The number of users who utilize social media sites and platforms continues to grow and increase; social media marketing campaigns are currently the best method to market to an increasingly mobile and social-media-savvy customer base. Before they launch their first digital venture, however, businesses must be aware of marketing fundamentals via social media and what constitutes a successful social media marketing campaign.
Table of Contents
- 1 What is a social media campaign ?
- 2 How To Set Social Media Campaign Goals:
- 3 Best Practices For Social Media Campaigns:
- 4 8 Steps of running a social media campaign
- 4.1 1. Learn about the goals of the campaign.
- 4.2 2. Decide how to promote the campaign on each channel.
- 4.3 3. Create a content calendar for the week or month.
- 4.4 5. Schedule posts.
- 4.5 6. Monitor and then respond.
- 4.6 7. Follow up after the event or promotion, if necessary.
- 4.7 8. Adjust and analyze.
- 5 Social media marketing campaign examples
- 6 Conclusion
A social media marketing campaign can be described as a marketing initiative to support or aid in achieving a business objective through any or all of the social platforms. The campaigns differ from regular social media initiatives due to their focus, targeting, and ability to measure.
Content for social media marketing campaigns could include:
Owned media: The term refers to all content owned by the company, which includes any content that appears on the brand’s websites and social media channels.
Earned media refers to every kind of content related to brands made or shared through social media by users.
Paid media: Content that the company pays for the goal of increasing awareness about the brand and extending reach or improving engagement.
How To Set Social Media Campaign Goals:
When designed as part of an overall marketing strategy, an effective social media strategy should focus on a specific business objective. For example, it could be increasing your followers on Facebook or driving sales with Instagram.
The practical goals of a successful social media marketing campaign could be:
- Get direct feedback from your intended audience
- Create Facebook page messages
- The creation of an email marketing list of active consumers
- Promoting brand engagement on social media platforms
- Increased site traffic and brand recognition
- Selling directly via your advertising campaigns
Social media marketing goals must be precise and quantifiable to achieve the most effective outcomes.
Before you launch your social media strategy, make sure you measure the performance of your visitors and the targeted indicators. By doing this, you’ll be able to observe any changes in your performance throughout your campaign and even afterward.
It’s crucial to remember that different groups are likely to have different tastes based on the social media platform. Therefore, you must select the right platform to connect with your intended group of users.
Best Practices For Social Media Campaigns:
Create a call to action. It’s important to explicitly ask your users to engage through your social media posts. Invite your users to participate in a survey, or an online poll, write reviews, participate in an event, or sign up to your email list. A great thing that you could do is to create an appealing offer. For instance, to promote dental marketing on the internet, developing a free offer for teeth whitening is possible. If you can get someone interested, it is possible to sell them additional products, but, more importantly, you can make them a client for life.
Incentive programs are crucial. You must give your readers a compelling reason to supply the contact information. You can offer them a coupon reward, discount, or special content as a reward for time or personal details.
Relevant Gifts. If your small firm offers “gadgets,” don’t provide a free “widget” for your giveaway promotion. This could confuse your customers and lead to overlooking a great branding opportunity!
Be quick when managing a social media campaign. Customers who use social media are accustomed to quick responses, so be sure to respond to questions or criticisms as quickly as possible. This will be a huge help to increase your reputation as a brand for great customer satisfaction. Also, be prepared to include important feedback from customers.
Cross-promote on other social media platforms. Even if your social media marketing focuses on attracting followers via one platform, it’s useful to assess how successful your strategy will be for users of another social network.
Create a campaign that is centered around your brand! Because you’re running the campaign with a small budget, ensure that you incorporate the brand’s logo and voice on the headers and landing pages you choose to use. This will help ensure that you receive the maximum impact from your social media marketing campaign.
Review campaign data often. It is crucial to monitor the effectiveness of your social media advertising campaigns. This way, you’ll be able to adjust your strategy swiftly, should it be necessary.
1. Learn about the goals of the campaign.
It is the first thing to communicate with your team members on details for the promotion. Are you planning to promote an event? Are you offering a brand new eBook or download? Perhaps you’re planning an appeal for social donations with the help of a non-profit. Whatever the cause, you must know the objective. After seeing your blog post, what action would you like your reader or user to take? Does the objective clearly state it and yet engaging, fun, and worthy of sharing? What are you going to do to measure the impact and impact of your campaign?
Write these important points prior to gaining a picture of where you’re headed.
2. Decide how to promote the campaign on each channel.
You may want to create videos to post on Facebook as well as Instagram. An event that is posted on Facebook will require a unique banner. It may also be necessary to design photos to be used on Twitter or Pinterest. Understanding the reason behind each channel is crucial for making this process successful.
Advertising on social media is essential in order to get people to interact and view your content. If you’re still not making use of the tools for advertising that is native to every social media channel, begin with just one platform and then experiment to discover what works best for your target audience and the content you post.
3. Create a content calendar for the week or month.
The next step in the process of planning is creating your schedule on the agenda. For example, what dates and when will you post content on your social media channels? What creative and engaging copy will you employ to create the most engagement? It is possible to create an outline of the basic elements of your day’s schedule for the month or week of the promotion using the calendar template, such as the image below, which is taken from one of our promotions.
Each day will have 1-2 unique posts to promote the campaign across different channels.
4. Create supporting visual content.
Now is the time to develop all the visual components that you planned out in steps 2 and 3. There is no need for an expert graphic designer to create interesting and captivating images. My personal favorite is Canva to creates simple, quick images that include text.
Another great option can be The Design Wizard. It’s a revolutionary graphic design program that allows you to design your own image in just a few seconds. It contains more than one million high-quality images within its library and many templates. Additionally, Design Wizard integrates with Hubspot, Marketo, Buffer, and Intercom.
5. Schedule posts.
It’s time to plan! You’ve made a plan. You’ve got a calendar. You’ve got great content! You’re now ready to combine it all with your choice’s social media calendar tool. Hootsuite can do the trick well, as will your HubSpot social media scheduling tool. Buffer is another alternative. or any of these tools for managing social media.
If you’re feeling adventurous, you can check out this massive checklist of 599 tools for social media by Chris Makara.
6. Monitor and then respond.
Do not leave it there and forget it! This isn’t a traditional rice cooker, folks. Instead, it’s a well-oiled social media machine. However, while it’s running effortlessly in the background, you need to be active. A key part of running social media as a professional is being active on your accounts. With the tools for managing that we discussed earlier, you can set up notifications on your phone. This way, when someone comments on your Facebook post or responds to your tweet on Twitter, you will be able to respond swiftly.
7. Follow up after the event or promotion, if necessary.
If your campaign is built on an event, for instance, the launch of a new product, it might be logical to follow up with photos and/or an announcement. If you held a giveaway or contest, share photos of the winner or figures on the number of people who participated. If you are hosting an event, it is possible to post photos from the event along with a summary.
8. Adjust and analyze.
Make sure you review your analytics and see which ones worked and which did not work. For example, perhaps all of your morning posts performed very well, while your mid-afternoon posts were a complete failure. Maybe one type of video content or message was more popular than the other. Utilize that information to tweak your strategy for the next campaign.
Social media marketing campaign examples
After we’ve established the scene, let’s get into seven social media campaigns examples and their main takeaways.
1. Apple: Shot on iPhone
The tech big Apple’s “Shot on iPhone” is a continuous social media campaign to highlight its range of smartphones.
The campaign involves a range of strategies, including ads both offline and online and the creation of original content that is shot on the various smartphones available.
The most remarkable aspect of the campaign is the method by which Apple has made use of user-generated content from Instagram.
2. Dove: Project #ShowUs
For the past two decades, the personal-care brand Dove has created amazing social media marketing campaigns that revolve around its beliefs of inclusiveness, natural beauty, as well as positive body image.
Dove launched the “#RealBeauty” promotion in 2004.
In the years since it’s triggered the attention of many and has taken various forms before changing into a mission for a corporation.
Dove’s most recent social media campaign is dubbed Project #ShowUS.
After determining that 70% of women feel underrepresented in advertising and media, Dove partnered with Girlgaze, Getty Images, and women worldwide to build a library of photos to dispel stereotypes about beauty.
3. MoonPie: Super Bowl Commercial
Brand Snack MoonPie has created an advertisement for the 2020 Super Bowl. What’s the catch? The publication was made available by gas station TVs on their own.
But that did not hinder the brand from promoting its campaign on its social media platforms, using its unique brand voice.
This social media campaign is just one of the many examples of MoonPie’s never-ending funny social media antics that feature its trademark tone.
4. Friskies and BuzzFeed: Dear Kitten
Friskies collaborated along with BuzzFeed and the creator of the video Ze Frank to launch an online social media campaign that went viral that was titled “Dear Kitten.”
The idea was straightforward A cat from the past imparting tips to a kitten who is just born.
Cute kittens have been around for a long time in viral videos, and this one is no exception. But, the hilarious scriptwriting is a class of its very own.
Dear Kitten has over 31.8 million hits and has been shared on multiple occasions on social networks. In addition, BuzzFeed and Friskies have been on the same wave and developed a popular video series:
Unlike traditional video advertisements, Dear Kitten focused purely on entertaining its audience – Friskies’ cat food was only featured at the very end of the video.
5. Casper: Sleep Channel
Casper Mattress Store Casper has launched a social media campaign that aims to connect with its market via an audio playlist created to aid them in their sleep.
The company advertised it on its Facebook page as it was a “magical, internet slumberland of sounds, meditations, and bedtime stories to help you wind down and drift off.”
With the potential for significant impact, the capability to engage directly with customers and followers, as well as the possibility of sharing content with millions (or maybe even billions) of individuals, as well as the cost-effective nature of the job of Social marketing campaigns using social media is appealing to both consumers and businesses alike.
Start creating original and captivating content for your followers on social media and create an impact that increases sales and keeps people excited to talk about you and your business.