If you are a brand owner selling in Amazon stores, you can use our self-service, brand-exclusive tools, called Brand Registry, to build awareness and grow your business. Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.
Here are some of the detail page content tools which are available to brand owners to build high-quality listings and help create the experience customers desire to increase conversion:
- Manage Your Experiments allows you to run controlled experiments to A/B test your detail page content and discover what may convert best with shoppers.
- A+ Content can make your products stand out with rich text and images in the Product Description section of the detail page. Adding A+ content can help increase sales by connecting customers with your brand story and diving deep into product features.
- Brand Dashboard provides helpful insights on how you can improve customer experience and maintain your brand health metrics.
- Customer Reviews give you a dashboard of recent customer reviews so that you can easily read, track, and respond to all your customer reviews from one place.
Table of Contents
- 1 What information is required to enrol a brand in Amazon Brand Registry?
- 2 Are WIPO trademarks accepted by Amazon Brand Registry?
- 3 Does Amazon Brand Registry provide GTIN exemption for my products?
- 4 How can I use Amazon Brand Registry in other stores?
- 5 What is Amazon’s policy on protection of intellectual property?
What information is required to enrol a brand in Amazon Brand Registry?
Currently, to enroll a brand in Amazon Brand Registry (ABR), you must provide the following information:
- Your brand name that has an active registered trademark; the active registered trademark for your brand must appear on your products or packaging.
- The associated government-registered trademark number. We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, Poland, the United Kingdom, the European Union and the United Arab Emirates. ABR is not affiliated with any of these offices; please do not contact them for information about ABR.
Are WIPO trademarks accepted by Amazon Brand Registry?
We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Netherlands, Turkey, Singapore, Saudi Arabia, Sweden, Poland, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
Does Amazon Brand Registry provide GTIN exemption for my products?
Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
How can I use Amazon Brand Registry in other stores?
To access Amazon Brand Registry tools and services in other stores, you will need to create an Amazon Brand Registry account using a unique email address in each store you wish to access. The administrator of the Brand Registry account will need to submit a request to add that new email account as an additional user by visiting the Brand Registry Support page.
Having trouble logging in or accessing your brands?If your brand is already enrolled in Amazon Brand Registry, but you do not see any of your enrolled brands when logged into your Brand Registry account, you may have logged in using the wrong email and password. Click this link to sign out of your existing Amazon account, and sign into Brand Registry again using the correct email and password. If you forgot your password, you can reset your password here.
What is Amazon’s policy on protection of intellectual property?
Amazon does not allow listings that violate the intellectual property rights of rights owners. For detailed information, please review Amazon’s Intellectual Property (IP) policy. We encourage rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry.
Selling your products online and on Amazon greatly expands your potential customer base. It also increases your risk of counterfeiters and knock offs. Having a trademark and enrolling in the Amazon Brand Registry can be a huge step toward protecting your brand on the Amazon platform. If you’re ready to start selling on Amazon, you can do so without needing to enroll in the Amazon Brand Registry. Registering a trademark enables you to register with the Amazon Registry and provides you with an extra layer of protection.
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