extra handy buying expertise, and that’s the place Amazon excels.

On-line market Commerce Me is third within the checklist with 18.8 million month-to-month visits, 94% of which come from New Zealand. In actual fact, Commerce Me is so fashionable in New Zealand, solely Google, YouTube and Fb have extra site visitors. eBay has solely 3% of Commerce Me’s site visitors in New Zealand, and Amazon solely 2%.

The decrease half of the checklist options three Australian web sites: Catch.com.au, The Iconic and MyDeal.com.au. The 2 cross-category ecommerce websites, Catch.com.au and MyDeal.com.au, get 95% of their site visitors from Australia and no vital stage of visits from New Zealand. Trend web site The Iconic has extra publicity to New Zealand at 11%, however nonetheless receives 84% of its site visitors from Australia.

eBay in Australia


eBay is the most well-liked on-line market in Australia with 62.8 million month-to-month visits, and has dominated ecommerce there since its launch in 1999. Regardless of the presence of Amazon in Australia for the previous three years, eBay continues to guide the market.

Australian companies have been enthusiastic eBay sellers because the website launched, rising their gross sales rapidly and sometimes promoting internationally. 90% of Australian SMBs on eBay export globally.

eBay has a worldwide account system, so promoting is identical in each nation and sellers have a constant suggestions profile worldwide. Nevertheless, listings are particular to every eBay website and don’t robotically present in the usual search outcomes throughout all world marketplaces.

eBay’s worldwide website visibility (ISV) itemizing improve isn’t supported in Australia, however the International Delivery Program does cowl the nation and makes it simpler for sellers to ship orders internationally, though it’s not all the time the best choice for worldwide transport.

eBay has a decrease profile in New Zealand, with solely 539,000 month-to-month visits.

Amazon in Australia


Amazon launched in Australia in the direction of the tip of 2017, attracting tens of hundreds of consumers throughout the first 24 hours. Some commentators predicted that Amazon would rapidly dominate ecommerce in Australia, and referred to as for restrictions to guard home firms.

Nevertheless, regardless of Amazon rising steadily in Australia since its launch, it has not taken off as dramatically as many anticipated. This may be as a result of Australian shoppers understand Amazon as just like eBay, and fee home retailers extra extremely. With eBay so ingrained in Australian life, Amazon has did not persuade Australians that it gives a significantly better buying expertise.

Nonetheless, Amazon’s dedication to Australia shouldn’t be underestimated. Amazon seldom pulls again after coming into a market (China is a uncommon exception) and has constructed 4 success facilities within the nation, the newest in Queensland.

FBA is on the market to market sellers in Australia, making it straightforward for companies to succeed in shoppers throughout the nation. Though Australia is analogous in measurement to the US, it has lower than a tenth of the inhabitants, and the principle inhabitants facilities are overwhelmingly coastal. Delivery from a single warehouse to the entire nation ends in extremely variable prices and supply occasions, so Amazon caring for success is welcome for a lot of sellers.

Amazon in Australia has its personal vendor registration system (solely Europe and North America have shared methods) so sellers should register individually to promote there.

Commerce Me in New Zealand

Trade Me

Commerce Me is a outstanding success story in New Zealand. It was based in 1999 by New Zealand entrepreneur Sam Morgan and grew steadily, seeing off competitors from eBay in 2001 and reaching a million members in 2005. It now has almost 5 million registered members – barely greater than the inhabitants of the nation – and round 8.5 million reside listings. Commerce Me was acquired by personal fairness agency Apax Companions in 2019.

Commerce Me has a robust fame for protected on-line buying and selling, and is among the most influential home manufacturers in New Zealand. It’s a listing-driven website within the model of eBay, and merchandise may be bought by public sale or at a fixed-price. All listings have a set length, however may be renewed.

As talked about above, 33% of on-line gross sales in New Zealand are cross-border, so roughly one billion US {dollars} in worth yearly. Two-thirds of all web shoppers in New Zealand have made a purchase order from an abroad enterprise within the final three months. Kiwis do purchase straight from on-line marketplaces based mostly exterior the nation – together with eBay, Amazon, Want and AliExpress – however the best way to succeed in the best variety of shoppers in New Zealand is thru Commerce Me.

There may be an utility course of for international sellers on Commerce Me. {The marketplace} desires sellers who can enhance provide to their purchaser group – both worth, model range or vary – with out flooding the classes.

New Zealand as an entire may be very accessible to worldwide companies, and is constantly ranked within the prime ten nations on this planet to do enterprise.

Additionally see Promoting on New Zealand’s Commerce Me: Your Questions Answered.

Different on-line marketplaces in Australia

Other Australian online marketplaces

Three different on-line marketplaces characteristic in our checklist above, all from Australia.

Catch.com.au is Australia’s largest day by day offers website, based in 2006. It has 8.3 million month-to-month visits globally, 95% of that are from Australia. Catch.com.au was initially a retailer in its personal proper, then added a web-based market for third-party sellers in 2017. Catch has over 4 million prospects and numerous main manufacturers are supplied together with Nike, Lego and Dyson. Sellers want to use to promote on Catch and want to supply distinctive gadgets, ideally area of interest merchandise that may be bought at a reduction.

The Iconic is a vogue retailer and market, based in 2011, and a part of International Trend Group – a community of vogue web sites which additionally contains Dafiti in Latin America, lamoda in Russia and Zalora in South East Asia. The Iconic has 5.1 million month-to-month guests of which 84% are from Australia and 11% are from New Zealand. Merchandise are offered identically on the location, whether or not they’re supplied by The Iconic or market sellers, so there aren’t any vendor storefronts or different alternatives to showcase your enterprise as an entire. Making use of to promote on The Iconic is a guide course of, however as soon as established, help is on the market by way of the Vendor Middle.

MyDeal.com.au is one other Australian success story, based in 2011. It’s a pure-play on-line market (not a retailer in its personal proper), providing over 1 million merchandise. It has 2.6 million month-to-month visits globally, 95% of that are from Australia. MyDeal.com.au sells merchandise in all classes, with a selected concentrate on furnishings and homewares. Companies must promote a variety of merchandise to entry the platform, and sellers of furnishings and different cumbersome gadgets have a tendency to seek out the best success. MyDeal.com.au doesn’t present success providers, so sellers might want to prepare their very own transport or use a third-party logistics firm.

Concerning the information

This text covers on-line marketplaces (both pure-play marketplaces or retailers with a third-party market) with multiple million month-to-month visits from Australia and New Zealand mixed, based mostly on information from SimilarWeb. A world checklist of on-line marketplaces, based mostly on the identical information, is on the market in The World’s Prime On-line Marketplaces.

We’ve excluded on-line retailers whose market types a really small a part of their total enterprise, in addition to marketplaces with a consumer-to-consumer mannequin, and marketplaces with a really slender product area of interest.

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On-line Marketplaces in Australia and New Zealand: eBay and Commerce Me Lead