#270 – Breaking: Amazon Lowers FBA Fees for Low-Price Products Starting Aug’23

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    Breaking: Amazon Lowers FBA Fees for Low-Price Products Starting Aug’23. Starting August 29, 2023, US FBA will introduce these lower FBA rates for all items priced below $10. The new rates make it simpler for every seller to take advantage of lower fees on their low-priced selection, while providing the same, fast FBA delivery speeds that customers love. Any eligible items will automatically receive the low-price rates.

    How sending free products to Micro-Influencers have helped brands 6X revenue in 6 months. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    [Report] Master the Digital Marketplace With Insights From 1,000+ Top Brands. Discover the winning strategies of over 1,000 top brands, private labels, and global retailers on digital marketplaces like Amazon and Walmart. Gain invaluable insights and actionable tips to excel in the competitive e-commerce landscape. Download our free report and unlock the secrets to e-commerce success! Download Exclusive Report.

    Real-time funding for Amazon sellers. Receive a potential cash offer instantly. Traditional loans, cash advances, and credit cards are no way to run a modern eCommerce business. Onramp plugs directly into your Amazon Seller Central account to know exactly how much cash you need, and when you need it. Get on-demand funds to keep products on your shelf and your customers happy.

    How UGC ads led to 3 million TikTok views increasing sales for the 25 Amazon products promoted. To drive external traffic to their Amazon listings, Thrasio partnered with ~100 TikTok creators to source fresh UGC at an average price of $75 per creative. They used Insense – a creator content & influencer ads platform trusted by 1,400+ eComm brands – to scale their creator and influencer partnerships. Cruxfinder Exclusive (Last Day): Insense is offering $200 for your first campaign until July 7.

    Sales Growth Strategies

    Update: Enroll two units in Amazon Vine for free until July 21. Amazon Vine helps you build brand awareness and boost sales of new or slow-moving products by inviting trusted reviewers to review your products. Until July 21, you can enroll two units for up to 200 parent or standalone ASINs in Amazon Vine for free. When you enroll, you can set the unit count to two, regardless of the number of child ASINs.

    Amazon Sells Fast Shipping Not Products. Amazon doesn’t sell goods. It sells goods that ship in one to two days and, for some shoppers, same-day. The logistics are as much part of the product as the products themselves. Amazon’s two recent competitors making the most noise – China’s Shein and Temu – chose a different product to focus on than “now.” Shein’s differentiator is its ability to invent new clothing designs daily and have them for sale immediately. Temu has many of the same products sold on Amazon but sells them for significantly less.

    Walmart renews Prime Day competition. After not directly competing with Amazon Prime Day for a year, Walmart is back with a summer sales event of its own. In an email to Chain Store Age, a spokesperson for the discount giant said it is running a July promotion called “Walmart+ Week.” The event will last four days, from Monday, July 10 to Thursday, July 13 (Amazon Prime Day takes place July 11-12).

    eCommerce Trends

    More products eligible for Amazon Outlet deals. FBA sellers can now run Outlet deals on 60% more products with excess inventory. Amazon Outlet deals allow you to reduce storage fees and recover value from slow-moving, seasonal, or end-of-life inventory with a limited-time promotional offer. Amazon internal data shows that sellers who followed recommendations to run Outlet deals saw units sold increase by 93% in the following 4 weeks. Customers can discover your products faster with placement on the Amazon Outlet site, direct emails and ads, and Amazon’s home page.

    Amazon Scams To Look Out for in 2023. Amazons scams are worryingly common. We identify the tactics scammers are using, and tell you how to avoid them. Thanks to Amazon’s popularity, it’s also a haven for scammers: Apparel, home goods, and cosmetics are the top categories that suffer from counterfeit goods. And since the website has such an outsized presence, text scams, email phishing attempts, and gift card fakes often pick Amazon as their choice for impersonation.

    Prepare your brand for Prime Day 2023 with guide for small-business owners. For business owners, it’s one of the biggest brand-building opportunities on Amazon and can help shoppers across the world discover your products and deals. In fact, in 2022, Prime members purchased more than 300 million items worldwide, making it the biggest Prime Day event in Amazon history. To help you make the most of this event, we’ve put together a guide that details everything you need to know to build your Prime Day advertising strategy. In this guide, you’ll find inspiration from Amazon Ads Educators and explore topics like bidding, budgeting, targeting, and brand building.

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