Amazon Sweden: All you want to know concerning the new market

On 28 October 2020, has formally launched and it’s now the 7th Amazon market in Europe. With clients in Sweden with the ability to buy on and with a brand new market having opened for FBA sellers, we take a more in-depth look on what data is already public, which VAT duties come up and what may be anticipated within the close to future.

Amazon Sweden: All you need to know about the new marketplace

Amazon Market #7:

Since final Wednesday, clients throughout Sweden should purchase merchandise on After the introduction of initially of this yr, is now the 7th Amazon market in Europe.

Presently, there’s a collection of 150 million merchandise throughout greater than 30 classes on the Swedish Amazon web site. There are “tens of thousands of products from local Swedish businesses,” stated Alex Ootes, Vice President of the  European Growth for Amazon, and the featured classes are for instance Books, Shopper Electronics, Toys and Child, and plenty of extra.

NOTE: Orders fulfilled by Amazon above a price of SEK 229 (~$26) are delivered freed from cost!

Beginning on the Swedish Amazon market

FBA sellers, particularly those that promote with the Pan-EU Program, can now add the seventh market within the Amazon Vendor Central.

Then, merely go to the Amazon Companies Europe web site and click on on begin promoting which can take you thru the method of registering for a vendor account. It is possible for you to to learn from the FBA and Pan-European FBA (Pan-EU) packages with home charges and provide your merchandise to native clients.

Amazon Sweden: All you need to know about the new marketplace

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As this new market is at present extra like a language extension for the brand new market, the activation within the vendor central needs to be sufficient to completely allow it. For some sellers, it was activated mechanically by Amazon anyhow. Simply test your vendor account!

How are you going to put together your listings?

Amazon acknowledged a while in the past in an electronic mail to FBA sellers that the next steps needs to be thought-about to arrange product listings:

  • “The Construct Worldwide Listings (BIL) software in Vendor Central permits you to record your current merchandise on in bulk and prevent worthwhile time. Go to Stock , then select Promote Globally . Inside BIL, you possibly can choose the objects you wish to synchronise to and outline the pricing guidelines.
  • Then, your presents shall be mechanically translated to Swedish with BIL’s Machine Translation performance, and listed on
  • Please observe : When the BIL software is energetic, it’ll usually synchronise your current listings and costs for all linked Vendor Central accounts. Please test your most well-liked software settings right here.

VAT duties in Sweden for FBA Sellers

Now allow us to speak concerning the fiscal and taxation aspect of the growth to Sweden. The unified EU vendor accounts allows activating/itemizing your merchandise on the Swedish Amazon market however what does this imply when it comes to VAT?

Principally, there are 2 causes when on-line sellers must register in an extra nation for VAT functions.

Cause 1: Your imports into the nation have reached the annual VAT registration threshold.

Cause 2: You’re storing items within the respective nation.

So, when importing to Sweden from overseas and reaching the annual threshold restrict, a VAT registration in Sweden obligatory anyhow. Nevertheless, most Amazon FBA sellers have to get further VAT numbers due to storage.

Identical to with the Dutch Amazon market, merchandise bought in Sweden are at present fulfilled from warehouses in different international locations (e.g. Germany). Subsequently, the products are saved in Germany and also you would want to get a German VAT quantity or, in case you are already registered for VAT in Germany, nothing will change when it comes to taxation.

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VAT Registrations & Returns

NOTE: With Amazon placing an increasing number of cash into the infrastructure in Europe, it may be anticipated that constructing Amazon warehouses in Sweden or/and the Netherlands is barely a matter of time. Really, in Eskilstuna (close to Stockholm), the primary Swedish Amazon warehouse is already beginning.

Each starting is difficult

As many individuals have already seen, the beginning in Sweden was a bit bumpy, primarily resulting from dangerous and lacking translations. Sadly, fairly a number of objects had been translated incorrectly, particularly within the classes Video Video games, Toys, Kitchenware and Underwear.

Additional, when choosing the area within the vendor central, Sweden was listed subsequent to the flag of Argentina. In fact, one thing like that ought to not occur to one of many greatest firms on the planet, however ultimately, this won’t hurt to the success of Let’s see what the brand new market will deliver.


What to do now?

We’d recommend that Amazon FBA sellers maintain observe on the event, particularly if and when new warehouses are constructed. If this would be the case, further VAT numbers shall be wanted and the entire Amazon FBA program will in all probability be tailored. In fact, we are going to maintain you knowledgeable in our weblog!