Email marketing is a key strategy for ecommerce businesses to drive traffic and increase sales. However, manually managing email campaigns can be time-consuming and ineffective. That’s where email marketing automation platforms come in – they help streamline the process and deliver targeted email to the right people at the right time. This blog post will explore the 15 best email marketing automation platforms available today, highlighting their key features and benefits for ecommerce sellers.
Table of Content
Comparison of top 5 email automation software
| Software | Features | Pricing (Starting) | Integrations | Pros | Cons |
| Klaviyo | Segmentation, A/B testing, email automation, integration with ecommerce platforms | $20/month | Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Stripe, Facebook, Instagram, and more | High deliverability rate, personalized content, analytics tracking, advanced automation | No free plan, limited CRM features, and pricing can get expensive as your list grows |
| ActiveCampaign | Email automation, CRM, A/B testing, segmentation | $9/month | Shopify, Magento, WooCommerce, Salesforce, Zapier, Facebook, and more | Advanced automation, in-depth CRM functionality, deep segmentation | A steep learning curve, some features require higher-tier plans, and reports can be confusing to navigate |
| Mailchimp | Email automation, A/B testing, segmentation, landing pages, pop-up forms | Free | Shopify, Magento, WooCommerce, Salesforce, Zapier, Facebook, and more | User-friendly interface, flexible pricing plans, drag-and-drop email builder | Limited automation features in the free plan, lower deliverability rate compared to other platforms, support can be slow to respond |
| Drip | Email automation, A/B testing, segmentation, ecommerce integrations | $19/month | Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Facebook, and more | Advanced automation, detailed analytics, integration with popular ecommerce platforms | No free plan, pricing can get expensive as your list grows, can be overwhelming for beginners |
| ConvertKit | Email automation, segmentation, A/B testing, landing pages | $29/month | Shopify, WooCommerce, Magento, Salesforce, Zapier, and more | Easy-to-use interface, great for bloggers and creators, strong focus on automation and segmentation | Limited integrations compared to other platforms, no free plan |
Best Email Marketing Automation Platforms for Boosting Sales
1: ActiveCampaign
ActiveCampaign is a popular email marketing automation platform offering many features to help businesses increase sales. Some of its key features include personalized email campaigns, dynamic segmentation, and marketing automation workflows. These features allow businesses to create targeted campaigns that resonate with their audience and drive conversions.
ActiveCampaign’s marketing automation workflows allow ecommerce sellers to automate tasks such as abandoned cart reminders, welcome series, and post-purchase follow-ups. This helps to keep customers engaged and increase repeat purchases.
One example of a successful ecommerce business that leveraged ActiveCampaign for email marketing automation is Chirp Books. Using ActiveCampaign to send targeted email campaigns based on customers’ reading preferences, Chirp Books increased its email revenue by 800% in just one year.
2. Klaviyo
Klaviyo is a popular email marketing automation platform that offers a wide range of features designed to help ecommerce sellers boost their sales. Some of Klaviyo’s key features include:
- Advanced segmentation options allow you to create highly targeted email campaigns based on customer behavior, preferences, and demographics.
- Pre-built email templates that can be customized to match your brand and style.
- Drag-and-drop feature that makes it easy to create professional-looking emails without any coding experience.
- Automated workflows can be triggered by specific customer actions or behaviors, such as abandoned carts or repeat purchases.
- Robust reporting and analytics tools that give you insight into the performance of your email campaigns.
Klaviyo’s advanced segmentation options make it an especially powerful tool for ecommerce sellers looking to increase sales. Targeting specific audience segments with personalized messaging and offers can improve your conversion rates and drive more revenue.
One example of a successful ecommerce business that has leveraged Klaviyo for email marketing automation is MVMT, a watch and accessory brand. Using Klaviyo to send highly targeted emails based on customer behavior and preferences, MVMT increased email revenue by 76% in just one year.
3: Mailchimp
Mailchimp is a well-known email marketing automation platform that offers a variety of features to help ecommerce sellers increase their sales. Some of its key features include:
- Email Campaign Builder: Mailchimp provides a user-friendly email builder that allows you to create and customize email campaigns according to your brand’s unique style and preferences.
- Advanced Segmentation: The platform offers advanced segmentation options that enable you to target specific audience segments with personalized messaging based on customer behavior, demographics, and preferences.
- Automated Workflows: With this automated workflows, you can create a series of triggered emails based on specific customer actions, such as abandoned carts or product views. This feature helps you automate your email campaigns and save time while delivering relevant content to your customers.
- Reporting and Analytics: Mailchimp provides robust reporting and analytics tools that give you insight into the performance of your email campaigns. You can track your email open rates, click-through rates, and conversions to improve your future campaigns and drive more revenue.
Mailchimp’s features make it a popular choice for ecommerce sellers looking to increase sales. By leveraging its advanced segmentation and automation capabilities, you can create personalized campaigns that resonate with your audience and drive more revenue. One example of a successful ecommerce business that has used Mailchimp is the jewelry brand BaubleBar. They leveraged Mailchimp’s automation features to send targeted emails based on customer behavior, resulting in a 50% increase in revenue from their email campaigns.
4: Drip
Drip is an e-commerce-focused email marketing automation platform offering various features to help businesses increase their sales. Some of Drip’s key features include:
- Customer segmentation options allow you to create personalized email campaigns based on customer behavior and demographics.
- Customizable email templates that can be tailored to match your brand and style.
- A visual workflow builder that makes it easy to create complex email sequences without any coding knowledge.
- Behavioral triggers can automatically send targeted emails based on specific customer actions, such as browsing behavior, purchase history, or abandoned carts.
- In-depth analytics and reporting features that provide insights into the performance of your email campaigns and help you identify areas for improvement.
One example of a successful ecommerce business that has leveraged Drip for email marketing automation is ColourPop Cosmetics. Using Drip’s segmentation and workflow features, ColourPop sent highly targeted and personalized emails to their customers, resulting in a 10% increase in email revenue and a 2.6x increase in email click-through rates.
5: ConvertKit
ConvertKit is an email marketing automation platform for content creators, bloggers, and online course creators. Some of its key features include:
- Simple and intuitive email builder that allows you to create professional-looking emails without any coding experience.
- Advanced automation workflows can be triggered CTA, such as subscribe our newsletterbing to a list, clicking a link, or completing a purchase.
- Powerful segmentation options allow you to target your audience with personalized messaging and offers.
- Customizable landing pages and forms that can be used to capture leads and grow your email list.
- Robust reporting and analytics tools that give you insight into the performance of your email campaigns.
Example of a successful ecommerce business that has leveraged ConvertKit for email marketing automation: One example of a successful ecommerce business that has used ConvertKit to drive sales is The Handmade Mastermind, an online community and education platform for handmade business owners. Using ConvertKit to send targeted emails to its audience, The Handmade Mastermind increased its open and click-through rates, leading to more sales and higher engagement among its members.
6: Omnisend
Omnisend is an email marketing automation platform that is designed specifically for ecommerce sellers. Some of its key features include:
- Advanced automation workflows can be triggered by specific customer actions, such as browsing behavior, cart abandonment, and repeat purchases.
- Pre-built ecommerce automation workflows that make it easy to set up targeted campaigns for specific goals, such as welcome series, abandoned cart recovery, and win-back campaigns.
- Powerful segmentation options that allow you to create highly targeted email campaigns based on customer behavior and preferences.
- A drag-and-drop email builder that makes it easy to create professional-looking emails without any coding experience.
- Robust reporting and analytics tools that give you insight into the performance of your email campaigns.
Example of a successful ecommerce business that has leveraged Omnisend for email marketing automation: One example of a successful ecommerce business that has used Omnisend to drive sales is Studio Neat, which creates and sells innovative products for creative professionals. Using Omnisend to send targeted email campaigns to its audience, Studio Neat increased its email open rates by 37% and its email revenue by 69%, leading to a significant increase in overall sales.
7: Sendinblue
Sendinblue is an all-in-one marketing platform that offers email marketing automation, SMS marketing, live chat, and more. Its email marketing automation features include:
- Advanced segmentation options allow you to create highly targeted email campaigns based on customer behavior, interests, and demographics.
- A drag-and-drop email editor that makes it easy to create professional-looking emails without any coding experience.
- Automated workflows that specific customer actions or behaviors can trigger, such as abandoned carts or email opens.
- Transactional email capabilities for sending personalized order confirmations, shipping notifications, and more.
- Powerful reporting and analytics tools that give you insight into the performance of your email campaigns.
One example of a successful ecommerce business that has leveraged Sendinblue for email marketing automation is the online retailer, Bluecrate. Using Sendinblue’s advanced segmentation options and automated workflows, Bluecrate increased their email open rates by 25% and click-through rates by 10%. They also saw a significant increase in their conversion rates, leading to a boost in overall sales.
8: Campaign Monitor
Campaign Monitor is an email marketing automation platform that offers a range of features designed to help ecommerce sellers create and send targeted, personalized campaigns. Some of its key features include:
- An intuitive email builder with drag-and-drop functionality and customizable templates.
- Advanced segmentation options allow you to target specific groups of customers with personalized messaging.
- Automated workflows that can be triggered by customer behavior, such as abandoned carts or purchase history.
- A/B testing capabilities to help you optimize your campaigns for better results.
- Robust reporting and analytics tools to measure the effectiveness of your campaigns.
One example of a successful ecommerce business that has leveraged Campaign Monitor for email marketing automation is the online fashion retailer Reformation. Using Campaign Monitor’s advanced segmentation options and automated workflows, Reformation increased its email click-through rates by 34% and its overall revenue by 29%. Thanks to their personalized and engaging email campaigns, they also saw a significant increase in repeat purchases and customer loyalty.
9: GetResponse
GetResponse is an email marketing automation platform that offers a variety of features designed to help ecommerce sellers increase their sales. Some of GetResponse’s key features include:
- Advanced segmentation tools that allow you to create targeted email campaigns based on customer behavior, preferences, and demographics.
- Drag and drop feature that makes it easy to create professional-looking emails without any coding experience.
- Automated workflows that can be triggered by specific customer actions, such as abandoned carts or repeat purchases.
- E-commerce-specific features, such as creating product-specific emails and tracking customer purchases and behavior.
- Reporting and analytics tools provide insight into your email campaigns’ performance.
GetResponse’s e-commerce-specific features make it an especially valuable tool for online sellers looking to increase sales. By tracking customer behavior and purchase history, you can create targeted campaigns more likely to convert and drive revenue.
Example of a successful ecommerce business that has leveraged GetResponse for email marketing automation:
One successful ecommerce business that has leveraged GetResponse is Reebok. The athletic apparel company used GetResponse to create targeted email campaigns that promoted specific products and promotions to different audience segments. By leveraging GetResponse’s advanced segmentation tools and automated workflows, Reebok increased email open rates and drove more sales through its email campaigns.
10: Constant Contact
Constant Contact is an email marketing automation platform that offers a variety of features designed to help ecommerce sellers increase their sales. Some of Constant Contact’s key features include:
- Pre-built email templates that can be customized to match your brand and style.
- A drag-and-drop email editor that makes it easy to create professional-looking emails without any coding experience.
- Automated email campaigns that can be triggered by specific customer actions, such as abandoned carts or repeat purchases.
- E-commerce-specific features, such as creating product-specific emails and tracking customer purchases and behavior.
- Reporting and analytics tools that provide insight into the performance of your email campaigns.
- Constant Contact’s ease of use and e-commerce-specific features make it a great option for small businesses looking to increase their sales through email marketing.
Example of a successful ecommerce business that has leveraged Constant Contact for email marketing automation:
One successful ecommerce business that has leveraged Constant Contact is The Grommet, an online marketplace that sells unique and innovative products. The Grommet used Constant Contact to create targeted email campaigns that promoted new product launches and special promotions to their audience. By leveraging Constant Contact’s automated email campaigns and reporting tools, The Grommet increased sales and drove more revenue through its email marketing efforts.
11: AWeber
AWeber is a popular email marketing automation platform that provides ecommerce sellers with a suite of features to create, send, and track email campaigns. Some of AWeber’s key features include:
- A drag and drop email editor that allows you to create professional-looking emails without any coding experience.
- Automated email campaigns that specific customer behaviors or actions can trigger.
- Advanced analytics and reporting tools that give you insights into the performance of your email campaigns.
- Various integrations with ecommerce platforms, including Shopify, WooCommerce, and Magento.
One successful ecommerce business that has leveraged AWeber for email marketing automation is BRIKA. Using AWeber’s automated email campaigns, BRIKA increased its email revenue by 80%. They also leveraged AWeber’s integration with Shopify to create targeted email campaigns based on customer behavior, resulting in a 37% increase in revenue from those campaigns.
12: SendX
SendX is a user-friendly email marketing automation platform designed to help ecommerce sellers send targeted, personalized email campaigns. Some of SendX’s key features include:
- Drag and drop feature that allows you to create professional-looking emails without any coding experience.
- Advanced segmentation options allow you to create highly targeted email campaigns based on customer behavior, preferences, and demographics.
- Automated email campaigns can trigger specific customer behaviors or actions, such as abandoned carts or repeat purchases.
- Robust reporting and analytics tools that give you insight into the performance of your email campaigns.
One successful ecommerce business that has leveraged SendX for email marketing automation is EmazingLights. Using SendX’s advanced segmentation options, EmazingLights increased its open rates by 49% and its click-through rates by 94%. They also leveraged SendX’s automated email campaigns to reduce their cart abandonment rate by 33%.
13: Keap
Keap is a CRM and marketing automation platform that offers features designed to help businesses manage their customers and increase sales. Some of Keap’s key features include:
- Contact management tools that allow you to organize and segment your customers based on their behavior and preferences.
- Automated workflows that specific actions or events can trigger, such as website visits or email opens.
- A drag-and-drop campaign builder that makes it easy to create customized email and text message campaigns.
- Appointment scheduling and payment processing tools help businesses manage their sales process from start to finish.
- Robust reporting and analytics tools that provide insight into the performance of your campaigns.
An example of a successful ecommerce business that has leveraged Keap for email marketing automation is Kettle & Fire, a bone broth company. Using Keap’s advanced segmentation and automation tools, Kettle & Fire created targeted campaigns that increased their email open rates by 56%. They also used Keap’s appointment scheduling feature to streamline their sales process and provide a more seamless customer experience.
14: Emma
Emma is an email marketing platform offering various features designed to help businesses create and send effective email campaigns. Some of Emma’s key features include:
- A drag-and-drop email builder that makes it easy to create professional-looking emails without any coding experience.
- Advanced segmentation options allow you to create targeted campaigns based on customer behavior and preferences.
- Automated workflows that can be triggered by specific events, such as email opens or clicks.
- Personalization options allow you to customize your messages and offer for each recipient.
- Robust reporting and analytics tools that give you insight into the performance of your campaigns.
An example of a successful ecommerce business that has leveraged Emma for email marketing automation is Charity Waters, a nonprofit organization. Using Emma’s advanced segmentation and personalization tools, Charity Waters increased their email open rates by 26% and their click-through rates by 30%. They also used Emma’s automated workflows to create targeted campaigns that increased their donations and engagement with their audience.
15: Moosend
Moosend is an email marketing and automation platform offering various features designed to help businesses create and send effective campaigns. Some of Moosend’s key features include:
- A drag-and-drop email builder that makes it easy to create professional-looking emails without any coding experience.
- Advanced segmentation options allow you to create targeted campaigns based on customer behavior and preferences.
- Automated workflows that specific events can trigger, such as website visits or email opens.
- Personalization options allow you to customize your messages and offer for each recipient.
- A/B testing tools that allow you to test different versions of your campaigns to improve their performance.
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