It doesn’t matter if you have been selling products on Amazon since the beginning or just starting out in affiliate marketing; knowing which keywords are most popular on the #1 search engine for eCommerce is an absolute game-changer. You’ll work blind if you don’t have this information.
Knowing the most popular keywords will help you choose products that are in demand. This will also help you to optimize product listings and affiliate blog posts. This information can be used whenever you are looking for new product ideas. This information will give you an edge over your competition. These Amazon keyword research tools will help you to do all that stuff
How to do Amazon Keyword Research
To research your seed Amazon keywords, start by thinking smartly about your product. If you had to describe your product and its benefits to someone in just two or three words, what would you say? If you were a customer searching for your product, what would you search for? Take a note of these thoughts. Then you can start using one of these Amazon Keyword Research tools to achieve the required amazon keyword ranking.
Table of Content
1. Semrush App Center Tools
Semrush App Center, E-commerce category
Semrush, a digital marketing leader, has a Semrush App Center, a single space that features hand-picked apps that deal with all things marketing. The App Center has a special e-commerce category that gathers a lot of Amazon-specific tools, and only here can you get unique access to some apps that tinker with Amazon keyword research.
From split tests for Amazon product listings to the discovery of external traffic sources, you can manage it all with the help of select tools that help Amazon sellers get the most out of their time and money.
One app that’s particularly handy for what we’re talking about in this post is the Keyword Wizard for Amazon app. It has the largest keyword database on the market—over 200 million keywords—inheriting its qualities from Semrush’s own keyword tools. And what’s the best part?
If you have ever used the Semrush Keyword Magic Tool and love it just as most SEO pros and marketers do, you’ll find that Keyword Wizard uses similar technology. The main difference is that the focus is on Amazon’s product listings and search results. The keyword app helps you identify high-volume, low-competition keywords with Semrush search volume data.
Your seed keyword is a search term that’s relevant to your product. Smart filters can be used to generate keywords and phrases that are specific to your product. This app includes the most searched keywords and filters that allow you to search for long-tail keywords by phrase or broad match. Filters make it easy to filter out any non-relevant words or phrases. You’ll find the easiest ways to optimize your listings. To further enhance your product listing, you can export the keywords and phrases.
Under the free version, you can run reports on up 3 seed keywords per day and see a maximum of 100 keywords per search. It doesn’t include filtering or exporting different match types. At $14.99/mo, you won’t be seeing any limits.
While you can use the app’s free version, you can get a free 14-day trial for the advanced features so you can try them out before deciding whether the paid plan is worth it (spoiler: it absolutely is!).
The Keyword Wizard app is currently only available for the US Amazon Marketplace.
2. Jungle Scout
Jungle Scout is an Amazon keyword research tool. This tool is a set of tools that Amazon sellers can use to increase their online sales.
Keyword Scout, an Amazon keyword research tool that Jungle Scout offers, does the following:
- You can generate valuable keyword ideas for your Amazon PPC ads and product listings
- Actual Amazon data was used to calculate the exact monthly search volume for keywords
- This tool will help you to create an effective ad budget
- Calculates the volume of promotional giveaways
- Information about the relevancy score
- This tool allows you to look up the ASIN of your competitors on their Amazon pages.
Jungle Scout costs $19-$69 depending on which plan you choose and whether you pay monthly or annually. Jungle Scout does not offer free trials or plans. The company does offer a 14-day return policy so that you can try the product for up to two weeks and then get a refund if it doesn’t work out.
Jungle Scout currently supports nine Amazon Marketplaces, including the following.
- Canada
- France
- Germany
- India
- Italy
- Mexico
- Spain
- United Kingdom
- United States
3. Keyword Dominator
Keyword Dominator can be used to help you select the best keywords for your Amazon business.
A list of long-tail keywords will be available to you that can be used for advertising and describing your product on Amazon.
It is also very easy to use. Enter the keyword you want, and you will be presented with a list of long-tail keywords that you can use to boost your Amazon sales.
Keyword Tool Dominator offers a free download of keywords that users enjoy. The keyword-sourcing tool costs $49.99 and covers the following Amazon marketplaces.
- Australia
- Brazil
- Canada
- China
- Germany
- France
- India
- Italy
- Japan
- Mexico
- Netherlands
- Spain
- Turkey
- United Arab Emirates
- United Kingdom
- United States
Keyword Dominator an Amazon keyword research tool is available for free
4. Sonar
Sonar is a simple-to-use tool that will help you optimize your product listings. This online Amazon keyword research tool allows you to enter keywords or phrases, and it will give you a list.
Sonar gives you data directly from Amazon. Third-party data is not used. So you can be sure that keywords are relevant to your products and sales.
Sonar is available on Amazon US and Amazon EU. This includes Denmark, France, and Spain.
5. Helium 10
Helium 10 claims its product is an extremely powerful software tool for Amazon sellers. It’s a good thing. This Amazon keyword research tool is one of the most powerful tools currently available.
You can use Helium 10 by simply entering the keyword you are looking for. The results will include search volume, distribution, and word frequency.
Choose your top keywords from the Helium 10 list and use them in your Amazon product page copy.
You can sign up for the Helium 10 free plan to get up to 20 keyword searches per calendar month. If you plan on using the keyword tracker more often, there are also options for paid plans.
The keyword tracker can be found in the following Amazon marketplaces.
- Denmark
- France
- Italy
- Spain
- United Kingdom
- United States
6. SellerApp
SellerApp will assist you in keyword identification for Amazon product listings or PPC campaigns. SellerApp provides extensive search capabilities and a large database of over 100 million keyword suggestions.
You can increase your sales by finding keywords with low competition that work in your favor with Amazon sales.
SellerApp provides this Amazon keyword research tool free of charge. You can try the SellerApp program for free for seven days. If you love it, you can purchase the plan at $199 per month.
Seller App currently supports Amazon US and Amazon AU.
7. Viral Launch
Viral Launch is a set of products that Amazon offers, which includes an Amazon keyword research tool. After you type your keyword into the search bar, you will see a list of keywords that are relevant to your query. You can also view useful metrics about priority means.
Exporting the results allows you to organize them in a useful way and retrieve them later if needed.
Plans start at $83 per month. The Amazon keyword research tool is only currently available in the United States.
Get a free Viral Launch trial.
8. Ahrefs
Ahrefs is a well-respected keyword research tool that also has backlinking capabilities. The Ahrefs Site Explorer allows you to see the keywords that a page ranks in Google. It also works for Amazon.
Ahrefs’ Amazon keyword research tool works with Amazon to help sellers identify the most relevant keywords among a 3 billion-strong database. You can use Ahrefs Keywords Explorer to enter the keyword that you are interested in, click on Amazon, and wait for the amazing results.
Ahrefs has many other useful tools that you can use to help your Amazon business. Ahrefs is $7 for seven days. You’ll be able to try it out for $7. You can sign up for a plan if you feel you cannot live without Ahrefs. Plans start at $99 per month.
9. SellerLabs – Scope
Scope Amazon Keywords Tool Products Research software Scope can help you find profitable keywords and products. This option is great for sellers who already have an Amazon store and are ready to use Amazon FBA.
These plans are only available to paid customers and have a limited trial period. Before you click the “Pay” button, make sure to read all details carefully.
Paid plans start from $32.50 per month, and Scope is also available in the United States.
10. AMZ Tracker
AMZ Tracker offers defense and offense assistance to Amazon sellers. Amazon sellers can use the tools provided by AMZ Tracker to achieve their goals. These include promotion assistance, first-page rank techniques, keyword tracking, and research.
AMZ Tracker’s keyword research tool will help you identify the keywords and phrases online shoppers are looking for. It will also help you to use the right keywords in product descriptions and advertisements. This tool can be used to save advertising dollars and content space.
Pricing starts at $50 per month, but you can free of charge try the tool for seven days to find out if it suits you. AMZ Tracker supports these countries/Amazon domains
- Brazil
- Canada
- China
- Denmark
- France
- India
- Italy
- Japan
- Spain
- United Kingdom
- United States
There are other ways to increase your SEO.
It is important to use the right keywords in order to improve your Amazon SEO. But it doesn’t end there. This is how you can dramatically increase your Amazon search rank and the number of qualified leads.
Amazon Prime
Amazon Prime is a fast ship ping program that increases search results placement. Use an Amazon Prime badge to highlight your listing
Your listing will be included in the Amazon Prime-filtered search results. This increases your chances of winning an Amazon Buy Box.
Amazon Prime can be qualified by qualifying your listings using FBA or Seller Fulfilled Prime (SFP). You can either use your in-house fulfillment operation or outsource to a fulfillment partner that supports SFP.
Customer reviews
Another important ranking factor is the number of highly-rated product reviews that you have on Amazon. You can provide the best customer experience on Amazon by:
You can ensure that your products are always in stock by synchronizing inventory across sales channels.
Customers feel valued when they receive fast and free delivery
Rapidly and efficiently responding to customer issues
Amazon PPC ads
Amazon PPC ads are a fast way to rank high in search results and product pages. Amazon advertising will return your products within the first few results of a search, with a “sponsored tag.” Amazon display ads promote products on Amazon devices and other Amazon sites, such as IMBD, Zappos, and Goodreads.
Conclusion
E-Commerce is an increasingly important part of the global economy. It is, therefore, more important to have a strategy that will help you succeed. Each of the Amazon keyword tools that we have presented can be used to help you create a business plan that will increase the sales of your products.
Each keyword tool is unique, but each one has specific features that allow users to test different parameters. The best way to boost your Amazon sales is to choose the Amazon keyword tool that suits your needs.
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