Social media marketing is an in-demand skill. Social media platforms are the main source of information for most people worldwide. If you can master these platforms, you can harness their power to build a massive audience for your business. The best time to post on social media in 2022 is certainly different from the best time in 2020.
Each platform has its quirks. They change from time to time. To be an expert on social media marketing in 2022, you must use your judgment and the statistics that are available to find the best time of day to post
When is the best time to post on Social Media
When to Post on Instagram?
If you were selling or selling on Instagram before the outbreak of COVID-19, the ideal time to post is during a time before lunchtime every Wednesday at 11:00 a.m. and on Fridays from 10 a.m. until 11 a.m.
- The most popular day to upload photos on Instagram was Wednesday.
When To Post on Instagram During the Pandemic?
In light of COVID-19, the most popular time to upload content on Instagram has been extended to three days per week, Tuesdays, Mondays, and Fridays. It’s still the hour before lunchtime at 11 a.m. There’s even a peak of engagement on Tuesdays around 2 p.m.
When to Post on Facebook?
The best time to post on your business’s Facebook page were Wednesdays at 11:00 a.m. as well as between the hours of 1 p.m. and 2 p.m since activity on the platform grew at the midpoint during the workweek. (Sprout Social, 2020).
Tuesdays through Thursdays were thought to be secure days to post on Facebook, particularly in the hours between a.m. and 3 p.m.
- The most effective moment to make a post to Facebook were Wednesdays between 11:00 a.m. and 1 – 2 p.m.
- The most hard is Sunday.
When To Post on Facebook During the Pandemic?
The best times to share content to Facebook when there is a coronavirus outbreak are on Wednesdays, Mondays, and Fridays between 10 a.m. and 11 a.m. Unfortunately, the weekend is still the worst time to publish, along with weekdays that end at the time of 5 p.m.
Best Time to Post on Linkedin?
Bfore COVID-19, the most effective times to publish to LinkedIn would be during the week and in the early morning.
- Every Wednesday between 8 a.m. until 10:30 a.m. and noon
- Wednesdays start at 9:00 a.m. or between 1 p.m. and 2 p.m.
- Friday mornings at 9 a.m.
When To Post on LinkedIn During the Pandemic?
The most appropriate time to post to LinkedIn in the course of the coronavirus pandemic is:
- Wednesday 3 – 4 p.m.
- Wednesdays from 9 a.m. until 10 a.m.
- Every Friday between 11:00 a.m. until 12 p.m.
The evenings, weekends, and hours after work tend to be the most difficult times to share content on LinkedIn to increase engagement and visibility.
When to Post on Twitter?
Twitter users typically stay up to date with the most recent news and tweets early in the morning. This is why the most effective time to post your tweets on Twitter to promote your company is on Wednesdays and Fridays around 9 a.m.
The usage patterns have remained much similar throughout COVID-19. The only exception is to the mornings on Fridays, where there has been a surge in usage between 7 a.m. and 9:00 a.m., with a peak toward the end of the time ( Sprout Social 2020).
Wednesday and Friday are among the best times to post on Twitter. Unfortunately, weekends are not the best days to tweet on Twitter.
Best Time to Post on TikTok?
According to 2021 TikTok marketing data, 90 percent of users utilize the application on a daily basis. Therefore, it’s possible to post at any point during the week to put your message to users. However, generally speaking, it’s recommended to make posts on TikTok early in the morning and after hours of work.
- It is generally believed that when it is most appropriate to make a post to TikTok is in the early in the morning, during the hours between 6:30 a.m. to 10 a.m. and the evening, following working (7 p.m. until eleven p.m.).
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, *9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, *12 AM, 7 PM
- Friday: *5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
- It is recommended to adhere to your Eastern Standard Time to determine the TikTok posting schedule since an increasing number of US teens are using the app for video sharing. It’s interesting to note that more US people have installed TikTok on their phones.
Best Time to Post on Pinterest?
The most effective times to post on Pinterest are late in the day and during the evenings ( Coschedule, 2020).
- The most effective timings to post to Pinterest will be on Saturdays and Fridays is 8-11 p.m. (with an optimum in the 9 p.m.) and during late at night, from 2 a.m. until 4 a.m.
- The worst time to share the most on Pinterest is at night.
The Best Time to Post on Snapchat?
- The best time to share your snaps is at night, in the period between 10:00 p.m. and one a.m. Most Snapchatter is online during these hours.
- There’s no ideal day to share your content on Snapchat because users use the app every day
Best Time to Publish Videos on YouTube?
The ideal time to upload YouTube videos YouTube is during the afternoon, between 2 p.m. and 4 p.m. It’s because the majority of users view videos at night. The time between seven p.m. and 10 p.m. is the time that YouTube gets the most users, which is why you’ll need to ensure that your videos are indexed at that time.
- Thursdays and Fridays are ideal days to upload videos on YouTube.
- Tuesdays, Mondays, and Fridays are among the most challenging days to post videos on YouTube because people go back to work and are less able to go on YouTube.
Best Time to Post on Tumblr?
- The best time to upload on Tumblr is in the evening, around 10:00 p.m. The majority of users open tumbler after hours of work. (It Still Works)
- The most ideal days to publish the most content are on Saturday or Sunday because the majority of Tumblr users are active during weekends.
Best times to publish on social media based on the industry
The best times to post on social media regarding health
Healthcare facilities and healthcare services were faced with a daunting challenge of 2020 to adapt to the worldwide audiences continuously trying to understand the meaning of the latest information and adapt to the changes in life that resulted caused by quarantine precautions.
The best times to share on Facebook to promote health
- The best times to use HTML0 are Every Monday and Friday, at 11:00 a.m.
- Best day: Tuesday
- Worst day: Sunday
The best times to post on Instagram for health purposes
- Best times are Saturday 8-9 a.m. and Tuesday 8 a.m.-noon and between 8 and 5-8 p.m.
- Best days: Monday, Tuesday
- Worst day: Saturday
When is the best time to make a post on Twitter for health care
- The best times to use are Monday 9 a.m.-noon on Tuesday, 8:30 a.m.-1 p.m.
- Best day: Tuesday
- Worst day: Sunday
When is the best time to post to social media platforms for media
The best times to post on Facebook for media
- Best times: Friday 7 a.m., Tuesday 6-9 a.m.
- Best days: Tuesday, Wednesday, Friday
- Worst day: Saturday
When is the best time to post to Instagram for media
- Best times: Tuesday 1-5 p.m., Wednesday 11 a.m., Thursday 8-9 a.m.
- Best days: Tuesday, Wednesday, Thursday
- Worst day: Sunday
The best times to tweet Twitter?
- Best times: Monday 6 a.m. & 9 a.m., Tuesday 7 a.m.
- Best days: Monday, Tuesday
- Worst day: Saturday
When is the best time to post on social media to promote education?
In the field of education, Twitter and Facebook were very consistent in terms of opportunities for interaction throughout the day and into the evening hours. Instagram seemed to be less frequent; however, educational institutions and universities shouldn’t ignore the opportunity to utilize the platform to showcase their image and highlight students’ lives through video.
The best times to share your content on Facebook to help educate
- The best times on Wednesdays and Fridays at 10 a.m.
- Best days: Tuesday, Wednesday
- Worst day: Sunday
When is the best time to post to Instagram to impart knowledge
- Best times: Friday 4-5 a.m., Thursday 2 p.m.
- Best day: Friday
- Worst day: Sunday
When is the best time to post on Twitter for educational purposes
- Best times: Monday 6- 9 p.m., Thursday 10 a.m.
- Best day: Monday
- Worst day: Sunday
The best times to post on social media to promote a nonprofit
The three platforms we looked at for accounts on social media for nonprofit organizations had high engagement during typical US working hours. It was nearly impossible to identify distinct time periods of high engagement in the good block of activity that occurred between 8 a.m and 7 p.m.
With the constant public engagement in this area, this is a fantastic chance to further analyze your account’s individual information and determine the ideal timing for your particular organization to reach out to your audience and achieve your objectives.
When is the best time to share your information on Facebook for nonprofit organizations?
- Best times: Wednesday 10 a.m.-5 p.m.
- Best day: Wednesday
- Worst day: Saturday (minor difference)
The best times to post on Instagram for nonprofit organizations
- Best times: Wednesday 10 a.m.-6 p.m.
- Best day: Wednesday
- Worst day: Sunday
The best times to tweet on Twitter for nonprofit organizations
- Best times: Wednesday 10-11 a.m, 2-4 p.m.
- Best day: Wednesday
- Worst day: Sunday
The best times to share on social media regarding restaurants
The year 2020 was when restaurants were required to change their focus from the dining experience that is social media-ready to accommodate a growing takeaway and delivery and inform their customers about changes to menus and service.
The best time to share Facebook for restaurants.
- The best times to post are on Monday at 12:00 p.m., Thursday 1-2 p.m.
- Best day: Friday
- Worst day: Sunday
Best times to update Instagram for restaurants
- The best times to use HTML0 are Monday, 9 a.m.-1 p.m.
- Best day: Monday
- Worst day: Saturday
The best times to tweet to Twitter in restaurants
- Best times: Wednesday noon-2 p.m., Thursday 8 a.m.-2 p.m.
- Best day: Thursday
- Worst day: Saturday
When is the best time to post on social media to promote tech?
It’s possible to be a bit surprised to learn that Instagram was the most popular platform in terms of posting times during peak times, specifically for the tech industry. But, it’s the perfect option for tech firms such as B2B companies to promote visually appealing content such as infographics or reports. It can also give a peek into the company’s culture and advocacy for employees.
The best times to share your information on Facebook for technical reasons
- Best times: Thursday 3-4 p.m.
- Best day: Tuesday, Thursday
- Worst day: Sunday
The best times to post on Instagram? Instagram for tech
- The best times are The Mondays are 10-11 a.m. 2-5 p.m. 8 p.m. on Tuesday from 10:30 a.m.-1 p.m. on Thursdays at 11 a.m., and Friday between 11 and 12 a.m.
- Best day: Monday
- Worst day: Sunday
When is the best time to post to Twitter for tech based business or channels
- Best times: Monday 11 a.m.,
- Tuesday & Wednesday 9 a.m.,
- Best day: Tuesday
- Worst day: Sunday
The best times to post on social media regarding travel and tourism.
Social media fans did respond to the efforts, with a steady response throughout the whole week, particularly for Facebook as well as Instagram. In spite of the absence of traditional travel photography, tourism brands are trying to share experiences across the globe and inspire seemed to be successful and provide new possibilities for social marketers in these sectors to be innovative and flexible in their strategies.
When is the best time to post on Facebook for travel and tourism
- The best times are Monday and Tuesday 9:00 a.m.-1 p.m. Thursday 10 a.m.-noon
- Best day: Wednesday
- Worst day: Sunday
When is the best time to upload photos on Instagram for tourism and travel
- Best times: Thursday 7 a.m., Monday 11 a.m.-3 p.m.
- Best day: Thursday
- Worst days: Saturday, Sunday
When is the best time to post on Twitter for tourism and travel
- Best times: Monday 10 a.m.-2 p.m., Wednesday 8-9 a.m.
- Best days: Monday, Tuesday
- Worst day: Saturday
When is the best time to share on social media to promote finance
Financial institutions that are not regulated by the government must take a careful look at the best ways to keep in touch with their clients while also ensuring the strictest standards on social media within the industry.
The best times to share your information on Facebook for financial purposes
- The most popular times are Monday 9:00 a.m.-1 p.m. on Mondays at 5:30 p.m. on Fridays at 11:00 a.m.
- Best day: Wednesday
- Worst day: Sunday
The best times to tweet on Twitter for financial purposes
- The best times are Monday and Tuesday from 1-3 a.m. Then, on Friday, noon to 3 p.m.
- Best days: Monday, Tuesday
- Worst day: Saturday
The best times to publish on social media regarding hospitality.
Like the tourism industry, hotels and hospitality brands were confronted with unexpected challenges to completely change their strategies for marketing and social media content in 2020. Hotels and hospitality brands, many of which have multiple accounts from different locations, needed to be consistent with the messaging they use and keep in touch with customers who required regular information as to travel restrictions and limitations changed throughout the year.
When is the best time to upload on Facebook to advertise your hospitality
- The best times to use HTML0 are Monday, 11 a.m. Then, on Friday, 8-11 a.m. Monday Tuesday as well as Thursdays at 4:00 p.m.
- Best day: Friday
- Worst day: Sunday
Best times to post to Instagram to promote hospitality
- The best times are Tuesday at 12 noon; Thursday, 3-4 p.m. Friday 8 a.m.-noon
- Best day: Friday
- Worst day: Sunday
The best times to tweet on Twitter for hosting
- Best times: Wednesday 3-5 p.m., Thursday 10-11 a.m.
- Best day: Thursday
- Worst day: Sunday
Final thoughts
In the end, there is no absolute ideal time to publish via social media. The ideal time for your brand is as individual as your followers and is different for each platform.
With the right information, optimization of your posting schedule will yield real results and increase the ROI of your posts on social media.
To use Twitter and LinkedIn, be attentive to the performance of previous posts.
In order to determine when you should post on Instagram and Facebook, take a look at the performance of your posts in the past as well as what time your fans are online.
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